Charlotte P-B

Marketing strategy and strategic planning Project management from ideation to delivery, including: • Grande Table du Monde • EuroCucina • Paris Design Week • Photoshoots • Product launches • Brand collaborations • Social media management

- Illustration - PLV - Brochures - Catalogue de marque

Gestion de projets de la création à l'installation en passant par la fabrication. Projets de vitrines, stands et agencement d'évènements Gestion des comptes: Chanel, Nike et Eres

Design of the 360° marketing plan for the development of new collections (E-shop / Retail / Social networks) • Follow-up and deployment of operations for each campaign: - Creation of the visual identity and associated storytelling - Production shooting (campaign, social networks, packshot) - Implementation of partnerships • Management and implementation of communication media - Content Marketing: Digital Briefs (Home, Lookbook, Newsletters, Landing Page) - Unpacking: Print & GWP - Launch event for new collections (Press & Influence) • Monitoring of results and performance analysis

- Organise and carry out in-house photo and video shoots of new products - Produce graphic content (visuals and infographics) for the website, marketing materials and marketing materials and social networks - Measure and optimise: analysis of the performance of the content throughout the funnel to continuously improve the impact - Collaborate with audiovisual service providers for the production of videos - Designing and producing Stereolabs goodies for the team and clients - Incorporate Stereolabs branding into the new premises (layout, demos, visitor path) - Manage the entire content production chain (writing, design, distribution) - Ensure a compelling, clear, coherent and technically accurate message by collaborating with the R&D team and the sales team

- Community management - Management and strategic planning of social networks - Catalog management: shootings follow-up and online product sheets, merchandising, product performance analysis and cross-selling. - Reporting, weekly and monthly analysis of KPIs and statistics (via Google Analytics...) - Creation of emails, newsletters, digital communication supports (GIF banners, social network visuals) - Design/graphic design of web pages and visuals for the site and social networks - Writing of the edits and the mag - Layout of print communication supports (cards, POS, press release, lookbook) - Participation in the shootings (brief, moodboard, preparation, set-up) - Photo editing - Creative and digital intelligence, benchmarks

- Organization of fashion shows for Men's ready-to-wear (Spring/summer 2019 collection): quality control, merchandizing, display and management of the Sportswear division - Previous collection sales and trends analysis in the 310 Hermès stores around the world to help operational development of Men's ready-to-wear branch - Competitive environment analysis study in the Paris Triangle d'Or Fashion District - Press review and media coverage

Coordination Parking VIP