Charlotte Laplante

*Discovery & Delivery* ✔ Working hand-in-hand with developers to improve the platform and support other teams'work by automating major processes (writing tickets, QA, managing backlog and sprints, implementing key agile rituals) ✔ Improving main funnels in a user-centered way: mesuring conversions and main blockers through Hotjar ✔ Managing both short and long term discovery processes through a 2-level roadmap (improvements and big topic) ✔ Mesuring impact of new or redesigned part of our products (Hotjar, NPS, qualitative and quantitative surveys) ✔ Participating in tech team recruitment and roadmap elaboration based on key tech challenges ✔ Improving skills of the team through shared knowledge center, discussions with key Product people in marketplaces, trainings, product and design reviews *Data* ✔ Implementing dashboard on key success metrics for product and tech teams ✔ Mapping of key triggers for marketing purposes (GTM): buying intent, purchase, interactions) ✔ Listing and organization of key metrics needed by each team for BI purposes ✔ Benchmarking and implemating a Data BI tool and creating key dashboards for Alpagga's growth *Strategy & management* ✔ Defining the Product, IA and Data vision, strategy and roadmap to support Alpagga's growth from 4 to 34 people ✔ Hiring and managing the Product Managers (AI & functional), UX/UI Designer, Data managers ✔ Shaping main processes hand-in-hand with the different teams to automate and optimize teams' time ✔ Creating data-driven strategy through the implementation of a tracking plan, KPIs and dashboard folow-up

Missions: ✔ Hiring and managing the Product Team (Product Manager, UX/UI Designer, Freelance) ✔ Driving the product roadmap in the short and mid-term ✔ Defining the product vision ✔ Improving our discovery and delivery processes ✔ Spreading Product culture, organization, and good practices ✔ Onboarding users to our different platforms ✔ Ensuring to propose tailor-made solutions to user's major pain points ✔ Managing product partnerships ✔ Strategic monitoring of the travel & tourism market Main challenges: 🎯 Transitioning business plan by supporting operational needs (centralized management to decentralized one) 🎯 Sharing Product Management organization and good practices 🎯 Recruiting a Product team (UX/UI, PMs)

📍 June 2019 - Oct. 2019______________________________________________________________________ #Change Management #Performance #Design Thinking ✔ Interviewing main stakeholders to come up with concrete operational recommendations ✔ Preparing and animating workshops within the different teams to create a custom tool ✔ Drafting of functional specifications for the new tool 📍 May 2019 - June 2019______________________________________________________________________ #Business Development #IAM #IAG #Security #Provisioning #RFI ✔ Exploring new business opportunities for an UCaaS provisioning player ✔ Collecting information through interviewing key people in different relevant companies (RFI) ✔ Analyzing and synthesizing information with a particular emphasis on IoT, security, IAM / IAG topics 📍 Feb. 2018 - April 2019______________________________________________________________________ ✔ Performing a strategic, functional and technical scoping mission to support a leading insurance brokerage company to choose and implement a new business tool in order to ease day-to-day work. 📍 Dec. 2018 - Feb. 2019______________________________________________________________________ #DigitalMarketing #SocialMedia #CommunicationStrategy #Startup #CommunityManagement ✔ Conducting a digital strategy audit to identify and implement the necessary tools to strengthen the company’s awareness 📍 Sept. 2018 - Nov. 2018______________________________________________________________________ #Mobility #MaaS #E-commerce #BusinessDevelopment #WorkshopsFacilitation ✔ Building a detailed point-of-view on mobility topic (EN/FR): research, analysis, and synthesis of information on auto, entertainment, and mobile telephony sectors ✔ Performing benchmark reviews mainly on retail and e-commerce actors ✔ Organizing and facilitating coaching workshops and team-building sessions ✔ Participating in Business Development supports

#BiddingStrategy #CampaignManagement #Remarketing #CustomerRelationshipManagement ✔ Managing digital marketing campaign: acquisition and retargeting (strategic planning, execution and optimization) ✔ Analysing and summarising data of mobile advertising campaign ✔ Follow-up on customers activity and supporting technically ✔ Supporting Account Management and Sales teams in preparing communication medium

#B2C #Mobile #Agile #Conversion #UX #Test&Learn #Startup #DigitalMarketing ✔ Analyzing and optimizing conversion (UX method) ✔ Assessing B2B opportunities and drafting business strategy & business plan ✔ Implementing and developing a multi-channel communication strategy ✔ Improving functions on the website and on the app through the use of "test & learn" method

#Test&Learn #Agile #ProjectManagement #CrossCanal #E-Commerce #UX #SEO ✔ Developing a strategy for acquisition and retargeting campaigns (multisupport) ✔ Reshaping of the whole website to populate CRM database ✔ Implementing a branding strategy

✔ Reviewing and managing the client portfolio ✔ Designing marketing and sales presentations ✔ Participating in strategic client meetings ✔ Conducting research to do due diligences ✔ Assessing credit lines, financial statements and the strategic impact of ongoing M&A operations

✔ Investigating new activities associated costs ✔ Simulating financial activities based on internal economic analyses ✔ Clarifying Amundi's results through the scope of NBI analysis ✔ Updating provisional budget estimate tool