Chen Emily

Mother of Muusie - AI powered music videos. Create music videos faster than any human can.

Scaled over 30 hit games to the top charts since the beginning of the launch.

To make the marketing people care about it by launching challenges with GenZ in their way, in their languages.

Build global brands for advertisers through insights and ideation

Drive app growth through paid and organic platforms. • Growth Strategy: align insights to drive user growth in global markets. Achieved No.1 in HK in terms of brand recall and usage intent. • Acquisition: drive user growth through DSP, programmatic buying with content marketing; use reach and frequency strategy and user segments to acquire new users, reduced 60% from CPI; Influence the team on multi-screen choices from the mobile website to mobile app bringing extra ROI than only using one. • Engagement: Integration through platform functions on dynamic ads, 2X user retention. Cross-functional: work closely with the designer, developer, editor on growth projects, such as Facebook login, DAT and referral program

• In charge of a multi-screen program from PC and mobile website to mobile app usage.

• Hold focus groups for the sugarlady app launch and new product features • Beauty and fashion content producer on WeChat and local forums • Assisted to plan offline events to build an engaging community.

• Analyze and connect with strategic partners(service providers) to create the P2P experience community. • Verticals including travel, food and drinks and entertainment