Charlene Lin
Director of business operations
Salary / Daily rate
Paris, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
I specialize in helping companies turn ideas into impactful businesses. With expertise in building MVPs, launching products, and driving early-stage commercialization, I guide startups on where to enter, how to position, and how to price effectively. I’ve supported scaling efforts from $1M to $20M, crafting marketing strategies (marketing mix, optimization) and developing robust financial models
Work experience
Aug 2017 - Present
9 years 3 months
Paris, France
Director of business operations
Nov 2023 - Present
3 years
Paris, France
Leading International strategy and operations for Linkedin Marketing Solution (+6bn$) and Linkedin Sales Solutions (+$1bn).
Senior Manager, Business Strategy & Operations
May 2021 - Dec 2023
2 years 8 months
Head of International Strategy for Linkedin Marketing Solutions ($5bn+) and Linkedin Sales Solutions ($1bn+)
Business Strategy and Operations Manager
May 2019 - May 2021
2 years 1 month
Head of strategy for Linkedin Learning Solution in Europe, Middle East, Africa and Latam, in charge of driving strategic insights to support Linkedin's growth strategy, as well as operational insights to better understand day to day business performance. Responsibilities including: - Develop strategic and business cases working with cross-functional teams outlining business opportunity, rationale, and operational plans to capture the opportunity including product, GTM strategies, and business model - Lead and program manage complex, cross-functional initiatives - Inform, influence and execute new strategies and operational tactics for new products / business lines - Develop strong collaborative relationships with the execs & stakeholders across the company - Run key analyses to assess and flesh out select initiatives through synthesizing external & internal data
Business Operations Senior Associate
Aug 2017 - May 2019
1 year 10 months
Visiting Lecturer
emlyon business schoolFreelance
Oct 2023 - Present
3 years 1 month
Skills: Guest Lecturing · Digital Strategy
Angel Investor
Femmes Business AngelsFreelance
Jul 2023 - Present
3 years 4 months
Paris, France
Skills: Business Strategy · Leadership · Investment Strategies
Business Strategy Consultant
Accenture Strategy
Feb 2014 - Jul 2017
3 years 6 months
Paris, France
Areas of expertise: long-term strategy, top-line growth, innovation, digital transformation, go-to-market, strategic marketing - Long-term strategy For a French bank: defined 5-year strategic plan for full-scope banking activites (retail, asset management, insurance and private banking) For a public transport actor: defined group-wide digital strategy (IoT, Big Data, augmented reality, new mobility, etc...) and transformation roadmap For a beverage company: defined turn-around strategy For Interior Ministry: defined strategic options for French immigration system - Top-line development & Innovation For a global car manufacturer: defined innovation strategy For a leader in insurance: shaped connected car offering (technology sourcing, partnership building, customer segmentation and services definition) and defined go-to-market strategy (customer journey definition, acquisition plan, gamification and retention) - Market study For a Chinese bank: performed target screening for acquisition opportunities in Europe For a private equity: conducted a study on software market For a major trade federation: produced a strategic report of the impact of digital on retailers (omni-channel and e-commerce) - Operating model shaping and operations For a multinational food producer: designed new operating model to bring support functions closer to business units For an international train manufacturer: set-up joint venture structure and operating model in South Africa For a major retailer: defined cost-cutting plan for supply chain (drivers, dashboard, governance and action plan)
Strategy and M&A analyst
Ingenico
Jun 2013 - Dec 2013
7 months
Région de Paris, France
Scope: worldwide in different sectors (mobile, e-business, payment, banking, health...) - Evaluated strategic fit of potential targets and recommended go/no-go to CEO & CFO - Performed financial analysis and valuation to 3 potential acquisition targets - Executed strategic alliance with US, divesture in China and acquisition in Brazil - Designed stock-option plan to compensate senior leaders in the company
Business analyst
EPPC
Aug 2012 - Jul 2013
1 year
Région de Paris , France
Freelance consulting during school - Built monetization model of 57 train stations for Grand Paris project (42bn€ total investment) - Led commercial planning for 2 shopping malls and 1 train station - Developed client proposals and acquired new consulting projects in travel retail
Strategy Analyst
Amundi Private Equity Funds
Feb 2012 - Jul 2012
6 months
Région de Paris , France
- Conducted market research to identify acquisition opportunities - Participated in memorandum redaction: performed strategic and financial diagnosis - Assisted in fund asset allocation and investment policy construction
Strategy analyst
Shodoshima Healthland
Aug 2010 - Jan 2011
6 months
Kagawa, Japon
- Elaborated 3-year business plan in collaboration with different departments (marketing, finance, R&D...) - Performed ad-hoc analysis for board members (CEO and CMO) - Participated in shaping new offerings: olive-based cosmetics for international market, especially France - Successfully proposed acquisition targets and strategic partnerships in France
Education
University of Strathclyde
Master of International Management, Strategic planning
2013 - 2013
2 months
emlyon business school
Master of Science in Management, Corporate Finance
2009 - 2013
4 years 2 months
Lycée Janson-de-Sailly
Preparatory class: 2 years of intensive preparation for the selective exam of French business sch, Maths
2007 - 2009
2 years 2 months
Licenses & certifications
Product Leader Certificate
Issued: Nov 2021
WSET 2
Issued: Aug 2021
Balancing Multiple Roles as a Leader
Issued: Mar 2020
Selling to Executives
Issued: Oct 2018