Charles d'Harambure
CMO & CRO @Hadrena
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Chief Marketing and Sales Officer, ExCom member, ex-General Manager, Expansion Director, Operating Partner, Senior Advisor, working in fast growing retail and digital environments. 13 years experience in launching and scaling delivery/mobility/entertainment international companies, backed by top venture capital and private equity funds. Skilled for: ✔️market research and go-to-market strategy ✔️product innovation and customer experience ✔️brand platform creation and brand design management ✔️cross-channel awareness campaigns (TV/OOH/PR/radio/print) ✔️digital acquisition, growth and retention campaigns (SEA/SMA/SEO/CRM/display) ✔️inbound/outbound corporate demand generation strategy ✔️data studio building and data analysis ✔️company audit and post merger integration strategy ✔️revenue management and profitability oriented budget monitoring ✔️team recruitement, management and development
Expérience de travail
Chief Marketing and Revenue Officer
Hadrena
avr. 2022 - Présent
4 ans 7 mois
Paris, France
• define and execute Marketing and Sales strategies for 10 brands, with 5m€ budget/year • coordinate performance channels: SEA, SMA, SEO, CRM, corporate demand generation • coordinate awareness channels: brand, design, OOH, PR, influence, events • audit and merger acquired companies (1/year) • lead central/local Marketing and Sales teams: 10 people
General Manager - France
Flink
févr. 2021 - janv. 2022
1 an
Paris, France
• launch FR market from 0 to 10m€ GMV • build business plan and monitor P&L • lead Retail, Marketing, HR teams: 30 people
Marketing Expansion Director - Central Europe
FREE NOW
avr. 2018 - mars 2021
3 ans
Paris, France
• launch Kapten mobility brand in PT, UK, CH • monitor 20m€ budget to acquire 1m users • lead Marketing teams in PT and UK: 10 people
Marketing Director - Foodora France
Rocket Internet SE
juin 2015 - mai 2018
3 ans
Paris, France
• launch Foodora brand in 10 french cities • monitor 10m€ budget to acquire 600k users • lead local Marketing team: 10 people
Product Manager - Travel Retail EMEA
L'Oréal
mai 2013 - mai 2015
2 ans 1 mois
Paris, France
• build EMEA Ralph Lauren marketing plans • sell product novelties to international retailers • coordinate launches with supply, merch, sales
Formation
East China Normal University
Master of Science (MSc), Luxury Marketing
2013 - 2013
1 mois
emlyon business school
Master of Science (MSc), Marketing, Entrepreneurship
2010 - 2013
3 ans 1 mois
Notre-Dame du Grandchamp
Classes préparatoires aux grandes écoles (CPGE)
2007 - 2010
2 ans 11 mois