
Charles Edrique Alfonso
Salesforce Commerce Cloud B2C Developer
Salary / Daily rate
Valenzuela, Metro Manila, Philippines
Mobility: Manila
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Salesforce Commerce Cloud B2C specialist with 4+ years developing luxury e-commerce solutions for global brands like L'Oréal, Lancôme, and YSL. Expert in merchandising automation, custom landing pages, and SEO optimization across APAC/EMEA markets. Ready to elevate your e-commerce platform with proven technical expertise and seamless project delivery.
Work experience
Datawords Group
Jun 2020 - Present
6 years 5 months
Manila, Metro Manila, Philippines
Technical Consultant II
Jun 2020 - Present
6 years 5 months
Manila, Metro Manila, Philippines
● Onboard new features, analyze, and train teams. ● Debug and understand the CMS and templates to support webmasters and clients. ● Conduct feasibility analysis to identify the best technical solutions for clients. ● Estimate project timelines and establish technical safeguards and processes. ● Prepare XML imports using text editors or Excel. ● Create and deliver training for customers and internal teams on specific features. ● Support sales in new project preparation, including technical estimates, meetings, process setup, and timelines. ● Assist project managers with daily technical issues, both internally and with customers. ● Creation of Automation Tool using JavaScript ES6 and React.js to optimize production and reduce timespent for each tasks ● Build a custom browser extension to offer teammates an additional layer of safety and validation during back-office integrations. ● Create Python scripts to automate the trimming and cleanup of datasets, streamlining the data preparation phase during migration projects.
Senior Digital Specialist
Jun 2020 - Jul 2021
1 year 2 months
● Manage merchandising and localization of E-Commerce websites for luxury brands in cosmetics, perfumes, and fashion using Salesforce Commerce Cloud B2C (Demandware). ● Create custom landing pages from scratch using HTML5, CSS, and jQuery ● Oversee technical production primarily for the APAC (Asian countries) region while providing support in the EMEA (Europe countries) and LATAM region (United States countries). ● Demonstrate expertise in Salesforce Commerce Cloud, utilizing all functionalities within Merchant Tools, including creating, importing, and exporting XML files, managing library folders, products, and catalogs, and optimizing search, online marketing, and SEO for enhanced site performance. ● Set up promotions, campaigns, and editorial offers for the E-Commerce website. ● Implement SEO best practices to improve website visibility and performance. ● Conduct technical feasibility assessments and estimations to ensure efficient handling of client requests.
Regional E-Commerce Merchandising Lead
L'Oréal
Jul 2021 - Oct 2022
1 year 4 months
Singapore
●Collaborate on the rollout and management of Salesforce Commerce Cloud B2C (e-Boutiques) sites for SAPMENA markets (South Asia Pacific, Middle East & North Africa), featuring brands such as Kiehl's, Lancôme, Yves Saint Laurent, and Giorgio Armani. ● Offer Level 1 support to business teams, assisting with website merchandising, localization, and business manager configurations. ● Configure and execute animation plans on SFCC, including the creation of landing pages, promotions, campaigns, sorting rules, ranking rules, and recommendation rules (Einstein Product Recommendations). ● Ensure post-go-live quality maintenance through diligent checks. ● Enhance site merchandising, make graphic adjustments, implement UI/UX best practices, and conduct SEO clean-ups for improved website performance.
Web Designer
Resorts World Manila
Oct 2019 - May 2020
8 months
Dumaguete City, Negros Oriental, Philippines
Web Designer
CTSI Logistics, Inc.
Aug 2017 - May 2019
1 year 10 months
Education
FEU Institute of Technology
Bachelors of Science
2011 - 2015
4 years
Portfolio
