Christophe Couckuyt

Marketing lead at Belgium's n°1 Jaguar Land Rover dealership: – Crafting and implementing multi-channel campaigns that elevate brand presence and drive showroom traffic – Instructing and aligning marketing partners (SEO, SEA, print, events, mailing, etc) – Local implementation of global brand strategies – Customer Experience lead, implementing best practices and continuous improvement of customer satisfaction

General marketing activities for a multibrand (premium) car dealership.

Strategy and management consultancy services.

Daily management of a wholesales company that distributes motorcycle parts and accessories. – Deciding on the brands and go-to-market strategy – Setting up pricing and margins, P&L responsability – Deploying marketing plan (sponsorships, fairs, mailings, actions, advertising, etc) – Managing the staff in an operational manner but also from an HR point of view (remuneration, hiring, etc)

Temporary role during (to enable me to focus better on my MBA thesis). – Representing the council member during agenda conflicts – Implementing a personal branding to improve the council member's public profile – Preparing and pre-digesting large projects and files in order to facilitate decicion making – Managing general communication (on- and offline): PR and media

Setting up a sales & marketing strategy for a start-up in designer lighting. – Prospecting: desk research & in the field (Belgium / London) – Planning and attending of events (e.g. Salone del Mobile in Milano) – Finetuning & execution of the sales & marketing plan

Leading a team of 2 product managers and 1 marketing communication specialist at a distributor of medical products. – Managing a complete overhaul of Arseus Medical's 4 webshops – Execution of the marketing plan – Streamlining the marketing support for the sales teams

Segment leader for Ecobusiness (KNX, emergency lighting, power factor correction, network connectivity) in an electricity facilities provider. – Building a bridge between technical product marketeers and the Marcom department. – Deploying the EcoXpert loyalty program. – Increase cross-selling by stimulating "solution selling".

Very broad marketing role with significant and rapid increase of responsibilities at a B2B facilities provider. – Building and launching commercial actions – Managing online and printed media – Providing product expertise and setting up a knowledge center – Lead nurturing – Phase-in and phase-out of products – Setting up and having customer experience surveys performed – Planning and attending fairs and events – Advertising and PR – Copywriting – Implementation of Salesforce.com CRM (Key User & Local Admin)

First desk job, rapidly developing my talent for marketing at a wholesales company that distributes motorcycle parts and accessories. – Maintaining overall communication with stakeholders (customers, suppliers, press) – Attending fairs – Setting up and performing surveys – Website content management – Advertising and publicity, press relations – Sponsorships

Night shift machine operator