
Cindy Wu
AI UX/UI Designer | UX Google Scholar | Design for Games | Mobile Apps & Web Design | B2C, B2B & SaaS Products | Fashion Design Graduate
Salary / Daily rate
London, UK
Freelance, open to permanent contract
Skills
About me
Intro
Welcome to my Linkedin. As a self-taught UX/UI designer with a graduate background in fashion design. It has opened opportunities to join programs including bootcamp with Teesside University UX/UI for games, joined Google scholar for UX design and complete UX & AI from The school of UX to excelling in this field as a well-rounded designer & thinker. With experience in both digital and practical design, I am passionate about the new emergence of AI tools and utilising them in conjunction with my skills from the creative to the cognitive where I am able to express my ideas where it conveys business goals, human-centric design and user needs.
Work experience
UX/UI Designer
Trilateral Research
Feb 2024 - Jul 2025
1 year 6 months
Utilising AI tools to create user flows, prototypes and user testing for projects governing around security, compliance, data protection and responsible AI usage
User Experience Designer
Academically Ltd
Aug 2023 - Oct 2023
3 months
Newcastle upon Tyne, UK
User Experience Designer
May 2023 - Oct 2023
6 months
Google scholarship with YSYS for UX Design
UX/UI designer
Teesside University
Sep 2022 - Jan 2023
5 months
Delivered by game industry partners of UI/UX fundamentals and building blocks (screens, layout, colour, grids, tables, navigation), design systems and process, user journeys and the 10-foot experience. Create a competitive game using the UX/UI process and design your game with Adobe XD to present the following screens and features; HUD, Loading Screens, Character Selection, Settings Menu, Main Menu, Title Splash Screen, Leaderboard, Players Profile, Map Screen, CollectiblesActivities and societies: Create a competitive game using the UX/UI process and design your game with Adobe XD to present the following screens and features; HUD, Loading Screens, Character Selection, Settings Menu, Main Menu, Title Splash Screen, Leaderboard, Players Profile, Map Screen, Collectibles.
English Language Teacher
Gotoco - TEFL teacher training & global work-travel placements & teaching fellowships
Jul 2022 - Oct 2022
4 months
Thailand and Bali
Teaching English in Bali to foreign children with disabilities towards the CertTESOL level 5 qualification with Trinity College. Guiding them with cognitive activities and daily occupational therapy/exercise. Teaching English in Thailand to foreign children in a classroom setting towards the CertTESOL level 5 qualification with Trinity College. Guiding them with daily exercise, learning through gamification and examination.
Junior UX/UI designer
Purple
Mar 2022 - May 2022
3 months
Manchester, UK
- Creating accessible, intuitive, customer-led experiences - Translate ideas into innovative solutions using wireframes, prototypes and highly detailed visual designs using Figma - Taking ownership of tasks, documentation, projects and researching, brainstorming new ideas and suggestions - Drive the creative culture by being a highly visible advocate for all things design - Collaborate with design and development teams to build new experiences and evolve patterns
UX/UI Designer
Learnero
Aug 2021 - Dec 2021
5 months
London, UK
- Actively participating in the ideation & iteration phase, questioning the usability and interface between the website and users - Collaborated in developing elemental design system, UI mockups and communication - Illustrating concepts with information architecture, sitemaps, user persona, task & user flow for wireframing & prototyping with consideration of the constraints - Research market competitors, understand stakeholder's want and problems - Evaluating the consistency of interaction, information, navigation and its heuristics
Digital Marketing
Office Supplies Ireland
Sep 2020 - Dec 2020
4 months
Dublin, Ireland
- Managing multiple social media accounts - Creating media graphics and content for daily postings - Email and web marketing - Increased social media awareness, clicks and engagements by 200% - Handling research, Google Analytics and SEO - Developed a social media strategy to increase company consideration
Front of House
Four Seasons Hotels and Resorts
Sep 2018 - Dec 2020
2 years 4 months
London, UK
- Hostess for upscale Asian cuisine and 2 Michelin star French restaurant - Showcasing establishment, managing emails, calls, bookings and in-house text service - Building reports of guest, customer-centric interaction & creating customer relationship - Ambassador for luxury hotel establishment
Head Bartender
ibis, ibis Styles, ibis budget
Oct 2017 - May 2018
8 months
London, UK
- Managed the bar in an organised and timely manner - Building introspective relationships, building a tailored report for a custom experience - Developed dynamic communication skills and people reading - Multitasked as a waitress, bartender and guest relation
Fashion Designer
Ada Zanditon
Jan 2016 - Mar 2016
3 months
London, UK
- Trend research and graphic design for Haute couture collection - Worked with intricate laser-cut leather & jewellery design - Garment construction - Studio work; photography, modelling and assistant
Bartender, Waitress and Event Staff
JAM Staffing Solutions Ltd
Jul 2015 - Oct 2015
4 months
London, UK
- Working at different venues for public and private events - Dealing with a variety of mass crowds and consumers - Adapting to different job roles, workspace and colleagues
Fashion Designer
Central Saint Martins, University of The Arts London
Jul 2013 - Jul 2013
1 month
London, UK
Menswear course, developing practical skills, creative research and producing a finishing product & portfolio.
