Chloé Nieuwjaer

Bootcamp Data Analyse [Outils] Big Query DBT Zapier Looker Studio Power BI Spreadsheet [Langage de programmation] SQL Python [Skills] Utilisation des API Data Visualisation EDA [Projet] - User Story & backlog pour la MVP +features d'évolution - Récupération d'un dataset contenant les appels au CROSS - Compréhension du dataset & des données le composant (insights métiers) - Clean des données (suppression des valeurs nulles, sélection des plages de date ...) - Data visualisation (cartographie, distribution des données ...) - Slides de présentation (définition de la charte graphique, story telling ...) - Restitution devant public

[1] Audit sémantique 1.1 Sélection des mots-clés & catégorisation en tenant compte des insights métiers 1.2 Benchmark concurrentiel & Part De Marché SEO (visibilité, couverture) 1.3 Analyse concurrentielle (content gap, venn diagram, technos. & solutions en place) 1.4 Recommandations sur les templates de page (ajout des fonctionnalités de contributions SEO, ajout de CTA ..) 1.5 Analyse & optimisations des contenus (longueur, pertinence) [2] Audit technique 2.1 Sanity Check des sites 2.2 Analyse & optimisation du maillage interne (règles de configuration et/ou implémentation manuelle) 2.3 Analyse de l'exploration & de l'indexation des sites + plan d'action SEO 2.4 Documentation unique pour chaque équipe & CMS 2.5 Gestion des tickets & des projets avec les devs. [3] Migration, replatforming, refonte d'arborescence 3.1 Cadrage du projet avec les parties prenantes 3.2 Audit & analyse de l'existant, listing des pain points, points d'optimisations & de préservation 3.3 Commentaires & retours SEO sur les layouts des templates de pages 3.4 Optimisation SEO des arborescences (mindmap contenant KWD, Volume de recherche, Page Type, Action à réaliser) 3.5 Création des plans de redirections, recette des environnements de staging & Pré-prod + monitoring des MEP [4] Sujets Search & data 4.1 Analyse des tendances de recherche & de la saisonnalité d'un marché via les volumes de recherche historicisés 4.2 Création de Looker Studio à la demande suite à un Kick-Off pour définir le besoin avec les clients (reporting, opérationnel) 4.3 Formation SEO & montée en compétences des équipes 4.4 Création de contenus SEO dopés à l'IA 4.5 Analyse du SEO local & optimisations des stores locators [5] Gestion de projet SEO 5.1 Run SEO, accompagnement client & régie on-site 5.2 Création des roadmaps & des backlogs clients 5.3 GP netlinking 5.4 GP création & optim. de contenus 📩 La liste est loin d'être complète, n'hésitez pas à prendre contact afin de discuter de votre projet en détails.

[CDI] #Tools > SEMRush > Majestic > Google tools (search console, analytics, data studio) #Launch semantical audit to understand the semantic structure of a dedicated market > Find Keywords and queries which match with our client's brief > Find competitors to establish a benchmark > Analyze the semantic and the keywords to use to match with the client's needs. > Understand the good practices to follow and the main lever of ranking on the dedicated market #Work on the technical SEO > Report the web performances of websites > Launch technical audit to propose ameliorations (in terms of speed for instance)

[CDI] #Tools > SEMRush > Majestic > Google tools (search console, analytics, data studio) #Launch semantical audit to understand the semantic structure of a dedicated market > Find Keywords and queries which match with our client's brief > Find competitors to establish a benchmark > Analyze the semantic and the keywords to use to match with the client's needs. > Understand the good practices to follow and the main lever of ranking on the dedicated market #Work on the technical SEO > Report the web performances of websites > Launch technical audit to propose ameliorations (in terms of speed for instance)

[CDD] #Managed projects > Followed-up the performances > Coordinated the different teams and services (web agency, clients...) #Launched SEO Audits > Fand technical weaknesses on the site > Analysed the on-page content > Defined a persona > Proposed improvements for the website > Followed up the ranking on the SERPs

[CDI] #Launched SEO audits to generate a roadmap for improving the digital performances of the sites #Web redactions SEO friendly (products descriptions, site's page, articles, guest articles ....) #Searched of KW and watched the ranking's evolution on SERPs #Handled with marketing agencies #Optimized the YouTube Channel in terms of SEO (targeted KW, rewrote the descriptions and titles, net linking...) #Followed up the Backlinkings (internal and external) of the sites #Watched the competitors' activities (media, articles, backlinks, new products...)

