Chekib Siela

Carrefour Tunisia – SEO & UX Consultant, E-Commerce Department (Since 2022) 🔹 SEO & UX redesign of multiple high-traffic e-commerce verticals 🔹 Coordination of technical, semantic, and competitive SEO audits 🔹 Optimization of user journeys and internal linking structures 🔹 Collaboration with product, content, analytics, and development teams 🔹 Performance monitoring using GA4, Screaming Frog, Semrush & Hotjar 👉 Results: continuous improvement of key rankings and conversion rates Tools : Magento · UX Design · SEMrush · Data Analysis · SEO Copywriting · Content Strategy · Competitor Analysis

Support French-speaking businesses and professionals in scaling online visibility through SEO-driven content strategies and consulting. Key Responsibilities: • Writing SEO-optimized content (web pages, blogs, product descriptions, newsletters) • Designing tailored content strategies: market research, keyword targeting, editorial calendars • Conducting editorial SEO audits and delivering technical & content recommendations • CMS integration (WordPress, Webflow) with UX and internal linking focus • Advising on editorial positioning, brand tone, and storytelling Industries Served: Real Estate · Cosmetic Surgery · Luxury Watches · Tourism · Legal & Professional Services · Design Thinking · Event Rentals Tools : Semrush · Ubersuggest · Google Analytics · WordPress · Notion

Managed SEO for over 20 clients across diverse industries (healthcare, real estate, e-commerce, services), overseeing projects end-to-end from strategy to execution, while mentoring junior profiles to autonomy. Key Responsibilities: 🔍 SEO Project Management: defined tailor-made strategies, managed roadmaps, and monitored KPIs 🛠️ Technical & Semantic Audits: comprehensive site analysis (on-page & off-page) with prioritized recommendations ✍️ Content Creation & Optimization: SEO-oriented web writing, editorial plans, semantic cocooning 📊 Competitive Benchmarking & Market Research: analyzed competitors’ positioning, proposed continuous improvement strategies 👨‍🏫 Training & Mentoring: guided interns and junior team members in writing, SEO tools, reporting, and strategy Technical Environment: SEMrush · Screaming Frog · Google Analytics · Search Console · WordPress · PrestaShop · Excel · Google Data Studio Skills: SEMrush · Data Analysis · WordPress · SEO Copywriting · Content Strategy · Competitor Analysis

Co-created and managed the editorial direction of the first independent scientific magazine in Tunisia, aimed at highlighting scientific research and its contributors through accessible yet rigorous content. Key Responsibilities: 🔘 Defined the French-speaking editorial line and coordinated contributors 🔘 Wrote articles, reports, and interviews with researchers, PhD candidates, and academics 🔘 Supervised the website and online publications 🔘 Contributed to the (unfinished) project of developing a scientific search engine 🔗 Archived site: Scientific-Collector (Wayback Machine) 🔗 About page: About Scientific-Collector (Wayback Machine) 💡 The project ended in 2018 and the website is no longer active. Tools & Skills : WordPress · SEO Writing · Content Strategy

Produced SEO-optimized content for web projects in the field of cosmetic surgery in Tunisia, with a focus on organic visibility and internal linking. Key Responsibilities: 🔘 Wrote SEO-optimized blog articles, directory listings, and press releases 🔘 Created content for showcase websites, service pages, and medical pages 🔘 Implemented relevant internal and external linking strategies to strengthen page authority 🔘 Edited, proofread, and validated texts produced by other writers Tools: WordPress · Google Docs · Keyword Research Tools

Produced SEO-optimized content for both the agency’s internal media and its clients, managed around 50 Twitter accounts, and contributed to projects across high-value sectors. Key Responsibilities: ✍️ Wrote SEO articles for the agency’s media outlets: LeMuslimPost, EcoMag, FrenchPost 🔘 Created content for premium clients: public figures, executives, medical imaging professionals, agribusiness, and European markets 🔘 Implemented internal and external netlinking strategies 👥 Managed over 50 client Twitter accounts: writing, scheduling, and monitoring 🔘 Contributed to improving clients’ e-reputation and online visibility Tools: WordPress · Google Trends · TweetDeck · Buffer · Excel (editorial planning)

Created, managed, and animated an independent online media outlet covering advertising, marketing, communication, and lifestyle topics. A personal project that built a large and engaged social media audience. Key Achievements: ✍️ Wrote 500+ original articles on diverse topics: advertising, creative campaigns, marketing trends, fashion, digital culture, and lifestyle 📈 Built and developed the website pub-magazine.com: CMS management, SEO, editorial strategy, and content publishing 🎯 Grew the Facebook community to 38,000+ engaged followers 💡 Oversaw editorial production: coordinated with occasional contributors, editing, and content curation 📌 Project later put on hold for professional availability reasons, while maintaining an active social media presence 🔗 Archived site: Pub Magazine (Wayback Machine) Tools: WordPress · Google Analytics

Produced SEO-optimized web content, managed brand visibility, and animated online communities for clients across diverse industries. Missions & Achievements: ✍️ Wrote SEO-focused blog articles, directory listings, press releases, and thematic pages for highly competitive sectors: ▪️ Cosmetic Surgery in Tunisia ▪️ Luxury Watches & Horology ▪️ Travel Agencies & Tourism 📈 Optimized internal linking and developed external linking strategies to boost client websites’ visibility and rankings 📱 Managed social media accounts for several brands: created engaging content, editorial planning, competitive monitoring, and community interaction 🔍 Applied SEO best practices: content structure, keyword research, semantic tagging, and netlinking strategies

Created SEO-optimized content for French companies in the construction, services, and housing sectors. Missions & Achievements: 📄 Wrote SEO articles on topics including: ▪️ Moving services in France ▪️ Thermal and acoustic insulation ▪️ Interior & exterior painting and renovation 🗂️ Produced diverse content formats: directory listings, press releases, blog articles 🔗 Developed internal and external linking strategies to strengthen website authority and boost Google rankings 📊 Applied semantic optimization, keyword selection, and HTML structuring best practices (Hn tags, meta descriptions, etc.) Tools: WordPress

Served as editorial lead of the magazine, managing the editorial line, producing strategic content, and coordinating the overall editorial team and publications. Missions & Achievements: ✍️ Wrote daily articles for the online magazine: news, economy, finance, digital marketing 🗞️ Produced monthly articles for the print edition: entrepreneurship, startups, tourism, innovation 🎙️ Conducted field reports and exclusive interviews with key figures from the business ecosystem 🖋️ Authored the monthly editorial, embodying the magazine’s vision and editorial direction ✅ Oversaw editorial quality: reviewing, proofreading, and validating articles from journalists and contributors 📱 Managed social media (LinkedIn, Facebook): distribution strategy, community engagement, and content promotion 🎨 Collaborated directly with the graphic designer on covers, layouts, and promotional materials Tools: Google Docs · WordPress Skills: WordPress · SEO Writing