Charlotte Lebrun
CMO part time / Brand strategist
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
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À propos
Introduction
Je conseille et j’accompagne les entreprises pour développer leur image de marque, créer des contenus justes et construire une stratégie de croissance cohérente et performante. Avec plus de 10 ans d’expérience en direction marketing, notamment en tant que CMO d’EPISOD, je mets au service des marques une vision stratégique claire, une exigence créative forte et une exécution fluide — pour les aider à grandir avec sens et impact.
Expérience de travail
Actionnaire Time for the Planet
Team for the Planet
févr. 2022 - Présent
4 ans 9 mois
Investor & Board member Circle Sportswear
Circle Sportswear
sept. 2020 - Présent
6 ans 2 mois
EPISOD
avr. 2018 - août 2025
7 ans 5 mois
Paris Area, France
Head of Marketing & Growth • Membre du CODIR
mars 2022 - août 2025
3 ans 6 mois
Paris Area, France
STRATEGIC and GROWTH MARKETING Pricing strategies and revenue management, acquisition/activation/retention strategies, competitive intelligence, market studies, follow-up of budget, ROI and KPIs PRODUCT MARKETING / COMMUNICATION Organization and coordination of product launches, commercial offers, promotions; Management of online and offline communication campaigns (including Earned / Owned / Paid media) PRODUCT DEVELOPMENT Development of new digital and in store services MANAGEMENT
Growth Marketing Manager
avr. 2018 - mars 2022
4 ans
Paris, France
Marketing Manager
QualiSocial
mai 2017 - mai 2018
1 an 1 mois
Paris Area, France
STRATEGY Data analytics management to identify new business opportunities, Marketing roadmap BRAND MANAGEMENT & AWARENESS Brand identity reshaping and development of brand awareness through PR and social media plans, content production (videos, infographies, articles...) and broadcast, events and webinars organization to present our company and showcase our product. LEAD GENERATION / SALES ENABLEMENT Data-driven marketing automation program building, Inbound strategy through content production, direct support of sales team with contents and tools that enables them to tell our story and make the magic happen. MANAGEMENT Marketing team management and expansion
Communication and Marketing Manager
InterCloud
janv. 2015 - mai 2017
2 ans 5 mois
Paris et périphérie
COMMUNICATION AND MARKETING STRATEGY Communication and Marketing strategies definition, management and optimization of campaigns across Online and Offline media, analysis and report on marketing campaigns MARKETING FIELD New website implementation, Social Media management and content design (Photoshop, Illustrator, InDesign...), collateral development and PR Management EVENTS Definition and Planning of our event calendar, event organization and participation in France and abroad (AWS Summit, Salesforce World Tour, Now Forum…), suppliers sourcing and contracts negociating, follow-up reporting (Feedback, KPI...)
Communication Coordinator
Orange
sept. 2012 - déc. 2014
2 ans 4 mois
Paris, France
PRODUCT MARKETING Participation in development and launch of innovative products and services with local authorities on behalf of the Regional Directorate of Orange (DRCL), Monitoring of potential technical partners COMMUNICATION & EVENTS Communication strategy plan for each project deployed, communication tools creation (presentations, articles, mobile websites…), PR & partners event organization
Marketing Assistant (Intern)
Mistergoodfilm
mai 2012 - oct. 2012
6 mois
Paris, France
PRODUCT MARKETING New range of products development (luxury wooden glasses), sourcing and negotiating new products with international suppliers and budget management, product catalog shooting and creation (photoshop), promotions management WEBMARKETING Community management (twitter, facebook, tumblr ...), Shopping website updating (prestashop) SALES MANAGEMENT New stores prospecting, partnership implementation, sales analysis, customer relationship management
Web Marketing Assistant (Intern)
BienManger.com
juin 2009 - oct. 2009
5 mois
Cultures, France
Mailing and newsletters creation, Cooking blog partnership management, business intelligence, SEO and affiliation implementation
Formation
University of San Diego
Exchange Semester
2014 - 2014
1 mois
NEOMA Business School
Master Grandes Ecoles
2011 - 2014
3 ans 1 mois
Licences et certifications
Advanced Google Analytics Certification
Délivré le : août 2017