Chloé Lenormand
Consultante en Stratégie & Transformation
Salaire / Taux journalier
Lyon, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
6 ans d'expérience en conseil en stratégie et en pilotage de projets de transformation, principalement dans le Retail, la Grande Consommation et le secteur Food. Chez Kea & Partners puis en tant que freelance, j’ai accompagné des entreprises comme Hermès, Metro, Pernod Ricard ou Maisons du Monde sur des enjeux de transformation opérationnelle, déploiement de projets stratégiques, lean management et structuration d'organisation. Je cherche aujourd’hui une mission basée à Lyon ou en hybride.
Expérience de travail
Deployment Lead
Pernod Ricard
avr. 2023 - Présent
3 ans 7 mois
Paris, France
Consultante indépendante | Stratégie, Transformation, Opérations
Freelance
nov. 2022 - Présent
4 ans
Paris, France
Kea & Partners
oct. 2018 - oct. 2022
4 ans 1 mois
Région de Paris
Consultante senior
déc. 2021 - oct. 2022
11 mois
Région de Paris
Industry of expertise: Retail (B2B and B2C) and Consumer Goods: food, textile, luxury, decoration and furniture, cosmetics... Missions: - Definition of a sales performance plan for a textile retailer - Transformation of operations for a B2B food retailer - Définition and implementation of the transformation plan for an international B2B and B2C chocolate company (organisation, gouvernance, culture...) - Implementing operational excellence to maximise triple value for customers, employees and the economy
Consultante
oct. 2018 - déc. 2021
3 ans 3 mois
Région de Paris, France
Trade Marketing Intern - Junior Promo Analyst (Milka, Côte d'Or)
Mondelēz International
juil. 2017 - déc. 2017
6 mois
Malines, Belgique
Optimized the performance of our brands and retailers for the Confectionery category through the analysis of KPIs on 2017 promotions (panels and internal tools) Made recommendations (promotion execution, visual tools) integrated in the 2018 promo plan Performed and presented strategic analysis of market trends and competition results
Junior Marketing Analyst
Canal+
juil. 2016 - déc. 2016
6 mois
Région de Boulogne-Billancourt, France
-Elaborated ad hoc commercial offers, partnerships, tools and sales arguments for the advertising spaces of our channels, in collaboration with the commercial team -Created pitches and presentations for advertisers on our channels (Canal+, C8, CStar, CNews…), through the analysis of audience indicators -Competitive intellignece: analyzed and synthesized data on advertising investments (TV, cinema, digital)
Responsible for Corporate Relations
Star Trekk' ESCP-Europe
juin 2015 - juin 2016
1 an 1 mois
Région de Paris, France
Star Trekk' is a student association which organizes an eco-friendly trek every year, with a budget of 48,000€, for a hundred of students. Born in 2010, the association is made up of 25 to 30 students from ESCP Europe and promotes both sustainable development and self-surpassing through sports. -Found new sponsors for the 2017 edition of our Eco-Raid (Aptonia, Schneider Electric...) -Follow-up on partnerships (Ferrero, EY, Reckitt...) -Managed team of 28 people in the search for new sponsors
Assistant to the Marketing Project Manager
Schneider Electric
juin 2015 - juil. 2015
2 mois
Région de Grenoble, France
-Prepared the 2016 Retail Marketing Plan app -Wrote editorials focused on home renovation for the 2016 “GoReno” campaign -Made an internal e-learning video on a CRM tool (Camtasia studio)
Assistant to the Project Manager
SERVICEPLAN France
juil. 2013 - juil. 2013
1 mois
Région de Lyon, France
Serviceplan is the first independent communication group in Europe. -Assisting the production of leaflets for a wine festival -Proposing some improvements for the website of the agency
Assistant to the Associated Director
Market Vision
juil. 2012 - juil. 2012
1 mois
Région de Lyon, France
-Creating an inventory of the company's previous market studies -Helping for the preparation of qualitiative interviews
Formation
ESCP Business School
Master in Management
2014 - 2018
5 ans
Specialization : Go To Market (Strategic Marketing, Digital Marketing, Marketing of Innovations, Channel and Retail Management, Customer Value Management...)
Tecnológico de Monterrey
International Exchange Program
2018 - 2018
5 mois
Campus Ciudad de México
Sainte-Marie Lyon
Classes préparatoires aux grandes écoles (CPGE), ECE
2012 - 2014
3 ans
Lycée Chevreul
Baccalauréat série ES
2009 - 2012
4 ans
Résultat : Section Européenne Anglais, mention Très Bien
Licences et certifications
Change Management: ExperienceChange™
Délivré le : nov. 2023