Chérif Ketrandji

Key responsibilities & achievements: • Handling the English speaking markets as a logical continuation of the French market primary focus. I was also responsible for the Asian and the Dubai market which offered us an exclusive partnership with “La Collection Air France” in these regions enabling us to use my previous country of residence, making Dubai and Abu Dhabi a prime target in an industry that is evolving east in a quick manner. Achievement: Best revenue generator for 3 consecutive months. • Successfully welcomed entertained and organized the visit of the Algerian finance Minister to Malta during the North-South countries of the Mediterranean Sea conference. Headed of the delegation at the Arabian tourism market fair in Dubai where I represented Xl Travel Services.

Highlights: • Played a critical role in Hotel property renovation plans and presented fresh and innovative ideas that enhance the appeal and market position of the property. Key Responsibilities: • Innovating short as well as long term aggressive marketing and sales strategies that improves organization’s market position and achieve growth in terms of sales volume, value and market share. • Conducting extensive market research and networking broadly within the industry for identifying potential business opportunities or new clients. • Establishing contacts with them by calling, conducting meetings or making presentations and providing complete support, information, and guidance on Hotel Property as well as any product/ service offerings • Presenting strategic quotations that maintain organizations profit interest and ensure business development. Negotiating tactically to ensure conversion from prospect into materialized business. • Cultivating professional, proactive and profitable relationships with existing clients. Ensuring sustained business growth by clarifying all client issues/ concerns instantly and providing deliverables that best meet their requirements. • Summarizing critical sales data and analysis into reports including achieved vis-à-vis forecasts and routinely updating senior management with business activities/ risks / issues/ opportunities with requisite course of action. • Working in close coordination with a variety of other departments to ensure committed services/ product are delivered to customers; handling wide spectrum of client satisfaction initiatives to exceed their expectation. • Organizing and allocating resources to team members; reviewing and evaluating performance/ service delivery; identifying and recommending improvements to ensure customer service, quality and performance excellence.

  -Involved in the opening of two properties (Centro Capial Centre and Hili Rayhaan) - Involved in multiple Sales blitzes in Abu dhabi and one in Al Ain promoting different products - Served as a task force in Yas Island Rotana and Centro to contribute to increasing sales. - Over-achieved 2012 targets and over achieving them in the first quarter of this year - Increased the production of top accounts by at least 50 percent (Siemens, Core Emirates, Zublin) - Nominated as Best Motivator of the team three times and Best Money Maker once in 2012 - Developed an extensive network of corporate relationships in the city enabling Rotana to benefit from them - Involved in selling all the hotels in the UAE as the new strategy of the group of centralizing all sales to ones sales person rather than dividing sales by Emirates. - Represented Rotana Hotels at a Sales Road show in Kuwait City, Kuwait

• Integrated strategic planning with day-to-day hotel management activities to enhance guest experience, improve satisfaction and thus maximize revenues/ profits. • Handled a wide spectrum of guest management operations and catering to diverse guest needs including front desk, reservations, bell staff, and transportation services to ensure quality and guest satisfaction • Garnered feedback from customers to identify areas warranting improvement. Resolved customer complaints/ queries in an expedited manner with an aim of improving guest satisfaction. • Compiled shift information and developed analytical reports for strategic analysis and interpretation by Senior Manager on regular basis.

- Cross training at Le Sud Brasserie by Paul Bocus Restaurant, Room Service, Banqueting

Reservation Operator and Host

Outlet waiter, Marketing Executive