Chloe Nicholls

- Executing global product marketing strategy; including positioning and messaging, GTM strategy, product launches and sales enablement training, creating customer-facing content (sales decks, ebooks, landing pages, case studies), including market and competitive research

- Executing positioning & messaging of Similarweb’s value proposition (Voice of the Customer) and unique differentiation in the market - Managing product launch and customer marketing campaigns globally, including: new feature & product launches, product education, re-engagement campaigns, upsell campaigns, pricing and product enablement - Collaborating with cross functional stakeholders (Product, Solutions, Marketing, Customer Growth, GTM) to deliver product strategy and customer marketing initiatives - Creating feedback loops for product feedback and measure the impact of product marketing activities on product ARR and product engagement

- Designed and executed integrated marketing campaigns across email marketing, content, events, and digital marketing. - Implemented a new lead generation strategy, resulting in the acquisition of 300+ marketing qualified leads. - Defined customer success and CRM processes, enhancing business development and lead nurturing efforts, expanded sales pipeline to 20+ corporate clients. - Monitored key marketing and sales metrics and provided weekly marketing reports to inform data-driven decision-making. Acquired by Hive Learning, the collaborative learning app, in October 2017.

Provided freelance PR, blogger outreach and social media content strategy for the launch of Touchpress ''Elmer's Photo Patchwork'' app for children, working with the marketing team and producer to generate coverage across national media, parents blogs, app review sites and social media. This included Tots100 UK outreach, social media influencers, promo code placements, competitions and paid reviews. The app was reviewed in The Guardian, Delic Kids, Apps Playground, Global Mouse Travels, The Bookseller, Story Snug, Children's Technology Review, Treading on Lego and Kiddy Charts. Overall the campaign generated over 150k+ coverage views and 600+ social shares across Facebook, Twitter, Linkedin, Pinterest & Google+

IDEALondon is a unique innovation centre that provides tailored support, strategic acceleration programmes and high-calibre mentors. Created by Cisco, DC Thomson and UCL, IDEAL is a breaking ground for start-ups looking to grow and commercialise their business. Working closely with the three partners, Cisco, DC Thomson and UCL, my role is to grow awareness of IDEALondon within Tech City, drive audience engagement via social media, events and newsletters, and manage the community of 15+ start-ups and entrepreneurs based at in the centre.

Responsible for content marketing strategy and creating valuable, relevant resources to be published via social media channels with the aim to improve conversion metrics and help build a community of entrepreneurs.

Managed Newspepper’s UK & Europe marketing operations, producing online video content for startups, brands and SMEs. I was responsible for the day-to-day running of the business from Account Management and client-facing briefs, to training staff and booking crew, plus invoicing, payroll and administrative tasks.

Launched B2B and B2C campaigns for media clients and secured coverage using a variety of PR tactics to generate national coverage and promote brand awareness via social media channels.L