Cindy PINOT

🎯 Human-centered and responsible expertise for ethical, sustainable, and high-impact marketing. I help businesses tackle their marketing challenges with a tailored, conscious approach that puts people and the planet at the heart of performance. 🌿 Custom, sustainable marketing strategy Together, we build a marketing strategy that aligns with your values, goals, and market reality — combining innovation, ethics, and long-term impact. 🤝 Ethical and effective client acquisition I optimize your B2B/B2C prospecting with respectful, targeted methods: precise audience segmentation, seamless customer journeys, authentic messaging, and sustainable acquisition levers. 💌 Responsible customer retention & trust-building I support you in creating lasting relationships with your clients through personalized experiences, value-driven campaigns, meaningful loyalty programs, and smart marketing automation. 📚 Hands-on training for responsible marketing I deliver customized training sessions to empower your teams with best practices in digital marketing, customer strategy, acquisition and retention — combining ethics, performance, and purpose.

Europ Assistance is an international assistance company (Travel, Home, Health and vehicle). Team leader responsible of 6 sales representatives, I am in charge of corporate sales (B2B and B2B2C) and direct sales (B2C) of travel assistance and Tele-assistance for the elderly, mainly by developing e-commerce. I participate in the commercial strategy (Pricing, new products and new segments), I develop and implement marketing strategy in all available communication channels (Tradicional and digital).

Alamo is a car renting company where, as Sales and Marketing manager, I was in charge of revenue management, product definition and development of communication tools in all kind of media (Digital, Newspaper add, tv add ...). I increased the brand awareness by managing the development of e-commerce, improving the image of the brand in point of sales and managing sales team.

Groupe SEB is an international French company that produces small home appliances. Some of the group's brands include Krups, Moulinex, Rowenta and Tefal. Assistant to the "beauty" product manager for the world market under the Tefal, Rowenta and Calor brands, I worked on product definition, development with engineers, design and packaging. I participated to the creation, implementation and monitoring of concept tests: Surveys, focus group, use test and reports. Alongside the digital marketing manager, I developed and implemented digital campaigns for Rowenta for Elite Model Look in co-branding. I worked with influencers and made improvements to the social media strategy.

Roche Bobois is a French company of high-end furniture stores. As assistant of store manager, I managed sales and stock. I received clients in the store, helped with stock logistic, after sales service and showroom implementation. I also was in charge of communication, PR Management, Organization of events (Fairs, Parties, Private sales), as well as benchmark and market study.