Chrys Panama

As a Media Buyer at Heracles, I help fast-growing e-commerce brands scale their digital acquisition through high-performing paid media strategies and sharp execution across platforms. 💼 Key responsibilities: • Lead and manage paid campaigns on Meta and Snapchat, with active expansion to TikTok and Google Ads • Continuously optimize performance metrics (CPC, CPA, ROAS, MER) with a data-driven and growth-focused approach • Design and execute scalable media strategies aligned with business objectives • Work closely with creative and UGC teams to deliver impactful assets that convert • Build weekly/monthly reports with clear insights, KPI tracking, and strategic recommendations • Run ongoing A/B tests on audiences, creatives, and formats to improve campaign effectiveness • Contribute to the internal process structure and onboarding of new clients

At Bizon, an agency fully dedicated to Amazon performance, I supported clients in managing and optimizing their full Amazon presence—from catalog integration to advertising strategy. 💼 Key responsibilities: • Managed and optimized client catalogs: product listings, troubleshooting, backend corrections • Launched and optimized Amazon Advertising (ASA) campaigns (sponsored products, brands, display) • Advised clients on visibility and growth strategies tailored to Amazon’s algorithm • Wrote and improved SEO-optimized product content • Created strategic visuals to improve product conversion rate and quality score • Analyzed campaign results to improve overall performance and guide next steps

Led a team of 20 people in a high-volume retail environment, overseeing operations that generated over €5M in annual revenue. 💼 Key responsibilities: • Supervised day-to-day operations, including administrative control and compliance • Managed and trained team members to ensure top performance and service quality • Oversaw inventory and stock optimization to reduce losses and maximize turnover • Designed and implemented visual merchandising strategies across the sales floor • Monitored KPIs and sales analytics, and developed action plans to boost revenue • Participated in recruitment and onboarding of new employees

Worked with early-stage brands and solo entrepreneurs to launch, grow, and optimize their online businesses through end-to-end digital strategies. 💼 Key responsibilities: • Designed and developed e-commerce websites (Shopify, Wix, WordPress) • Launched and managed Facebook Ads campaigns with a focus on ROAS and conversion • Managed organic content strategy for TikTok to build brand visibility and engagement • Delivered copywriting for websites, product pages, and social ads • Created brand content that aligns with tone, audience, and conversion goals