Chloe Hartmann

- Master's thesis on the potential of business incubators in fostering systemic change. - Conducted in collaboration with Urban Tech Helsinki, an innovation program for clean and sustainable urban solutions that belongs to Aalto Startup Center. Aalto Startup Center belongs to the Top 3 University Business Accelerators worldwide. - Conducted design and academic research - Interviewed actors from Urban Tech Helsinki, actors from Helsinki city organisations, entrepreneurs and researchers - Attended conferences such as WAVES 2024 (Helsinki) to orient my research - Learned how to apply systems thinking, a highly theoretical concept to a practical level with actionable insights for business incubators and city actors. This is by answering practically how a business incubator creates systemic change, and what business modus operandi and constructs prevent it.

The Village by CA Paris is a startup accelerator. My role consisted of working with large companies, particularly in the context of their intrapreneurship programs. - Created and facilitated workshops around Design Fiction, Systems Thinking, Design Sprints and, Circular Economy - Built future scenarios for the banking sector - Built innovation programs for calls for tenders in full autonomy - Became an expert in using business and design methods (Jobs To Be Done, Google Design Sprints, Persona, Value Proposition, Pitch, Scenario planning, etc.) - Participated in building the Village's CSR charter - Coached entrepreneurs starting their journey - Visited the best innovation labs in the Parisian region

Potloc provides consumer insights to companies such as Deloitte, KPMG, PWC, L'Oréal, etc. by surveying consumers in real time, using the targeting capabilities of social media. Tasks - Creating marketing content tailored to French and Quebec clients and to our three segments, beginners, marketers and expert researchers (emails, newsletters, articles...) - Market research - Leading the marketing strategy, with content planning for the first and second quarters of 2020 - Developing new and creative concepts to engage our respondents through campaigns and posts. - I have worked with a reduced budget and adapted the marketing strategy due to the global pandemic. - I developed my expertise in synthetic and engaging writing. - I evolved in a working culture that was different from the European cultures I had known. (You can find my comparative analysis of the Quebec and French workplaces in the media section).

This platform created by Warwick University Students with a total valuation of $1.5 million, is the first positive social media. It helps its users to participate in challenges and develop themselves personally. As a Creative Director, - I strategically planned the short-term (on-campus) and the long-term (in campuses all across the UK) marketing campaigns. - I participated in the front-end design of the user interface (UI). - I designed content for clients meetings and promotional use.

Discovery of an unusual way of life in this self-sufficient NGO located in the desert, where permaculture and community living are practised. Tasks: - Drawing up and testing different action plans to help the inhabitants cope with periods of drought - Working on the design of tools using renewable energy - Writing marketing content to promote the NGO's work and educate the community about more sustainable lifestyles This experience was decisive in my choice of Master's degree, where I decided to go to Aalto University and study design and sustainable development.

Warwick Entrepreneurs is the largest entrepreneurial society at Warwick, connecting students with angel investors and CEOs. As a Marketing executive: - I built the Marketing Strategy of the annual summit. It welcomed more than 15 speakers including the CEOs of Ocado, a strategy and operations manager at Google, the founder of Good-Loop (Ford under 30) and the CEO of Oxfam UK. - I managed a team of creatives and led the design of promotional content for our main events. 🏆 KPIs: - I gained expertise around the Lean Start-up Methodology, which comprises minimal waste with maximum productivity. I believe that designing a company's workflow following this approach is valuable since it can reduce environmental costs. - My year of enrollment was marked by major milestones: the Summit welcomed the most attendees since its creation! The rebranding of WE helped us get Accenture to sponsor our society. - I visited Berlin’s most dynamic start-ups from Delivery services (DeliveryHero) to Venture Capitals (Project A Ventures, FoundersLane) and got the chance to discuss with the CEOs. - I particularly remember one workshop held by Faizan Patakar, a former worker at RollsRoyce. He helped me build a project from an idea and write an elevator speech. It made me realise how some of us have valuable ideas but are scared to share it with others and be proactive.