Cheryl Odiero
Brand & Communications Strategist
Salary / Daily rate
Kenyatta Road, Kenya
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Brand & Communications Strategist with 5+ years transforming complex messaging into compelling digital narratives for public health and tech platforms. Led strategic communications for leading Kenyan brands, managed social media for major radio stations, and executed multimedia campaigns driving measurable engagement. Expert in stakeholder relations, content strategy, and translating technical concepts into audience-friendly stories that drive adoption.
Work experience
Consultant - Strategic Communications and External Relations
Radishare Kenya
Jan 2025 - Present
1 year 10 months
Remote, OR 97458, USA
Radishare is a next-generation digital platform offering fingertip solutions to corporates and professionals, promoting empowerment, efficiency, and measurable impact. In my role as Strategic Communications & External Relations Consultant, I: -Lead the development and execution of Radishare’s communications strategy to position the brand as a trusted leader in digital empowerment -Shape narrative direction, key messaging, and brand voice across all touchpoints from social platforms to donor proposals -Create and manage high-impact multimedia content (copy, graphics, video) to engage corporates, MSMEs, and professionals across Kenya -Spearhead relationship-building with media, partners, and stakeholders to grow Radishare’s reach and credibility -Translate technical offerings into compelling stories that drive visibility, user trust, and platform adoption -Support cross-functional teams to ensure message alignment across learning, digital health, consultancy, and financial literacy programs
PS Kenya
May 2021 - Present
5 years 6 months
Nairobi, Kenya
Digital Marketing and Communications
May 2022 - Present
4 years 6 months
Nairobi, Kenya
At PS Kenya, I support the implementation of digital communication strategies that bring public health programs to life using creative content to inform, inspire, and drive meaningful health outcomes. Key responsibilities & contributions: -Execute digital marketing strategies that amplify program visibility across various thematic areas. -Manage multimedia content (videos, blogs, social media posts) that aligns with organizational messaging and program goals -Collaborate with program and technical teams to translate complex health information into clear, audience-friendly communication -Support national and donor-driven campaigns through digital content rollout and channel coordination -Monitor social media and website analytics to track performance and refine content strategies -Participate in field visits to document impact stories from communities and frontline health workers — capturing photo and video content for use across PS Kenya platforms -Contribute to internal communication efforts, media outreach, and planning for high-level events such as launches, campaigns, and donor engagements
Digital Marketing
May 2021 - Present
5 years 6 months
Nairobi, Kenya
Social Media Marketing Intern
Radio Africa Group
Sep 2018 - Jan 2019
5 months
Nairobi, Kenya
At Radio Africa Group, I managed and executed social media strategy for three of Kenya’s leading radio stations: KISS FM, Classic 105, and Radio Jambo - driving digital engagement, brand visibility, and audience growth. Key responsibilities & achievements: -Managed daily content creation, scheduling, and publishing across Facebook, Instagram and X for KISS FM, Classic 105, and Radio Jambo -Crafted platform-specific content that matched each station’s brand voice and connected with its unique audience -Collaborated with radio presenters, producers, and marketing teams to amplify on-air content and promotions through digital channels -Produced real-time event coverage, trending topics, and show highlights to keep audiences engaged and drive traffic -Analyzed page performance and audience insights using Meta Business Suite and Google Analytics to inform content strategy -Increased follower count and engagement rates across all platforms by aligning content with audience behavior and trends
Education
Riara University
Bachelor of Communication and Multimedia Journalism
2019 - 2021
2 years 1 month
Riara University
Diploma in Multimedia Journalism
2017 - 2018
1 year 1 month