Charlotte Clerc

Fondatrice @ 101 | Clarifier la marque, accélérer les contenus avec l’IA | Finance & Sport | Positionnement, branding stratégique, storytelling , contenus, automatisation

Proud member of The Family Consulting Group, a global alliance of consulting firms that fosters synergies to drive performance and deliver exceptional results. As co-founder of the group's communication and marketing agency, I support our members in their strategic and creative challenges — from building powerful brand narratives, launching products and services, supporting transformation, and attracting top talent, to enhancing internal culture and beyond.

• Development and implementation of the marketing and communication strategies on line and off line • Brand platform / New visual identity / New websites • Customer acquisition / SEO & SEA / emailing and CRM strategies based on the yield management • Social networks / PR and ePR • Launches of 2 new hotels: 9Confidentiel in Paris Le Marais, a 5-star hotel designed by Philippe Starck, and 9Hotel Paquis in Geneva

Member of the management committee (Codir) Working on developing the 2 activities of the group: 9HOTEL COLLECTION : 11 boutique hotels in European capital cities (Paris, Bruxelles, Genève, Madrid, Rome, Lisbonne), including a 5 stars hotel (9Confidentiel) TAGERIM PROMOTION : Real estate developer • Development and implementation of the marketing and communication strategies on line and off line • Definition of the brand platforms / Redesign of the visual identities • Redesign of websites • Customer acquisition / Lead generation / SEO & SEA supervision • Development of the emailing plan and the CRM strategies • Definition and deployment of the PR/ePR and social network strategies • Organizing participation in trade shows • Product launches : 9Confidentiel, 5-star hotel designed by Philippe Starck, 9Hotel Paquis in Geneva

• Consulting on diverse problematics including: communication strategy, marketing positioning, brand platform, brand identity, editorial strategy, storytelling, advertising campaign, website audit and recommendation, social media strategy Clients: THINKYELLOW, PROTECARD, BICHETTE, FONDATION ANNE DE GAULLE • Commercial development/new business for Culte Paris: event and cultural content production agency

3 SUISSES.fr (OTTO) E-COMMERCE COMPANY: FASHION, HOUSEHOLD LINEN AND DECORATION 1st French website, eShopper ranking Index 2015 • Building and implementation of the Brand platform & the new visual identity • Definition and setting up of the 360° communication strategy • Elaboration and deployment of the visual identity and the editorial strategy • Determination of the Brand Content strategy • Supervision of the design studio (content production) and the web studio (digital content) • Development and setting up of the influence strategy: PR/e-PR and Social networks - +33% visibility, +8% fans FB, +304% fans Instagram, FB engagement: x7 • Creation and development of the production tool for the website's product - 25 000 Product Pages/year - Project leader with IT teams • Budget optimization and KPIs monitoring • Change management and digital transformation: digital mentoring for internal teams • Management of 31 people

MONOPRIX - MAJOR FRENCH RETAIL CHAIN – FOOD, FASHION, KIDS, BEAUTY & HOME PRODUCTS • Definition and implementation of the marketing strategy on editorial and store windows • Management of 8 major 360° commercial operations a year • Production of visual, video and editorial contents for offline and digital use • Art direction and content supervision of Monoprix editions • Coordination with Marketing teams (digital, CRM, merchandising)

• DEVELOPMENT OF THE BRAND ADVERTISING STRATEGY, image and business – Media: 20 M€/year - Definition of the communication platform - Set up of multi media architecture based on the scope, objectives, priority targets and business issues - Includes the SEM strategy & buying, and the social networks media - Steering the media and advertising agencies - Monitoring the campaigns’ key performance indicators - Conducting the costs efficiency - Development of media partnerships (Direct Matin, Disney, jeuxvideo.com...) • DEVELOPMENT AND IMPLEMENTATION OF THE BRAND STYLE - Budget: 700 K€ - Organization and monitoring of the tender - Agency chosen : BETC Design - Development and deployment of the graphic style in media, publishing, stores, packagings and online - Creating an image bank, available in France and internationally - Implementation of an internal tool for interactive style for France and abroad • COORDINATION WITH THE RETAIL WEBSITE FNAC.COM: implementation of the campaigns, identity and marketing priority messages, media buying, SEO/SEA • MARKETING ACTION PLAN: collaboration in the definition and development • LOYALTY PROGRAM RELAUNCH: implementation of graphic territory and semantics reasoning • DEVELOPMENT AND DEPLOYMENT OF POS CAMPAIGNS for the stores, including animated screens • INTERNATIONAL COORDINATION • OWN LABELS: Definition and implementation of the packaging identity for the own labels

Visa, L'Occitane en Provence, La Collective des Bijoux • Development of brand platform and communication plans • Implementation of new creative concept • Strategic thinking about range architecture • Development of multi media campaigns • Structuring and streamlining processes

SFR, EDF, Lesieur, La Tribune Prix Stratégies 2005 for SFR & Prix de la Publicité Presse Magazine 2007 for La Tribune • Global Communication Strategy : brand and products • Development of communication plans and multi-media campaigns • Products launch : - new formula for the press title La Tribune : new advertising territory - 3G launch for SFR : new brand platform and new advertising territory (TV saga) - Lesieur Isio 4 relaunch • Holistic coordination • Development of the SFR graphic identity