Chloé FECHINO

MAIN CLIENTS • Agencies: SensioGrey, La Netscouade, iciBarbès, Publicis Sapient, TBWA, 65dB, DAN Paris, La Bise. • Advertisers: AXA Group, The Communication service of the French Government, SNCF, Système U, Club Med, Evian Championship by Danone, Ma French Bank, Randstad, Tati, ENI, Linkt Télécoms, Axione, Bouygues Énergies & Services.

Pedagogical design and teaching of a 3 year-course about social media: > Masters degree (5th year) : a week-long seminar about social media content & strategy with workshops on fictional company's cases > Masters degree (4th year) : social media course about working independently and building small business' strategies > Bachelor (3rd year) : social media course about theory and operational management

CLIENTS • Telecommunications: Linkt Télécoms, Axione, Bouygues Énergies & Services • Fashion: Canaglia (High-end jewelry) / SEWTED (Women's professional ready-to-wear) • Financial services: Finansol (French state label for fair financial products) MAIN TASKS • Social media ads buying for recruitment campaigns (Twitter, LinkedIn, Facebook and Instagram) • Coaching of fellow Social media managers • HR teams training • Day-to-day social media accounts management

[from june 2021] Consulting and social media management • Strategic advising • Advertising campaign production and optimisation. +150K€ of total budget • Full set up of a KPI tool for the French and international teams [sept.202 to march 2021] Filled in for 2 community managers. In charge of 2 brands : • Jacir (French Cooling Tower Constructor) / 2 LinkedIn company pages (France & Global) • Homematic IP (German Connected devices Constructor) / 1 Facebook company Page Operational tasks: • Monthly planning writing • Creative briefs for the graphic designers or self production of simple social media images with Adobe Photoshop / Illustrator • Facebook advertising campaign set up • Clients advising

Through the agency La Netscouade (Paris) • Social media crisis management [SARS CoV 2 / COVID-19] • Strategic and media production advice in order to optimise the social media content • Social ads' buying advice for Youtube, LinkedIn, Twitter, Facebook and Instagram • KPI tracking and analysis; design of a light analytic tool dedicated to SIG's team needs • Daily social media accounts management • Team coordination and on-boarding of 3 persons

Through the agency Publicis Sapient • Emergency customer service reinforcement following the successful launch of the Brand (Twitter, Facebook) > Tool : RingCentral (ex Dimelo)

Updating of the social media strategy Content production for Facebooke, Instagram and Linkedin

Animation social media de l’Innovation Playground (espace startups) au sein du tournoi de Golf féminin The Evian Championship. • Mise en avant des startups sélectionnées sur le fil Twitter du tournoi • Livetweet et résumés des mini-keynotes d'entrepreneurs et top-dirigeants • Coordination du shooting vidéo avec l'équipe de tournage + d'infos : https://www.evianchampionship.com/fr/news/all-news/innovation-playground.html

Via l’agence iciBarbès / • Animation social media / gestion et réponse aux mentions @SNCF sur l’ensemble des réseaux sociaux points de contact (Facebook, Twitter, Instagram et Youtube) dans une logique Real Time Marketing / Newsjacking dans le cadre de la campagne télévisée #SNCFaujourd’hui. Brief du Team créatif (Arnaud Latournerie & Thomas Picard). Renfort d’équipe lors d’opérations spéciales comme #DemandezAuCM ou l’Euro de foot 2016. • Gestion SAV francophone & anglophone / réponses aux voyageurs SNCF et aux influenceurs pour les sujets non pris en charge par les équipes Info Trafic et Service Client. • Formation d’équipe / formation de +20 agents SNCF au Community management et à l’utilisation de Dimelo. Objectif ? Pourvoir intervenir en support des CM Social Room en cas de crise. • Gestion de crise / renfort d’équipe lors de situation de crise majeure (attentats x accident TGV d’Eckwersheim, novembre 2015 - panne électrique de Montparnasse, juillet 2018).

Via l'agence DAN Paris (Groupe TBWA) Gestion opérationnelle du compte Twitter @LesMagasinsU, en collaboration avec un Team Créa suivant la stratégie éditoriale définie par l'agence.

Covering contract • Web site management: update of the French and global website (tool: eZ Publish Platform) • Social median management: French and Global social media accounts on Twitter, LinkedIn, Facebook and Youtube / content creation (video editing, social media ads buying for internal teams and events) / live-tweet of Mazars Group leaders's talks at La Cité de la Réussite seminar (La Sorbonne, 2014)

Gestion de projet évènementiel : • Supervision de l’organisation des afterworks mensuels du Clüb by Women’Up • Organisation de l’Afterwork MenOnly (soirée d’information et de sensibilisation des hommes - 60 participants) • Responsable des partenariats matériels (démarchage, négociations et activation) : 5 partenariats conclus Community management : • Campagne de recrutement multi-réseaux (FB/TW/LK) pour le Clüb by WoMen’Up : conception-rédaction des visuels, programmation des postes et animation | 1 475 clics en 2 mois (voir visuels en fin de CV) • Partage de connaissances avec les membres du bureau Women’Up

• Survey about the use of internet and the 2.0 web in political communications • Advised on- and offline communications, mostly for public offices (online reputation, public or city policies, local marketing, connected tourism). • Research and Benchmarking Clients: cities (Caluire-et-Cuire, Mâcon, Vauréal), public organizations (Animal’Explora).

• Advised social media strategy • Managed all social media training of team members • Produced written and video content • Supported public relations activities with the press as well as public and private entities • Minute taking during client and internal meetings

• Assisted the Communication Director in daily needs of the club • Created the graphic for the upcoming basketball season and adapted it into print and online

Event planning for the professional Meetings of Besançon for graphic designers. > Guests: Michel BOUVET, PERET and Werner JECKER.