Chris Lievens

– Freelance consulting: Digital Growth Architects | Scaling brands through data-driven strategies and high-impact growth marketing. – Short-term rental activity -Aparthotel Château La Fontaine, Mons – E-commerce activity (surf4trends.be): established in 2013 a successful small business from the ground up, leading to a loyal customer base and consistent revenue growth (Avg +30% yearly growth with EBITDA of 15%). Divested the business in 2021 to pivot focus towards digital consultancy, following a strategic evaluation of shifting market margins.

– Mission via EOLIS – Managed cross-brand SEO strategy, ensuring alignment and execution across BNP Paribas. – Pioneered the adoption of Generative Engine Optimization (GEO) to adapt to evolving search trends. – Optimized digital marketing funnels and performance campaigns (SEO, SEA, Display, Social) at Hellobank! to drive business growth.

– Delivered high-level digital expertise for premium brands across the Automotive, Finance, Retail, and Industrial sectors. Specialized in bridging the gap between business strategy, IT and customer experience to drive measurable ROI. Key Achievements: – Audi (E-commerce & Campaign Manager): Orchestrated the 360° digital strategy for Audi Approved :plus, resulting in a 5x increase in conversions. Led website redesigns, SEO, and multi-channel activations (SEA, CRM, Social) with full ROI monitoring. – Cofidis & SWIFT (Strategic Analyst): Defined end-to-end B2B/B2C lead management strategies. Managed the RFP process for DMP solutions and developed roadmaps to align inbound and outbound marketing. – Torfs (E-commerce Project Manager): Optimized the customer journey by integrating CRM with e-commerce and developed advanced performance dashboards for marketing attribution. – Gates Europe (Digital Strategist): Applied Design Thinking and user research to build a new web/mobile ecosystem, improving the digital experience for professional installers.

– Mission via Havas helia – Member of the strategic team of PSA for the domain of CRM. – Definition of CRM campaigns to improve marketing lead creation (inbound and outbound marketing). – Personalized marketing to improve customer engagement based on email, online interactions (website) and online remarketing.

– Mission via Havas helia – Full onboarding of one to one marketing based on Teradata implementation for 15 brands. Management of segmented content creation in collaboration with brand mangers (Unilever), agencies and campaign mangers (Havas helia UK). – Management of all deliveries to execute efficiently the campaign calendar of all brands. – Performance reporting, benchmarking between brands and business recommendations (type of content, channel and timing).

– Led projects for high-profile clients such as Ecopharma, Dela, Brantano, Bijenkorf, DVV (Belfius), Samsung, focusing on tailored Marketing Automation Solutions. – Collaborated with teams to implement effective strategies that improved client satisfaction and retention. – Gained expertise in Marketing Automation tools and online lead generation techniques stimulating growth.

– Mission via ENQIO – Managed the Customer Upsell Project at Orange Telecom (mobile subscribers), focusing on enhancing customer database value. – Conducted in-depth analysis to drive direct marketing campaigns aimed at sales conversion. – Collaborated with cross-functional teams to ensure alignment and execution of project goals.

– Developed and executed the commercial strategy for the Belgian market. Scalable growth achieved through integrated marketing management and high-level business development.

– Business Development in the Next Generation Service Provider Market for Nortel Neworks product portfolio.

– Spearheaded the integration of the sales departments from Esprit Telecom and Intouch Telecom, enhancing operational efficiency. – Coached and trained 16 sales representatives through regional sales managers, fostering a high-performance culture. – Managed a telemarketing department of 8 telesales, driving effective outreach strategies for IP and voice products in Belgium.