Christina Tzouras

Product design lead & strategist designing end-to-end human-centered enterprise digital experiences across B2B2C SaaS ecosystems, by aligning business objectives with AI/ML capabilities. * Lead C-level strategic discussions, negotiate program scope, priorities, facilitate Design Thinking workshops, manage/mentor design teams * Drive the customer experience strategy and design with the adoption of outcome-based ways of working by helping clients define and measure UX key performance indicators (KPIs), objectives and key results (OKRs), and other critical metrics

Led the UX strategy and end-to-end UX design process for multiple internal business-critical tools, while providing Product Design support to multiple Squad Teams in R&D, Trade Controls & Transportation. * Crafted the UX strategy, conducted user research, service design and designed R&D’s Global Material & Trade Shipping Solution with AI/ML to optimize material classification and supply chain processes with a new business framework to standardize global operations; mitigate compliance risks and streamline the export/import supply chain, resulting in 75% and reducing operational risk by 50%, while defining the MVP, OKRs and UX KPIs to measure efficiency, compliance reduction, and adoption. * Designed J&J's Global Executive Portfolio Management Solution with AI/ML for real-time analytics, insights, empowering the Leadership Team’s strategic decision-making, driving a 75% increase in operational efficiency. * Designed a next-gen Trade Controls Risk Intelligence platform for global compliance teams, with predictive AI/ML risk forecasting and live data visualization, achieving 90% adoption by compliance teams.

Managed UX/UI teams delivering B2B enterprise SaaS solutions for leading pharma clients, focusing on data-driven CRM and field operations platforms. Established and monitored OKRs and UX KPIs to track operational efficiency, compliance reduction, and adoption goals. * GlaxoSmithKline "Global Portfolio Diagnostics" solution to transform omni channel measurement, where KPIs have common definitions to measure impact of omni channel investments. The solution integrated AI/ML data from various touch points, provided a unified view, and enabled data-driven decision-making, ultimately improving marketing effectiveness and ROI, resulting in a adoption to 78%. * Integrated Evidence Strategy Planning (IESP): A Global SaaS solution for evidence planning to accelerate clinical scientific research by addressing inefficiencies with AI/ML to streamline and operationalize evidence planning, with aa standardize business framework, achieving 83% increase in efficiency. * Pfizer's "Field Insights": An iOS app for Pfizer's sales reps with AI/ML, enhancing HCP targeting and sales effectiveness by providing data-driven recommendations and real-time adjustments to enhances decision-making, improves customer interactions, and boosts sales performance, resulting in 85% adoption.

Directed UX strategy and delivered B2B client-facing enterprise solutions while managing and mentoring UX/UI designers. Established OKRs and UX KPIs to measure adoption, engagement, and time-to-market improvements. * Led redesign of MoodysAnalytics.com web and mobile strategy with AI/ML and Sitecore (CRM) integration, and new design system, to meet global marketing teams business needs, driving 216% user adoption. * Led the re-designed and delivered the MVP of Moody’s CreditView EAI Platform with ML/AI workflows, with OKRs and UX KPIs to measure adoption, engagement, and time-to-market improvements, driving 246% adoption growth.

Led the full end -to-end redesign of Morgan Stanley’s Global Employee Portal, Directory and Portfolio Management, transforming it into a self-service portal with compliance and collaboration capabilities with AI/ML integration and a new scalable design system. * The solution improved usability, reduced risk, and ensured policy compliance, achieving 73% adoption. * Defined MVP releases and facilitated design sprints with compliance and operations teams to streamline workflows.

Led the end-to-end product design for GS’s enterprise B2B2C SaaS solutions. * IBD's Portfolio Management iOS Solution: Led the UX strategy and design for a mobile iOS solution aimed at improving real time deal tracking for equity deals and client portfolio management for GS issuers and bankers, resulting in a 100% adoption. • Global Event Management System: Designed a comprehensive event management system for GS, enhancing the coordination and execution of internal and external events. Delivered an intuitive, scalable system that improved event scheduling, tracking, and reporting, resulting in 75% improved operational efficiency. • Equity Sales CRM Solution: Led the strategy, research, and design of Equity Sales CRM solution with ML predictive targeting and customer insights, improving efficiency in sales workflows by 73%.

Led the redesign of The Economist web and mobile presence; shaped the brand’s digital identity, designed high-engagement data journalism & interactive experience while managing a UX team, resulting in a 65% usage increase. 
 Facilitated communication with editorial and business stakeholders in London and New York while establishing a new "Design System" while streamlining taxonomy, architecture and visual design to improve the digital brand identity and overall user experience.