[Freelance work] Main skills : > SEO > Growth hacking > Social Media > Content > Marketing > Project Management

[Student job] # Online Marketing Consultancy - Made audits of the digital performances (website and social media....) - Proposed the launch of new social media - Made Market research of the competitors to identify their strengths and have a better view of the market - Watched daily the media and the conversation to understand the trends on the market and the user intentions # Growth hacking - Reworked the wording on the internet site to improve the ranking of the site - Analysed the potential keywords - Tracked and reported the digital results

[Student job] - Installed the items according to expected profitability - Advised customers in the store - Took in charge and check the daily customer's orders - Took in charge the daily delivery - Checked the retailing stock and put all products in the store

[Internship] #Digital Analyst for Lavolta (initial brand of Dr. Armah Biomedica) - Reported the digital performances of the campaigns - Launched of new digital campaign - Prepared the brief and create the newsletter - Updated the prices on the Internet Site #Product Developer for Greenbutter (New Brand of Dr. Armah Biomedica) - Benchmark (competitors, prices, communication, design) - Defined the target - Estimated the ROI for launching new campaigns - Looked for insights about the market (media consumption, main trends ...) - Created the promotion strategy - Designed the Internet Site - Defined the social media use (open an account, optimize the descriptions, define the calendar...) - Estimated the costs of the launch of the product - Defined the PR campaign (ideas, support, costs) - Integrated and developed add-on on the internet Site (Chatbot, Pop Up window -..) - Defined the brand identity (design, ton ...)

[Internship] - Supported the different teams (campaign operators, publishers …) - Estimated CPM for the campaigns - Launched the campaigns

[Student job] - Installed the items according to the VM plans - Advised customers in the store - Took payments from customers - Checked the retailing stock and put all products in the store

[Student job] - Installed the items according to the VM plans - Advised customers in the store - Took payments from customers - Checked the retailing stock and put all products in the store

[Freelance work] - Prospected the enterprises in order to establish contacts or to sell services and products - Reported the performances according to a planning which was previously defined by the client

[Student job] -Presented the whole products to the customers and organized demonstrative showes -Presented the current sales to the customers -Reported the sales to the company

[Student job] -Lend the flyers to the students in the different campus -Recruited students in order to make them participate at a recruiting event in Paris -Put posters in the campus in order to communicate to all students

[Internship] Assist different media and account manager in their task # PayPal - Reported the daily performances on the different digital campaigns - Summarized the performances and sent results to the manager and customers # Aeroport de Paris - Contacted with the different ad supports in order to get propositions for the campaigns - Prepared the media planning - Created the power point presentation for the customers #EDF - Watched the media and social media activities in order to have a view on the competitors - Proposed media actions according to the customers brief # Lacoste - Coordinated the international teams according to the French customers requests - Followed up the campaign in the different countries (Argentina, Germany, China, South Korea, Italy, Portugal, UK, UAE) - Prepared all the document for the strategy (power point, summary …) # Other accounts (Marchon, Atos, Atout France) - Reported the different campaigns (digital and undigital) - Contacted the different ad companies (survey, regie …) - Prepared documents in order to summarize the campaign

[Student job] -Watched the media news in order to prepare the articles -Prepare dthe programation for the week -Managed the sales team -Prospected companies in order to propose our ad solution -Managed the whole team -Launched a new digital strategy in order to generate traffic and engagement on the different social networks -Reported the digital performances -Reported the financial activities

[Internship] -Watched the media actuality in the transportations field -Wrote daily articles about transportation -Took part to the redactions conferences -Took part to the press´ conferences