Chen Chen
Principal UX Designer | AI-Driven CX
Salary / Daily rate
Singapore
Freelance
Skills
Languages
About me
Intro
Principal UX Designer with 12+ years transforming complex AI systems into intuitive products across healthcare, sustainability, and logistics. Led data-driven CX initiatives at SP Group and Grab, designing ML-powered platforms that enhanced user engagement across Southeast Asia. Specialized in AI integration and scalable design systems for enterprise solutions.
Work experience
Principal UX Designer
SP Group
Jan 2023 - Jul 2025
2 years 7 months
Singapore
Led UX strategy for AI-powered platforms in sustainability and customer service. Partnered with ML engineers, product teams, and business stakeholders to embed generative AI into workflows, design IoT dashboards, and scale design systems across multiple squads.
GrabHealth | Good Doctor - Senior Product Designer
Grab
Feb 2021 - Dec 2022
1 year 11 months
Drove AI initiatives in digital healthcare, including chatbots, predictive reminders, and virtual doctor assistants. Improved customer journeys through redesigns and usability testing across Southeast Asia, enhancing trust and engagement in the Grab ecosystem.
Product Designer
Monstar Lab, Inc
Jul 2019 - Dec 2020
1 year 6 months
Singapore
Led large-scale consumer experience projects, including AI assistants and AR-powered features for global attractions. Designed engaging mobile journeys for Resorts World Sentosa and Gardens by the Bay, blending technology, gamification, and cultural insights.
Design Lead & Product Manager
Marine Online
Jan 2018 - Jul 2019
1 year 7 months
Singapore
Transformed a legacy logistics platform into a modern AI-driven solution. Oversaw full UX/UI revamps, integrated predictive analytics into shipping workflows, and built internal design frameworks to boost adoption and efficiency.
Design & Product Director
Insurtech Startup
Apr 2016 - Jan 2018
1 year 10 months
Beijing, China
Built and managed the full product and design team from the ground up. Led partnerships with major hospital groups, including Aier Eye Hospital and Jiamei Dental. Directed product research, user data analysis, brand development, and design execution.
Senior Designer
Breadtrip
Jan 2013 - May 2016
3 years 5 months
Beijing, China
Led the design for the Breadtrip app (Recommended as good design by the App Store multiple times).
UX & UI Designer
Sinovation Ventures (创新工场)
Nov 2010 - Jan 2013
2 years 3 months
Beijing, China
Led the UX/UI for blog platforms on Android/iOS (diandian.com).
Education
Huazhong University of Science and Technology
Bachelor's degree