Christine ROCA

Comprendre la stratégie d'une PME Structurer un marketing performant Optimiser les processus métiers Intégrer l'IA de manière pragmatique pour générer un retour sur investissement

Structuration de la stratégie marketing et digitale d’un réseau national d’écoles. Déploiement d’une stratégie d’acquisition multi-canal, refonte de l’écosystème digital, accompagnement des directeurs de campus à l’appropriation des outils et contenus. Appui à la direction générale dans la conduite du changement (nouveaux outils, culture de réseau, communication interne, montée en compétences).

Marketing strategy to support business development Digital communication strategy supporting brand awareness and development Social media management Marketing for the franchise network Sector-specific prospecting campaigns Inbound marketing campaigns Launch and development of the Booster IT brand Strategic management of Booster Academy and Booster IT websites Marketing of the offer / pedagogical cohesion Reflection on the integration of AI in Booster Academy skill levels Data management and optimization Team management

Design and support in the implementation of the partner strategy Supervision and optimization of editorial and digital communication (quarterly magazine) Design and supervision of the digital marketing strategy (content strategy, web, blog, emailings, social networks, inbound marketing...) Design and management of budgets Management of the event strategy (Summer Universities, Trade Shows...) Management of the acceleration program for innovative startups in the profession: INNEST Marketing strategy and operational follow-up of Sup'Expertise (school of the profession) Management of a team of 11 people (internalized communication agency)

• Regulated professions and SMEs consulting in their digital transition (diagnosis of all functions, strategy and shared vision, change management) • Design and implementation of operational missions in marketing, digital communication and customer relationship • Studies, market analysis, writing, modelling • Design of the marketing change management program, digital communication, business development and customer relation around US Quick-books software (Intuit)

• Creation, negotiation, deployment, management and monitoring of the partnership strategy for 28 countries in the EMEA zone (AFKLM, Accor, Sixt, SFR, Lufthansa, Etihad Airways ...) • Integration and optimisation of partnerships in the customer experience • Training of local sales teams in transversal management • Operational marketing & launch communication

• Annual marketing strategies & digital communication plan for 18 Southern European markets (advanced CRM, launch, paid search campaigns, KPI tracking ...) • Budget Monitoring and Billing Reconciliation / Country • Management of local multicultural and remote marketing teams

• Packaging of the US software contract management tool for the European market (marketing strategy, communication and business development)

• Definition and management of an operational marketing strategy as well as an internal and external communication

Sales support and marketing