Chena Farid

Raffles : Help and manage the stakeholders needs Analytics management from the discovery to the production phase, including SEO, A11Y, and the loyalty program Raffles website redesign with ultra luxe standards, from Ektron to AEM and DAM Management of the targets and objectives on the OKR products scope Responsible for the product roadmap, backlog prioritization and follow up, with consistant performance marketing goals and technical upgrade of the site Evolution of the former Raffles website to raise awareness and awareness while raising performances and technical efficiencies Fairmont  Booking funnel migration from ORS to TARS Co management for the middle and large evolutions « attract and convert », in relation with stakeholders, doers, and experts. Management from the discovery phase to the production phase of the analytics, SEO, A11Y, loyalty... Functional and technical follow up of the AEM Fairmont project Swissôtel : Management of the maintenance and evolutions, liaising with all the stakeholders, from discovery to production

Digital Projects Direction within the digital studio Management of mobile and web projects for the group,for the 3 markets; individual, compagny and non-profit organisation Coordination between the functions and the development, defining needs, cowriting of technical and functional specifications Management of ressources to ensure project scope, cost and timeline constraints Project and steering committees and workshops leading Management of development, integration, UX and design teams Overseeing of wireframes and design mock ups Reporting to DSI and Marketing

Management of 7 people Website redesign, and cross canal app design Project management with outside ressources Management of front and back office development, the e-commerce solution,web to store, click and collect and commercial offer Securisation of personal and health data, HADS hosting Change management « AGILE Scrum », e-learning and formation Reporting with dashboards for search and analytics

Project Direction for the CCR Digital strategy elaboration Project management : ressources allocation, budget, planning

Lancement de la nouvelle Set Top Box. Pilotage de l’expérience utilisateur de bout en bout, « Interface, Set Top Box, Télécommande, Packaging »

Refonte du site sncf.com. DA sur la partie iconographique, pilotage de photographe, stylistes et graphistes. Pilotage developpements, recettes, mise en production.

Pilotage du service applications mobiles et plateformes de services, de bout en bout, conception, production exploitation.

Rationalisation et mutualisation des sites internets et extranets du groupe, SEM/SEO optimisation du positionnement sur les moteur de recherche.

Réalisation de la stratégie web et e-business, intranet, extranet, site institutionnel et métier sur différents marchés (France, Europe, Usa, Chine et Japon). Prospection, fidélisation prospects et clients, mise à disposition d'outils d'aide à la vente.

Audit Conseil, sur les stratégies online de grands comptes,