Chris Lievens

Mission via EOLIS • Managed cross-brand SEO strategy, ensuring alignment and execution across BNP Paribas. • Pioneered the adoption of Generative Engine Optimization (GEO) to adapt to evolving search trends. • Optimized digital marketing funnels and performance campaigns at Hello bank! to drive business growth.

Digital Growth Architects | Scaling brands through data-driven strategies and high-impact growth marketing.

surf4trends.be is an online leader in retro-inspired electronics to enrich your lifestyle other subject websites like lava-lamp.be

"Delivered high-level digital expertise for premium brands across the Automotive, Finance, Retail, and Industrial sectors. Specialized in bridging the gap between business strategy, IT, and customer experience to drive measurable ROI." Key Achievements: Audi (E-commerce & Campaign Manager): Orchestrated the digital strategy for Audi Approved :plus, resulting in a 5x increase in conversions. Led website redesigns, SEO, and multi-channel activations (SEA, CRM, Social) with full ROI monitoring. Cofidis & SWIFT (Strategic Analyst): Defined end-to-end B2B/B2C lead management strategies. Managed the RFP process for DMP solutions and developed roadmaps to align inbound and outbound marketing. Torfs (E-commerce Project Manager): Optimized the customer journey by integrating CRM with e-commerce and developed advanced performance dashboards for marketing attribution. Gates Europe (Digital Strategist): Applied Design Thinking and user research to build a new web/mobile ecosystem, improving the digital experience for professional installers.

• Led multiple Marketing Automation and online lead generation projects for renowned clients like PSA Group, Luminus, Era, and Unilever. • Developed data-driven marketing strategies to enhance customer engagement and conversion rates. • Collaborated with cross-functional teams to ensure project alignment with client objectives and market trends.

• Led projects for high-profile clients such as Ecopharma, Dela, Brantano, Bijenkorf, DVV (Belfius), Samsung, focusing on tailored Marketing Automation Solutions. • Collaborated with teams to implement effective strategies that improved client satisfaction and retention. • Gained expertise in Marketing Automation tools and online lead generation techniques stimulating growth

Mission via ENQIO • Managed the Customer Upsell Project at Orange Telecom (mobile subscribers), focusing on enhancing customer database value. • Conducted in-depth analysis to drive direct marketing campaigns aimed at sales conversion. • Collaborated with cross-functional teams to ensure alignment and execution of project goals.

• Director General Spain (Interim) Provided strategic leadership and operational oversight for the Spanish branch. Led critical change management initiatives and executive recruitment to stabilize and grow the region. • Agency Director Netherlands (Interim) Directed the Amsterdam-based operations with a focus on project delivery excellence and business development. Managed organizational restructuring to align with broader group objectives. • Sales & Marketing Director (Brussels) Developed and executed the commercial strategy for the Belgian market. Scalable growth achieved through integrated marketing management and high-level business development.

• Spearheaded the integration of the sales departments from Esprit Telecom and Intouch Telecom, enhancing operational efficiency. • Coached and trained 16 sales representatives through regional sales managers, fostering a high-performance culture. • Managed a telemarketing department of 8 telesales, driving effective outreach strategies for IP and voice products in Belgium.