Chloé Lepeu

– Selected member of Bulldozer, a network of top-tier marketing and growth leaders supporting high-potential startups and scale-ups.

– Embedded marketing leadership to help startups structure their marketing and growth functions, from '0 to 1' and from '1 to 10'. – Designed an ABM/ABX programme for a B2B SaaS, combining multi-intent scoring, engagement-based segmentation and targeted content activation to deliver sales-ready leads to commercial teams. – Also built and executed the go-to-market strategy for a platform for independent sales professionals, covering branding, messaging, thought leadership, community-led growth, Hubspot setup and nurturing flows. – Complemented by several marketing audits.

– Launched the brand across 29 countries, building the EU marketing function from scratch and reaching 15,000 users in one year. – The approach combined brand building, full-funnel demand generation and a rich content programme into a single coherent engine, closely aligned with sales targets to drive pipeline growth, managed with a lean team of 4 employees + freelancers + agencies. – Two funnels: self-serve (PLG) and sales-led.

– Digitalised the trade show's marketing, launched the marketplace and grew the platform to 400,000 users, reducing CAC by 12% and increasing conversions by 147% through paid media optimisation and a rebuilt automation cycle.

– Created a dedicated team for acquisition and retention with 2 project managers. – Acquisition: drafted the growth roadmap for Maison&Objet's digital platform, leveraging all AARRR frameworks. +154% vs. Year-2. – Proactive collaboration with Product and Tech teams to drive growth by optimizing CRO (Conversion Rate Optimization). +20% conversion rate.

– From the launch of Maison&Objet's digital platform, managed acquisition efforts: exceeded targets in the first year: from 0 to 40,000 members. – Created the first campaigns on Meta, Google Ads, LinkedIn, Pinterest, and RTG. – Daily optimization of ROI and management of the France and international budget. – Implemented Intercom and the marketing automation strategy.

– Devising, implementing and managing high-value Acquisition & Retention campaigns for multiple clients. – Drafting proposals and providing expertise for customer strategies based on Pll and non-PIl data. – Demonstrating strong analytical skills to measure campaign performance, and assess against goals (ROI and KPIs). – Working closely and understanding the dimensions and constraints of all departments (design, development, IT project management, data scientists...) – Managing one person.

– Developed a fully integrated recruitment campaign for UK graduates and created a set of KPIs to measure the ROI of the recommended communication channels, both on and offline.

– Assisted the Product Manager for product launches in the US and Canada, by analysing sales and coordinating the marketing plan with retail, wholesales, PR, visual merchandising, stocks and finance divisions.

– Implemented the digital strategy on an international level, managed the gamification project in close work with both the creative and web agencies, initiated Lancel's social media activity and monitored results.