Christopher iovine

Management consultant within an IT department driving the transformation of an energy company’s data marketing stack, powered by the cutting-edge capabilities of Salesforce Data Cloud and Marketing Cloud. • Business challenge: to create personalized customer experiences at scale in an orchestrated and omnichannel way to maximize customer engagement and sales. • IT challenge: to connect to various data sources (online and offline) and to operational sytems to generate the 360 Customer view Profile in real time • Additional challenge: to tackle this in large and multi-entity organization with multidisciplinary teams working in a different way while ensuring the migration from Eloqua before a hard contractual stop on June 2025

Digital advisor for a Digital Transformation Officer then Product management in a digital factory to lead 2 products: - Upgrade of dynamic fuel pricing solution - Launch a data repository product to expose POS to Waze and Google My Business Retail Oil & Gas industry

Achievements: • Supported an IT department to define a business case aiming to implement SFMC for multi-entity - Energy & Utilities industry • Responsible for coordinating cross-disciplinary teams for an international migration project (Adobe Campaign )- Automotive industry • Defined and deployed a CRM Program to maximyze data catpure, data qualification and activations through a CDP, SFMC, GIGYA, DRUPAL - Food and Beverage Industry • Led workshops to acculturate medical KAM to leverage data (within Veeva Systems) - Pharma Industry • Led workshops to define functional requirements to implement Salesforce CPQ - Event Industry • Ensured an IT project to roll-out a web interface synchronized to a Master Data Management platform (specs interface, ressources, management rule, deduplication & fusion rule, acceptance test, demo) - Luxury Goods Industry • Pre-sales and set up a proof of concept within Elastic Search technology (ELK) to challenge PostgreSQL, enabling to optmize customer search in point of sale (clienteling tool) - Luxury Goods Industry Organization & Management: • Business development & pre-sales activites (RFI | RFP) • Career management of 4 senior consultant

Consultancy boutique specialized in : Business change, Management, Process alignment, Digital, Data and CRM. Achievements: • Supported and implemented an end-to-end CRM migration project (Splio > Actito > MDM) - French leader in Media industry • Translated data into actionable insights (within Alteryx) - European leader in Construction Equipment Rental market • Managed a lead conversion project (within Selligent) by optimizing customer journeys - Swiss leader in Gambling industry • Drafted functional specifications, use cases, journey map, contact strategy, targeting and configurations for CRM and marketing automation solutions • Business development & pre-sales activites (RFP | RFI | farming and hunting for several leads/prospects/clients) Organization: My scope as a CRM practice manager at Colombus Consulting: • Act as a main liaison between Salesforce and Colombus during Salesforce Partner Program • Managed and trained 2 consultants

Responsible for the planning, developing, executing and optimising BtoB marketing campaigns on a local basis for an asset manager. Achievements: • Building out emails, landing pages, micro-sites, web forms, segments, shared filters, shared lists, pick lists & multi-step campaigns (within Salesforce and Pardot) • Reporting on the performance of Pardot campaigns and producing valuable insight • Ensured change management to unlock digital transformation (compliance, marketing, C-level) • Building automated/triggered campaigns. • Ensured global compliance and opt-in policies are adhered to throughout all campaigns. • Maintain data quality in the Pardot database • Set up knowledge sharing sessions with Stakeholders on how & why to use Pardot to maximized opportunities • Updated contact subscription status (event attendees) • Segmented and leveraged RFM model combined with lead scoring & data from customer life cycle • Set up lead nurturing programs

As a freelance, my mission was to meet 3 strategic goals: increase revenue, implementation of a marketing automation software and improve the customer experience by a new segmentation for a Retailer Achievements: • Analyzed all aspects of conversion funnel, identified the largest areas for improvement • Implemented and hands-on a marketing automation platform. (Emarsys) • implemented data driven automated lifecycle journeys at every step of the funnel onboarding - activation - nurturing - churn prevention - re-activation and engagement program). • KPI’s :Open rate improved from 16% to 26%, Click rate improved to 6% to 11%, delivrability improved thanks to Return Path. • Managed a team of 2 juniors campaign managers (Ability to use Smart Focus & Adobe/Neolane v6). • Audited the existing and drafted a set of specifications for implementation of new tools (Return Path & BIME) in the legacy =>Effectivness: increased the CRM sales part of 8% according to the forecast 410K€ generated in 7 months and improved the repurchase of 7% => Software implementation => New segmentation (RFM model)