Christophe Rativet
Senior Marketing & Communication Manager
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
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À propos
Introduction
Head of Marketing with 25+ years driving brand growth across sport, fashion & retail. Delivered exceptional results: 100K users recruited in 1 year, +20% turnover growth, and 80% sell-out increases. Expert in 360° marketing strategies, digital transformation, and brand repositioning for maximum ROI.
Expérience de travail
Chief Marketing & Commercial Officer
Gold Circle
janv. 2020 - Présent
6 ans 10 mois
92800 Puteaux, France
Gold Circle collects and analyzes consumers' transactional data to provide brands with a never seen before knowledge of their targets' purchasing behavior and optimize their marketing activations. Challenge: launch the digital platform, develop its reputation and business B2B2C marketing strategy: - Launch of the marketing department from scratch - Brand positioning - Customer journey - Users recruitment - Business tools optimization... Main result: 100,000 users recruited in 1 year
Marketing & Communication Consultant
QuickFreelance
sept. 2022 - août 2024
2 ans
Challenge: redeploy the brand on the French market Marketing & Communication Strategy: - Drafting and implementation of a new brand platform: positioning, values, brand signature, communication... - Selection of brand ambassadors and contracts negotiation - Construction and implementation of operational marketing calendar... - Content production: TV, digital, print... Main results: +20% turnover vs 2022; 18 restaurants open
Head of Communication
Boulanger
nov. 2018 - mai 2019
7 mois
59810 Lesquin, France
Challenge: improve instore consumer experience to create brand preference
Head of Events & Partnerships
France Galop
janv. 2012 - déc. 2018
7 ans
92100 Boulogne-Billancourt, France
Challenge: modernize and make horseracing attractive for new kinds of consumers France Galop marketing strategy: - Repositioned and produced 15 international events: Qatar Prix de l'Arc de Triomphe, Prix Longines Diane, FG Garden Party, Grand Steeple Chase de Paris, Dimanches au Galop ... - Coordinated 360 communication plans - Implemented digital transformation: CRM, data, customer experience, e-ticketing… - Identified partners, negotiated contracts and handled servicing Main results: 300,000 visitors to key events (+20%); 72,000 visitors to Qatar Prix de l'Arc de Triomphe (+22%); 47,000 visitors to Prix de Diane Longines (+40%) New business model for ParisLongchamp racecourse reopening: - Imagined and executed new consumer experiences (Les Jeuxdis de ParisLongchamp, Le Petit Pré, Multisport Center...), MICE packages, business plan - Structured Operations team - Came up with the new name "ParisLongchamp" and graphic guidelines Main results: 20M€ additional income per year; 10,000 visitors for Le Petit Pré
adidas group
janv. 2003 - déc. 2011
9 ans
Strasbourg Area, France
Head of Brand Marketing adidas Performance
janv. 2007 - déc. 2011
5 ans
Strasbourg Area, France
Challenge: strengthen brand leadership adidas France communication strategy for sport categories: - Coordinated all marketing levers: brand, sport marketing, product, retail - Implemented 360 communication plans (media, point of sale, digital, CRM, social networks, media & influencers relations, events...) - Activation budget > 15M€ Main results: adidas French consumers favourite brand from 2007 to 2010 (LH2 survey) “adidas is all in” brand campaign launch: - Engaged consumers around sport, fashion and lifestyle dimensions of the brand - Strategy focus: brand experience, digital and social networks, points of sale Main results: 2011 Strategies Award; +19 points on monitored image items; 40% sell in and 36% sell out growth
Trade & Retail Marketing Director
janv. 2003 - déc. 2007
5 ans
Strasbourg Area, France
Challenge: support sell-in, develop sell-out and drive brand image instore Instore brand activation plans: - Opened 12 adidas stores including the Paris Champs Elysées flagship - Partnered with commercial services and negotiated directly with key account customers (Decathlon, Go Sport, Intersport, Run, Redoute...) - Developed and implemented over 700 operations in all types of stores across Europe Main results: 80% sell out growth
Account Manager
Leo Burnett
janv. 2001 - déc. 2002
2 ans
Paris Area, France
Clients : Fiat, Johnnie Walker, Gordon’s, Kellogg’s, Old El Paso, Fluocaril, Parogencyl and Stratégies
Account Executive
Grey Group
janv. 1999 - déc. 2001
3 ans
Paris Area, France
Clients : Pringles, BP, Virbac, Rogé Cavaillès and Banette
Euro RSCG Network
janv. 1996 - déc. 1999
4 ans
Brussels Area, Belgium
New Business Director
janv. 1998 - déc. 1999
2 ans
Brussels Area, Belgium
Defined the agency new business strategy, developed new-business tools, coordinated pitches...
New Business Manager
janv. 1996 - déc. 1997
2 ans
Paris, France
Formation
KEDGE Business School
1994 - 1997
4 ans
Pierre Mendès-France University of Grenoble
DEUG
1992 - 1994
3 ans