Charlotte Robic

Built the Brand & Communications function from scratch across 15+ markets - Southern Europe, Middle East, Eastern Europe and South Africa - operating through an indirect model of agency partners and distributor-side teams, serving as a key lever for business growth across the region. - Designed the blueprint enabling rapid PR & Brand expansion across diverse markets, partners, cultures and languages. - Managed a dual mandate: accelerating brand presence in emerging markets while deepening impact in more established ones. - Partnered with senior leadership to align strategy with business priorities and regional investment. - Led category-defining product launches across the region - including Sonos Radio, Sonos Ace and Sonos Pro - consistently outperforming targets and expanding Sonos into new market segments. - Directed communications for Sonos Voice Control, a privacy-first, on-device voice AI built on the Snips acquisition, completing the platform-agnostic strategy alongside Amazon Alexa and Google Assistant. - Steered high-stakes crisis communications across the region, maintaining brand integrity.

Transformed an ad hoc communications setup into a structured regional function across Iberia, France and Italy - including launching PR operations in Spain from scratch. - Led communications across key corporate moments - Sonos IPO and the acquisition of Snips (French AI start-up). - Led PR and communications activation for La Maison Sonos, a premium brand experience platform bringing together music, design and culture. - Developed and activated strategic partnerships: from global players to local cultural partners, driving brand relevance through joint PR and influence campaigns.