Reading Mentor
Bacon's College
Sep 2012 - Jul 2013
11 months
London, UK
- Providing support in their confidence and ability in reading out loud - Building proper pronunciation vocabulary and proficiency - Cooperating with student - Developing an authoritative figure
Accountant Assistant
Wong & Co
Mar 2013 - Mar 2013
1 month
London, UK
- Handling book keepings - Calculating income records - Input information on Excel - Compiling statistic - File organization
National Citizenship Service
The Challenege
Jul 2012 - Aug 2012
2 months
London, UK
Participated in a National Citizenship Scheme, which involved nature stimulated activities, debates about worldwide issues and created campaigns to tackle these problems and promote our services to help our communities.
Teacher Assistant
Rotherhithe Primary School
Nov 2009 - Dec 2009
2 months
London, UK
- Aiding children in their learning - Acquire a strategy for discipline, engagement and communication - Marking papers - Involved in their activities, motivate them to focus on reaching their goals
Education
Trinity College London
Level 5, Teaching English as a Second or Foreign Language/ESL Language Instructor
2022 - 2033
10 years 7 months
Activities and societies: With Gotoco I was able to travel to Thailand and Bali to experience teaching in a different country to foreign students, living like the locals and learning about new cultures.
Learning the theory and practice of English teaching and an insight into the challenges facing the learner and the role of the teacher
Local Champion with Peabody
Program, Business
2025 - 2025
3 months
Activities and societies: A program for local residents under the funding of Peabody and executed by Local Champion Organisation a 3 month program in business education, pitching to judge and support local businesses.
Teesside University
Level 4, UX/UI for games design
2022 - 2023
5 months
Activities and societies: Create a competitive game using the UX/UI process and design your game with Adobe XD to present the following screens and features; HUD, Loading Screens, Character Selection, Settings Menu, Main Menu, Title Splash Screen, Leaderboard, Players Profile, Map Screen, Collectibles
16-week intensive programme delivered by game industry partners of UI/UX fundamentals and building blocks (screens, layout, colour, grids, tables, navigation), design systems and process, user journeys and the 10-foot experience.
CONEL
Webpage design and Coding
2021 - 2021
3 months
Understanding the fundamentals of coding (HTML & CSS) to build our own webpage using Adobe Dreamweaver.
Motivez
Hustle Hard, Entrepreneurial and Web Development
2020 - 2020
3 months
10-week programme for web development on WordPress, entrepreneurship and to pitch for advancements towards your business.
BusinessLaunchPad
Summer's Not Cancelled , Entrepreneurial and Business
2020 - 2020
4 months
8-week programme building knowledge from professionals on how to build your business, having an entrepreneur mindset and pitching your business to gain incentives.
University for the Creative Arts
Bachelor’s Degree, Fashion/Apparel Design
2014 - 2017
3 years 1 month
Studied the theoretical, practical, digital and communication in the design world and build projects to convey our thought process in reiterating to final outcome either for a collection, fashion show and portfolio. Dissertation: ‘Analyzing the effect on bodily perception on young women who follows fashion celebrities on Instagram and how it psychological impacts their mind’
Bacons College
GCE A-Level
2011 - 2013
2 years 1 month
Field of study: Psychology Sociology Textiles Art Extended Project
Bacons College
GCSE
2007 - 2011
4 years 1 month
Activities and societies: Badminton Graphics
Field of study: English Maths Science Chinese Geography Religious studies Textiles Media Business UAL course
Shanghai muscian association
Asian Harp
2009 - 2009
1 month
Licenses & certifications
UX and AI
Issued: Jan 2026
Design a User Experience for Social Good & Prepare for Jobs
Issued: Oct 2023