Christian Loiseau

Sustainability Consultant | Aviation & Energy

Salaire / Taux journalier

Annecy, France

Freelance, ouvert au CDI

Expertises

Business DevelopmentStratégie & Consulting

Langues

AnglaisFrançais

À propos

Introduction

Tech-driven executive with 25+ years in aviation, travel, and digital transformation. Led startup exits, managed €M+ operations, and specialized in sustainable aviation solutions including hydrogen integration and SAF adoption. Delivering strategic growth through data-driven marketing, business development, and decarbonization roadmaps for aviation and mobility sectors.

Liens

Expérience de travail

Member

Call Aviation to ActionFreelance

mai 2025 - Présent

1 an 6 mois

Contributing to a global movement of aviation professionals advocating for a courageous, science-aligned transformation of our industry. Supporting efforts to set absolute emission reduction targets, promote responsible regulation, accelerate realistic innovation, and champion fair demand management—ensuring aviation operates within planetary boundaries.

Company Owner | Consultant

GLOBAL MANAGEMENTFreelance

avr. 2017 - Présent

9 ans 7 mois

Genève, Suisse

Areas of Focus: I supports aviation and tourism stakeholders in their transition towards a more sustainable energy mix, with a specific focus on integrating hydrogen as an energy vector and promoting the adoption of sustainable aviation fuels (SAF), from both first and second-generation sources. My role includes strategic advisory, and decarbonization strategy roadmap design, and building partnerships around clean tech innovation and circular energy models. Marketing Excellence: We harness the power of data-driven marketing strategies to propel your brand to new heights, ensuring your message reaches the right audience at the right time. Sales Growth Strategies: Our team of experts develops tailored sales strategies that enhance revenue generation and customer acquisition, ensuring sustainable business growth. Digital Transformation: We lead the way in digital transformation, leveraging the latest technologies and trends to propel your business forward in the digital age. Vertical Expertise: Our industry vertical focus is primarily on Tourism, Aviation, and Mobility. We understand the unique challenges and opportunities within these sectors and tailor our services to meet the specific needs of businesses operating in these industries.

Co-Founder | CEO

JET AND MORE

sept. 2018 - oct. 2024

6 ans 2 mois

Paris Area, France

Playing a multifaceted CEO's role in steering the company and its innovated flight charter on-demand booking platform toward success, requiring a combination of leadership, strategic thinking, financial acumen, and operational excellence. Building and leading team. Managing the company's finances, budgeting, Overseeing the development and improvement of the company's products or services. Ensuring the product meets customer needs and stays competitive. Creating and executing effective sales and marketing strategies to acquire and retain customers. Identifying growth opportunities, partnerships, and collaborations. Building and maintaining strong relationships with customers and partners Navigating legal and regulatory requirements relevant to the industry. Innovation and Adaptation. Staying informed about industry trends and technological advancements. Innovating and adapting the company's strategies as needed. Reporting and Accountability Networking and Brand Building. Building a strong professional network within the industry and startup ecosystem. Investor Relations, Scaling and Growth. Developing a roadmap for scaling the business and entering new markets.

Marketing and Business Development Director

GOODWILL | GOODTRAVEL

avr. 2017 - déc. 2023

6 ans 9 mois

Geneva Area, Switzerland

Managing Director

Amjet Executive Services SA

janv. 2015 - mars 2017

2 ans 3 mois

Geneva Area, Switzerland

European Business Aviation Operator based in Athens and Geneva Amjet Executive operates aircraft types: Falcon 50, Falcon 2000, Falcon 900, Falcon 7x, Falcon 8X, A 319 CJ (full Business) and MD83 (VVIP) Team Management | On-demand Charter Sales | Aircraft sales & Acquisition | Aircraft Management | Maintenance | Revenue Management I was responsible for managing two distinct business units: operations oversight from Athens (as AOC holder) and charter sales development from Geneva, including direct aircraft owner relations. My role spanned both strategic leadership and day-to-day management—leading teams, driving charter-on-demand sales, and ensuring operational excellence in coordination with technical and compliance departments. I played a key part in strengthening Amjet’s presence in the European business aviation market, delivering tailored services to a high-net-worth international clientele.

Director Marketing Communications

Amjet Executive SA

mai 2011 - déc. 2014

3 ans 8 mois

Genève, Suisse

European Business Aviation Operator based in Athens and Geneva Amjet Executive operates aircraft types: Falcon 50, Falcon 2000, Falcon 900, Falcon 7x, Falcon 8X, A 319 CJ (full Business) and MD83 (VVIP) Team Management | On-demand Charter Sales | Aircraft sales & Acquisition | Aircraft Management | Maintenance | Revenue Management In the first phase of my experience with Amjet Executive, I focused on positioning the brand and boosting the company’s visibility across Europe and the Middle East. I designed and led a comprehensive strategic and operational marketing plan, combining offline initiatives (events, PR, partnerships) with targeted digital campaigns (SEO, paid advertising, visual assets). This branding effort significantly increased Amjet’s awareness among brokers, institutional partners, and potential aircraft owners. I also initiated and developed strategic partnerships to strengthen Amjet’s footprint within a highly competitive private aviation landscape.

Head of Digital Sales & Marketing

Madame Vacances

janv. 2008 - déc. 2010

3 ans

73000 Chambéry, France

Holiday apartments, villas and hotels rentals New brand launch focussed for end-users sales | www.madamevacances.com SEO, SEM (affiliate programs, white labels, sponsored links), SMO E-Mailing (lead acquisition & retention campaigns, deliverability optimisation, ...) Digital Marketing strategy Social Media and Marketing campaigns Retail Sales network Business Development Management

Marketing Consultant

Experiences Sarl

janv. 2007 - déc. 2007

1 an

Internet Project management: needs evaluation, web infrastructure, ergonomics, branding Online Marketing: SEO, SEA Market analysis Management: business plan and Marketing strategy

Business Development Manager | Project Manager

Atalante SA

janv. 2005 - déc. 2006

2 ans

Trekking and Adventure Tour Operator “Corporate Sales” department launch (market survey, sales representation, benchmark, product management) Online marketing coordinator (SEO, SEM) Catalogues and brochures Sales force Management: 2 persons

Sales and Marketing Manager

AN Rafting - Aventure Nature

janv. 1999 - déc. 2004

6 ans

Adventure holidays (white water rafting, canyoning, skiing, trekking, climbing, mountain biking, ...) Internet : web site launching and promotion (Webmastering, SEO and SEM) Off and Online Marketing & Sales management: pricing, product management, sales, brochures and catalogues, business development management. Management


Formation

University of Montpellier

Master II

2003 - 2006

4 ans

ESBC - Ensemble Scolaire Bourges-Centre

Two-year Technical Degree in International Business (BTS – French Higher Education Diploma)

1993 - 1995

3 ans

CREPS Bourgogne Franche-Comté

Certified Sports Educator – Kayaking, Rafting (Brevet d’État, France)

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