Christian Rousseaux
Senior Digital & E-commerce Consultant
Salaire / Taux journalier
Lille, France
Freelance, ouvert au CDI
Peut venir sur site
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À propos
Introduction
Senior E-commerce Consultant with 12+ years of experience driving digital growth across major retail brands. Consistently delivered impressive results including 35% revenue growth at KILOUTOU and 45% increase at Leroy Merlin through strategic customer journey optimization, e-merchandising, and omnichannel integration. Combining analytical expertise with team leadership to transform digital commerce operations and maximize business performance.
Expérience de travail
Digital Ecommerce Manager France
Groupe KILOUTOU
déc. 2023 - Présent
2 ans 11 mois
Villeneuve-d'Ascq, France
E-commerce expert and a true driver of growth, I manage the e-commerce backlog and lead strategic projects focused on optimizing customer journeys, e-merchandising, search, and relational emailing. My role goes beyond strategy: it’s a highly business-oriented position where operations are essential. Through in-depth audits and agile project management, I contributed to a +35% revenue growth in 2024 by streamlining the customer experience and maximizing site performance.
Digital Strategy Manager
WINAMAXFreelance
oct. 2022 - oct. 2023
1 an 1 mois
69340 Francheville, France
End-to-end digital project management for a client exclusively using the Telegram channel to engage their community and drive subscriptions: requirements definition, budget and goal management. Created a platform, integrated a CRM, and implemented omnichannel journeys. Coordinated with technical teams to deliver the project on time and achieve the expected results.
Digital Market Manager
Leroy Merlin
janv. 2022 - oct. 2022
10 mois
In an agile environment, I optimized the product offering for the season launch, ensuring key items were ready with high-quality photos, detailed descriptions, and competitive prices. Efficient stock management enabled in-store pickup in 2 hours and next-day delivery. I led projects for motorized, garden, and furniture segments, deploying Sponsored Products and SEA campaigns with brands to maximize omnichannel performance, achieving +45% revenue increase vs. LY.
E-commerce Manager
Nocibé / Douglas
mai 2021 - janv. 2022
9 mois
Villeneuve-d'Ascq, France
- Definition and setting of the omni-channel animation plan on Nocibe.fr. - Participation in the development projects of the e-commerce site and the application. - Reporting, activity analysis on ContentSquare and Google Analytics. - Exchange with brands for their trade marketing. - Management of 4 people. Contracted mission via ESN Atecna Lille.
Digital Market Manager
Leroy Merlin
sept. 2020 - mai 2021
9 mois
Villeneuve-d'Ascq, France
Results: - First setting of the marketplace on the LeroyMerlin.fr website - Implementation of the first national co operation on the shelf - joint tooling between LM.fr and all brick and mortar shops. - Keep on increasing in turnover of +100% vs N-1 since April 2020 Contracted mission via ESN Atecna Lille.
La Redoute
sept. 2017 - mai 2020
2 ans 9 mois
59100 Roubaix, France
Digital Analyst
juin 2019 - mai 2020
1 an
59100 Roubaix, France
Monitoring of the audience and the different acquisition campaigns - Adobe Analytics support - Cooperation with the French and European teams - Performance of traffic, merchandising and conversion for the sales teams - Analysis and recommendations on market trends: Clothing / Home Project: Creation of dashboards for top management and sales teams (FR + EU): - Adobe Analytics support: transfer of all Excel reports - Same dashboards for all branches - Sharing and pulication on Airtable - Some examples: Hourly activity monitoring, Trends for the last 30 days, conversion and sales performance monitoring (private sales particulary). Ongoing revision and optimisation of the tagging plan. Tools used : Confluence, Airtable, Adobe Analytics, Excel, Power BI...
E-Store Manager
sept. 2017 - juil. 2019
1 an 11 mois
59100 Roubaix, France
Development of the sales strategy and animation of the Women category on the LaRedoute.fr. Optimisation of the product conversion and performance (€/visit). Responsibilities : - Coordination and implementation of various sales events: flash sales, launch of new collections, cross-functional operations (sales, Black Friday, etc.) - E-merchandising monitoring via the Mazeberry Merchandising tool. - Monitoring, reporting and analysis of sales and actions implemented. - Using Adobe Analytics Login - Omniture & Tableau. - Development of the attractiveness and visibility of the Women universe. - Recommendations for e-mailing and display - SEO / SEA optimisations. - Quality control of the publication. Team management (4 people) : e-merchandising managers and e-merchandiser. Projects management : - Websites transfer (Castaluna / Anne Weyburn) : we stopped the specific website and brought the audience on La Redoute.fr - Launch of new brands, new collection. - Benchmark and competitive monitoring of the sector.
