Christophe Malgras

Missions: • Achat et développement des gammes MDD monde avec des partenaires industriels • Sourcing produits & fournisseurs, négociations commerciales, gestion des appels d’offres • Optimisation de la supply chain Typologie de produits: accessoires et équipements, produits d’entretien & maintenance

Products typology: bicycles, electric bikes, bicycle accessories, skateboards, scooters, car accessories Mission: development of urban mobility ranges for all countries where Auchan operates (France, Italy, Spain, Portugal, Poland, Romania, Hungary, Ukraine, Russia, China, Taiwan, Vietnam, Senegal). Research and audit of industrial partners able to produce for us in this project. Implementation of a supply chain allowing the supply of stores and the delivery of orders made by Internet for these countries.

Missions: redesign, development and digitization of the technical garden offer for the website, implementation of a cross-channel strategy, development of profitability under the constraints of e-commerce in the context of the digitization of Auchan retail. Products typology: garden shelters, greenhouses, landscaping & outdoor plants, outdoor games, swimming pools, barbecues, garden machinery, hand tools • Marketing: market analysis to launch or redesign ranges adapted to e-commerce • Purchasing: sourcing and selection of suppliers that can meet the constraints of e-commerce (deadlines, quality, service rate). Implementation of purchase strategies, price and framework contracts negotiation to improve the profitability of the website. Reduce purchase costs by doing value analysis and tenders launching • Logistics: development and implementation of the upstream supply chain on the category to maximize the profitability. Choice of downstream distribution channels to maximize costs/customers satisfaction ratio • Merchandising: definition and implementation of the customer journey on the perimeter to improve SEO and make the website mobile responsive. Complete redesign of the product sheets • Promotion: definition and implementation of the commercial and cross-channel animation plan. Realization of leaflets and webalogues • Management: Supervision of a Junior Product Manager and two Supply Managers • Budgetary framework: preparation of budgets, follow-up of turnover and margin, improvement of families' profitability Results: turnover: +33%, profit margin: + 68%

Mission: creation and management of the international promotional gifts purchase service Products typology: luggage, textile (ready to wear & home), tableware, jewelry, household appliances • Creation of the department: implementation of the department within the Redoute organization and implementation of operating rules • Marketing: advice to subsidiaries on the products to choose according to the types of the carried out transactions and the targeted customers • Product development: research of product ideas (shopping), definition of technical and style characteristics, value analysis to reduce production costs, drafting of specifications, product development • Purchasing: consolidation of the purchases of the different subsidiaries, products and suppliers sourcing (China, India, Bangladesh), negotiation of purchasing conditions, optimization of procurement times • Management: management of the team (4 peoples)

Mission: in charge of the ranges for 40 pages of the general catalog Products typology: furniture & accessories (kitchen, bathroom, garden, storage), blinds, swimming pool, camping, body care products, decoration, gadgets • Marketing: structuring and positioning of the offer (market / customers / competitors), search for new trends (shopping, salons, fashion design) • Construction of collections: selection and development of products, budgetary framework (achievement of the objectives of C.A. and of margin according to the product mix - turnover: 45 M €, + 20% in 4 years) • Merchandising: catalog teams briefing for products presentation • Management: supervision of two purchasing assistants