Chloé Ressy
Consultant marketing & Responsable événementiel
Salaire / Taux journalier
Marseille, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Consultante marketing avec 10 ans d'expertise dans l'industrie du divertissement chez Warner Bros, Asmodee et Groupon. Spécialiste en stratégie de marque, activation événementielle et marketing d'influence avec des succès reconnus (Licensing International Awards). Propose une approche créative pour développer des marques iconiques à travers le storytelling, les partenariats stratégiques et l'engagement communautaire.
Expérience de travail
Consultant marketing
PalomanoFreelance
nov. 2024 - mars 2025
5 mois
Paris, France
Mise en place de la stratégie marketing d'ouverture des premiers parcs franchisés: - rédaction du manuel de communication pour les franchisés - développement des campagnes media pour chaque ouverture en owned, earned et paid - automatisation marketing
Event Logistic Manager
LA MOSS AGENCYFreelance
mai 2024 - oct. 2024
6 mois
Marseille, France
Venue management for Major film studios and cast to local and international film festivals: • FURIOSA by Georges Miller, selected “Out of Competition” at the Cannes Film Festival • NEXT ON NETFLIX presentation at Annecy International Animation Film Festival • BEETLEJUICE BEETLEJUICE by Tim Burton, selected “Out of Competition” at Venice International Film Festival • JOKER: FOLIE A DEUX by Todd Phillips at Venice International Film Festival
Consultant marketing
Piece & LoveFreelance
mai 2024 - juil. 2024
3 mois
Marseille, France
2024 marketing strategy and priority actions: content strategy, partnership and influence https://pieceandlove.fr/
Global Brand Manager
Asmodee Group
août 2022 - mai 2024
1 an 10 mois
Paris et Marseille · Hybrid
In charge of the implementation of marketing strategies and ventures across EMEA and NA in support of studios. I apply brand expertise, market and audience understanding to marketing strategies and propositions to create commercially successful activations around the world: - Development and execution of global marketing strategies plans for key new releases - Implementation of global marketing initiatives on main flagship games (brand activation, fresh content, PR, influence, presence on boardgame events) - Lead cross-studio / cross-brand marketing campaigns (Owned & Paid media) Flagship brands : Spot it/Dobble, Ticket to Ride, Catan, Dixit, 7 wonders, Time's Up … Key new releases: Dixit Disney, LEGO games, Harry Potter Stupefix, TTR Legacy...
Warner Bros. Entertainment
avr. 2016 - août 2022
6 ans 5 mois
Paris, France
Franchise Marketing Manager I Harry Potter & Fantastic Beasts
mars 2020 - août 2022
2 ans 6 mois
Paris, France
French voice and chief coordinator of Harry Potter & Fantastic Beasts Franchises Strategies : - Identification of growth opportunities in brand awareness and business revenue - Define and execute the French franchise strategy in line with global DNA - Own all brand activations across fan events, partnerships, content, PR & influence - Lead online and offline marketing campaigns - Monitor franchise budget, KPIs and learnings - Manage 2 trainees, external PR and media agencies and a cross-divisional team of 6 franchise ambassadors Licensing International Awards France: 2020 > Best Entertainment Brand of the year: Harry Potter 2021 > Best Brand and Retail Activation of the year: Back to Hogwarts event
Shadow Executive Board Member
févr. 2019 - mai 2020
1 an 4 mois
High-Potential Program providing intense, targeted training: - Propose new business initiatives to the Management Committee - Tackle cross-divisional problematics
Senior Trade marketing & Partnership manager
avr. 2016 - mars 2020
4 ans
Handle various missions dealing with new releases and catalog promotion through marketing partnerships with retailers and digital platforms for France & Benelux: - Development of premium partnerships on key new releases - Management of brand-specific media plans (digital and press campaigns, on-store campaign) - Design of catalog promotional plans for each retailer / digital platform - Post-mortem, analyses and recommandations according to each annual agreement 2016 to 2018 > Mass market & local digital clients: Carrefour, Auchan, MY TF1, CANAL VOD, France TV 2019 to 2020 > E-commerce & global digital clients: Amazon, Itunes, Sony, Microsoft
Key Account Manager Tickets
Groupon
févr. 2015 - juil. 2016
1 an 6 mois
Région de Paris, France
Business development of three ticketing categories (cinema, theaters, live events) : - Acquisition of new clients (about 5 per month) - Building LT relationships with major existing clients - Closing and follow up (contract negociation, deal planification, sales report)
Assistant Marketing Partnership & Business development
Warner Bros. Entertainment Group of Companies
août 2012 - juil. 2013
1 an
THEATRICAL AND HE PARTNERSHIP: Market research, development of innovative concepts, operational follow-up, competitor monitoring BUSINESS DEVELOPMENT: Pitching and selling of licensing partnerships, co-financing of media campaigns, creation and launch of the first e-commerce platform on Warnerbros.fr.
Formation
LiveMentor
SEO / SEA
2023 - 2024
4 mois
Switch Collective
2018 - 2018
2 mois
Universidad de Los Andes
Master's degree
2014 - 2014
2 mois
Ecole supérieure de Commerce de Toulouse
Marketing & Cultural Management
2011 - 2014
3 ans 2 mois
Université Jean Moulin (Lyon III)
Administration degree
2010 - 2011
1 an 2 mois
Join Lion
Growth Hacking
2022 - 1900