Charlotte Baudemont

– Posture & Orthopaedics, strategic development and product marketing.

– Lead retail loyalty programs: – Launched and scaled the MyFid app for brands like Etam, Promod, Okaïdi, Monoprix, and more, driving customer loyalty through personalized experiences. – Enhance customer experience: – Oversaw the La Carte Fid program, using data to create tailored loyalty strategies that increase retention and engagement. – CRM integration & automation: – Managed CRM tools and email automation, streamlining processes to deliver personalized, data-driven communications. – Team leadership: – Built and led Customer Service teams for La Redoute, TADAM, Monoprix, and Carte Fid, ensuring exceptional service and operational efficiency. – Data-driven insights: – Developed dashboards to track program performance and customer satisfaction, driving continuous improvement.

– Develop and implement an innovative marketing strategy aligned with the mall's objectives in a high new competition context – Plan and execute effective advertising and promotional campaigns to increase footfall and drive sales. – Ensure consistent brand messaging and visual identity across all marketing channels (social media, billboards, radio, website etc.) – Determine and manage the marketing budget and key performance metrics, reporting on investment return. – Conceptualize and coordinate engaging events, activations, and experiences within the mall premises to attract and entertain visitors. – Collaborate with tenants & partners to create compelling event concepts. – Manage external suppliers including creative, media & PR agencies. – Property management responsibilities; mall check-up & reporting safety, mall's infrastructure, visitors' feedbacks & tenant's issues, in collaboration with operation & center management team.

– Promoting the company's existing brands and introducing new products to the market eg: ecocapsules, coffee beans and instant coffee. – Launching of a new coffee shop in Grand-Baie where you can buy coffee beans and coffee equipment – Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals. – Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals. – Gathering, investigating, and summarizing market data and new coffee trends – Implementing new sales plans and advertising. – Maintaining relationships with important clients all around the island (hotels, restaurants and offices) by making regular visits, organizing coffee tasting, understanding their needs,

– Identify target audience and grow email list – Design and implement direct email marketing campaigns – Proofread emails for clarity, grammar and spelling – Ensure mobile-friendly email templates – Write newsletters to promote new supplements – Upgrade email templates using graphics, personalization and advanced features – Ensure prompt and accurate communication with clients via email to minimize unsubscribes – Create email databases for lead generation – Analyze campaign performance and suggest improvements – Report on sales revenue generated from email marketing efforts – Ensure emails follow industry policies and best practices

– Business development – Develop a client portfolio and provide a whole client support – Presentation of Klaxoon through web demo and face-to-face – Develop the international market – Co-animation on events – Commercial prospection – Develop and manage client portfolio – Present digital tool via web demo and/or in-person – Develop international market – Co-animate events

– Development of an innovative concept for elearning offers for Managers – Management and follow-up of the website launching – Implementation of SEO strategy – Website content (CMS Wordpress)

– Animate TomTom's stand to promote the new watches at the Running Trade Fair in Paris – Management of sales & follow-up orders for running equipment (e.g. Garmin, Nike, Overstim, etc.) – Helping to promote the new shoes for the brands such as ; Nike, Adidas and Brooks – Optimisation of communication (POS and online communication)

– Lancement d'un salon sur la rentrée scolaire « Back to School » pour fin août – Recherche et prospection d'exposants et de partenariats – Aide à la mise en place d'une campagne média, et hors media – Organisation des Journées Mondiales de Maybelline : trouver le buffet, préparer les documents de présentation de la scénographie de l'événement

– Mise en place d'une stratégie de communication digitale. – Chargé de projet sur le lancement du nouveau site internet et du SEO – Optimisation de la communication digitale et sur supports physiques (catalogue produits pour licenciés, revendeurs) – Recherche de partenariats et de bloggeurs potentiels autour de la gastronomie – Gestion des boutiques (ventes et formations aux cafés, accessoires et machines) – Gestion des commandes internet – Logistique du stock

– Mise en place d'un stratégie web marketing – Mise à jour des réseaux sociaux – Organisation de conférences de presse – Participation à des salons professionnels et ventes des produits (épices et huiles essentielles biologiques) – Réalisation des nouveaux supports RH – Rédaction d'articles de presse – Création et mise à jour du nouveau site web

– Gestion administrative générale – Gestion budgétaire des trimestres et de l'année scolaire – Organisation de réunions d'information – Mise en place d'un événement de fin d'année – Planification et organisation de la rentrée 2012

– Evaluation de la satisfaction des clients et des collaborateurs – Participation à l'organisation d'événements, de séminaires... – Promotions commerciales sur les chaînes de télévisions et de radio locales de la région de San Salvador – Gestion administrative générale et financière – Accueil et gestion de l'hébergement des clients