InterDrinks SAS - Saveur-Biere.com
mai 2010 - oct. 2017
7 ans 6 mois
Lille, France
E-commerce Manager
sept. 2014 - oct. 2017
3 ans 2 mois
Lille, France
Understanding and developing the homebrewing market in Europe : Turnover increased by + 151% between 2015 and 2016! International purchasing. - Purchasing, sourcing and negotiating suppliers: Germany, Belgium, Italy, UK, USA with the import of a range of brewing products exclusive to Europe. - Respect of the total margin requested. E-commerce: - Setting of the B2C sales strategy and development of turnover. - Management of the online product catalogue and the B2B and B2C customer portfolio, development of partnerships. - Traffic management (SEM optimisation, content creation, Google Analytics, Facebook Ads). - Expand of the category via new merchant channels: Hopt.it, Hopt.nl, Saveur-Biere.com/be/ CRM management: - Resolve an average of daily 30 to 50 requests via the CRM tools. - Setting customer loyalty: CRM (Zendesk), targeted e-mailing, retargeting, advice, creation of tutorial videos. Projects management: - Redesign and integration of a shop within the shop of the Brewing category on Saveur-Bière.com. - Import of an exclusive range of brewing products in Europe (Northern Brewers, leader in homebrewing in the USA) Team Management : 4 to 10 people according to the activity.
Sales & E-Commerce Manager
avr. 2012 - oct. 2014
2 ans 7 mois
59100 Roubaix, France
Identification d'une piste de développement pour l'activité : le marché du brassage amateur en France. Résultats : progression du CA de + 30 % entre 2014 et 2015 ! Récompense avec le Lauréat 2014 du Digital E-commerce Stars, catégorie Alimentation. Gestion de projets : • Refonte totale du site Bières du Monde et transfert sous Prestashop, site natif Oxatis. Suivi, tests, développement de nouveaux outils des gestions. • Création en interne de nouveaux produits pour créer et répondre aux besoins clients du marché : Beer Kit entre autre. E-commerce : • Redéfinition de la nouvelle stratégie commerciale du site marchand vers les clients B2C. • Gestion du catalogue des produits en ligne et du portefeuille clients B2B et B2C. • Traffic manager (optimisation SEO, création de contenus et articles. Utilisation de Google Analytics. Achats : • Achats en Europe : France et Allemagne essentiellement. • Sourcing de nouveaux fournisseurs : achats, négociation en Europe (Allemagne, Belgique, Italie, UK, République Tchèque...) pour améliorer notre marge nette.
E-commerce assistant
sept. 2010 - oct. 2012
2 ans 2 mois
59100 Roubaix, France
2 year internship as a Junior Category Manager. - Management of the online product catalogue, marketing calendar, communication, banners... - International purchasing, negotiation - Traffic management (SEO optimization, content creation, Google Analytics) - Customer e-mailings - Setting of websites: Tour Saveur Bière, Monsieur Bière https://www.monsieur-biere.com/ Introduction to the management of the Bières du Monde (https://www.bieresdumonde.fr) : meetings with the various actors of the website.
Internship Web Project Manager
mai 2010 - oct. 2010
6 mois
59100 Roubaix, France
During 4 months, I made a web marketing internship and worked on the commercial offer on the B2B activity of Saveur Bière. For the B2C website : I created contents, product sheets and articles for the Saveur Bière websites and blogs : https://saveur-biere-network.com/
Cashier
Castorama / Kingfisher
janv. 2007 - janv. 2010
3 ans 1 mois
Hellemmes, France
Weekend and holiday student contract. My missions included of welcoming customers, managing a cash float and developing customer loyalty during their checkout.
Formation
University of Lille 1 Sciences and Technology
Master e-commerce en alternance
2010 - 2012
2 ans 1 mois
University of Lille 1 Sciences and Technology
Bachelor's degree
2007 - 2010
3 ans 1 mois