chloé Guyon

Defined and elevated brand image and tone of voice / Developed effective processes to facilitate collaboration between the Image team and other company departments.

Advised a tech-focused consulting firm on luxury brand strategy for a confidential client — a leading company in the luxury hospitality sector.

Managed the creation of digital assets and campaigns, ensuring brand image consistency

Directed brand image and editorial creation, managed internal teams and external partners, and led 360° communication strategy and execution

Parisian human-scale creative agency founded by two designers. Through a holistic 360° art direction approach, we crafted meaningful and cohesive brand worlds across all media — image, object, and space — notably : • Creation of the brand strategy, identity and collections for startups ahead of their launch (Shammane, Sydonios) . • Graphic and editorial design of online and offline communication tools notably for Guerlain, JEM, Agence de presse Chronique ... • Product design and event scenography notably for Lexon, Habitat, Rémy Martin, Agence Pierre & Maurice ...

• Designed and delivered a 30-hour module integrating design thinking, creativity processes, and innovation in luxury management. • Combined theory, industry case studies, and practical workshops to foster active student engagement and applied learning. • Guided and coached student teams on innovative concept development and brand creation, enhancing critical and creative skills. • Provided detailed feedback and linked academic content to real-world design sector challenges.

• Brand spokesperson, managing all official communications and stakeholder relations including NGO partnerships.” • Spearheaded sustainability report production, reinforcing transparency and ethical standards.”