Christophe CHERON

Co-founded and led a high-end design studio and contemporary furniture showroom, overseeing digital marketing, operations, and financial performance. 🔹 Owned full P&L management, from offer design and team recruitment to cost optimization. 🔹 Developed and executed an omnichannel growth strategy, integrating digitalization, customer experience design, CRM, and strategic partnerships. 🔹 Implemented data-driven CRM workflows (Axonaut, Mailchimp) and performance dashboards 🔹 Achieved +36% revenue growth in 2024, outperforming a –5% market decline

European leader in executive interim management (€110M revenue). 🔹 Structured and led a team of 8, redesigned the digital ecosystem and SEO-driven website. 🔹 Implemented a data-centric marketing & content strategy across 5 markets. 🔹 Delivered +47% revenue growth in 2022, exceeding European market benchmarks.

Leading group in B2B information and Professional services (€500M, 31 media brands ) 🔹 Led a 12-person team, defined KPIs, managed marketing budgets. 🔹 Launched B2B marketing initiatives: new website, podcasts, CRM Salesforce. 🔹 Deployed automated lead generation program using HubSpot.

Responsible for shaping and delivering the agency’s digital marketing and growth strategy. 🔹 Led global marketing initiatives for international tech events across Paris, Toronto, and Singapore. 🔹 Rebuilt the customer acquisition strategy, integrating CRM, social media, email marketing. 🔹 Championed data-driven decision-making and measurable performance culture: +28% revenue

Executive Committee member leading the digital marketing transformation for SME clients across France, Belgium, the Netherlands, and Spain. 🔹 Redesigned the digital services, enhancing customer experience and driving adoption. 🔹 Optimized P&L performance, onboarding 20,000 new SME clients across Europe. 🔹 Built the company’s digital roadmap and implemented cross-country data governance 🔹 Fostered collaboration between product, tech, and sales teams to accelerate digital innovation

leading the global digital transformation of a B2B information group operating in 63 countries. 🔹 Launched new digital services, repositioning Kompass as an integrated business solutions provider. 🔹 Deployed Salesforce CRM and BI tools worldwide, enhancing data visibility, sales efficiency. 🔹 Designed and implemented a global data strategy and best-practice sharing framework. 🔹 Collaborated with international leadership to align marketing, business strategy and innovation.

Led OEM and channel marketing strategy for PC manufacturers and resellers, driving business growth and strengthening Microsoft’s B2B partner ecosystem. 🔹 Designed and launched partner.microsoft.com, a collaborative ecosystem for 2,000+ partners 🔹 Delivered +12% revenue growth, outperforming the overall PC market 🔹 Awarded the Microsoft Gold Star Award for marketing innovation and best practices 🔹 Partnered cross-functionally with sales, product, and global teams to develop scalable programs