Chloé Fiancet

> Coordination de projets internationaux et collaboration avec équipes commerciales. > Analyse marché, benchmarks et recommandations stratégiques 360°. > Création de contenus vidéo et stratégies digitales pour marques internationales (Balenciaga, Fondation Cartier, Louis Vuitton…).

> Réalisation d’évaluations pour identifier les besoins des utilisateurs et création de parcours pédagogiques complets. > Organisation et co-animation de webinaires et sessions d’onboarding. > Suivi des KPIs et recommandations pour améliorer l’engagement et l’adoption. > Participation à la promotion de l’offre et coordination avec les équipes commerciales.

During six months, I worked with the marketing product team on the management of their perfume and make up lines. My missions included: • Benchmarking study: monitoring brand and competition performance especially on make-up developments. • Add my insight in the conceptual development of the perfume and make up lines with the creator Kilian Hennessy. • Facilitate the coordination of projects with all development stakeholders (Packaging, Merchandising, Creative Agencies, etc.) and operational marketing.

2013/18 ESCE PARIS, Master’s program Marketing Product Management (English speaking master), a leading Paris business school, 2018 Year Group. 2017 International Exchange – 6 months, Argentina, Buenos Aires, Universidad UCES in Marketing Digital, Spanish Speaking Course 2014 Erasmus - 5 months, Finland (TAMK University) – English Speaking Course 2013 A-Level with honors in Economics and Social Science stream in Descartes High School, . Montigny le Bretonneux

Within the International Marketing Department, I worked during this internship with three product managers in the development of new perfumes, range of fragrances and gifts and in their daily management of their perfume line. Some of my mains missions below: • Participation in conceptual development (search for names, search for images, writing of texts) and in the development of launching tools (marketing files, sales pitches, product sheets). I had to work on different 360 communication. • Analysis of the market and trends: monitoring brand and competition performance (NPD analysis, internal data), advertising and editorial freelancing, new developments, prospective studies. • Participation in the coordination of projects with all development stakeholders (Packaging, Merchandising, Creative Agencies, etc.) and operational marketing.

During this internship, I had to buy advertising space and optimize it to reach the objectives and spending limit of the client and the channels. Thus, I had to manage a significant budget and reach the objectives of all my products which I did for all my clients. I had to follow the progress of my advertising campaigns for my clients which were E.Leclerc, Playmobil for the international ones. I had to call and keep good relations with the TV advertising agency through phone calls or special events for example. I reached all the objectives and all the team was pleased with my work and my time there.

Qualitelis is a startup made for helping their clients in the management of their customer relationship satisfaction and e-reputation in the hospitality sector. I was in charge of their internal competition. Indeed, this competition was made to encourage their clients to fulfill our website so that we can see which is the best and which client we will have to focus on to help them with our tool. I had also to write professional press releases and emailing. I also had to speak on the phone with the customer to help them or make them participate in this competition. Thus, I had to manage a community of participants. It was the first real project I handled from the beginning to the end and it was a success.