Cindy Wu

AI UX/UI Designer | UX Google Scholar | Design for Games | Mobile Apps & Web Design | B2C, B2B & SaaS Products | Fashion Design Graduate

Salary / Daily rate

London, UK

Freelance, open to permanent contract

Skills

AIFigmaGame DesignGoogle Tag ManagerBusiness DevelopmentFinancial Analysis

About me

Intro

Welcome to my Linkedin. As a self-taught UX/UI designer with a graduate background in fashion design. It has opened opportunities to join programs including bootcamp with Teesside University UX/UI for games, joined Google scholar for UX design and complete UX & AI from The school of UX to excelling in this field as a well-rounded designer & thinker. With experience in both digital and practical design, I am passionate about the new emergence of AI tools and utilising them in conjunction with my skills from the creative to the cognitive where I am able to express my ideas where it conveys business goals, human-centric design and user needs.

Links

Work experience

UX/UI Designer

Trilateral Research

Feb 2024 - Jul 2025

1 year 6 months

Utilising AI tools to create user flows, prototypes and user testing for projects governing around security, compliance, data protection and responsible AI usage

User Experience Designer

Academically Ltd

Aug 2023 - Oct 2023

3 months

Newcastle upon Tyne, UK

User Experience Designer

Google

May 2023 - Oct 2023

6 months

Google scholarship with YSYS for UX Design

UX/UI designer

Teesside University

Sep 2022 - Jan 2023

5 months

Delivered by game industry partners of UI/UX fundamentals and building blocks (screens, layout, colour, grids, tables, navigation), design systems and process, user journeys and the 10-foot experience. Create a competitive game using the UX/UI process and design your game with Adobe XD to present the following screens and features; HUD, Loading Screens, Character Selection, Settings Menu, Main Menu, Title Splash Screen, Leaderboard, Players Profile, Map Screen, CollectiblesActivities and societies: Create a competitive game using the UX/UI process and design your game with Adobe XD to present the following screens and features; HUD, Loading Screens, Character Selection, Settings Menu, Main Menu, Title Splash Screen, Leaderboard, Players Profile, Map Screen, Collectibles.

English Language Teacher

Gotoco - TEFL teacher training & global work-travel placements & teaching fellowships

Jul 2022 - Oct 2022

4 months

Thailand and Bali

Teaching English in Bali to foreign children with disabilities towards the CertTESOL level 5 qualification with Trinity College. Guiding them with cognitive activities and daily occupational therapy/exercise. Teaching English in Thailand to foreign children in a classroom setting towards the CertTESOL level 5 qualification with Trinity College. Guiding them with daily exercise, learning through gamification and examination.

Junior UX/UI designer

Purple

Mar 2022 - May 2022

3 months

Manchester, UK

- Creating accessible, intuitive, customer-led experiences - Translate ideas into innovative solutions using wireframes, prototypes and highly detailed visual designs using Figma - Taking ownership of tasks, documentation, projects and researching, brainstorming new ideas and suggestions - Drive the creative culture by being a highly visible advocate for all things design - Collaborate with design and development teams to build new experiences and evolve patterns

UX/UI Designer

Learnero

Aug 2021 - Dec 2021

5 months

London, UK

- Actively participating in the ideation & iteration phase, questioning the usability and interface between the website and users - Collaborated in developing elemental design system, UI mockups and communication - Illustrating concepts with information architecture, sitemaps, user persona, task & user flow for wireframing & prototyping with consideration of the constraints - Research market competitors, understand stakeholder's want and problems - Evaluating the consistency of interaction, information, navigation and its heuristics

Digital Marketing

Office Supplies Ireland

Sep 2020 - Dec 2020

4 months

Dublin, Ireland

- Managing multiple social media accounts - Creating media graphics and content for daily postings - Email and web marketing - Increased social media awareness, clicks and engagements by 200% - Handling research, Google Analytics and SEO - Developed a social media strategy to increase company consideration

Front of House

Four Seasons Hotels and Resorts

Sep 2018 - Dec 2020

2 years 4 months

London, UK

- Hostess for upscale Asian cuisine and 2 Michelin star French restaurant - Showcasing establishment, managing emails, calls, bookings and in-house text service - Building reports of guest, customer-centric interaction & creating customer relationship - Ambassador for luxury hotel establishment

Head Bartender

ibis, ibis Styles, ibis budget

Oct 2017 - May 2018

8 months

London, UK

- Managed the bar in an organised and timely manner - Building introspective relationships, building a tailored report for a custom experience - Developed dynamic communication skills and people reading - Multitasked as a waitress, bartender and guest relation

Fashion Designer

Ada Zanditon

Jan 2016 - Mar 2016

3 months

London, UK

- Trend research and graphic design for Haute couture collection - Worked with intricate laser-cut leather & jewellery design - Garment construction - Studio work; photography, modelling and assistant

Bartender, Waitress and Event Staff

JAM Staffing Solutions Ltd

Jul 2015 - Oct 2015

4 months

London, UK

- Working at different venues for public and private events - Dealing with a variety of mass crowds and consumers - Adapting to different job roles, workspace and colleagues

Fashion Designer

Central Saint Martins, University of The Arts London

Jul 2013 - Jul 2013

1 month

London, UK

Menswear course, developing practical skills, creative research and producing a finishing product & portfolio.

Reading Mentor

Bacon's College

Sep 2012 - Jul 2013

11 months

London, UK

- Providing support in their confidence and ability in reading out loud - Building proper pronunciation vocabulary and proficiency - Cooperating with student - Developing an authoritative figure

Accountant Assistant

Wong & Co

Mar 2013 - Mar 2013

1 month

London, UK

- Handling book keepings - Calculating income records - Input information on Excel - Compiling statistic - File organization

National Citizenship Service

The Challenege

Jul 2012 - Aug 2012

2 months

London, UK

Participated in a National Citizenship Scheme, which involved nature stimulated activities, debates about worldwide issues and created campaigns to tackle these problems and promote our services to help our communities.

Teacher Assistant

Rotherhithe Primary School

Nov 2009 - Dec 2009

2 months

London, UK

- Aiding children in their learning - Acquire a strategy for discipline, engagement and communication - Marking papers - Involved in their activities, motivate them to focus on reaching their goals


Education

Trinity College London

Level 5, Teaching English as a Second or Foreign Language/ESL Language Instructor

2022 - 2033

10 years 7 months

Activities and societies: With Gotoco I was able to travel to Thailand and Bali to experience teaching in a different country to foreign students, living like the locals and learning about new cultures.

Learning the theory and practice of English teaching and an insight into the challenges facing the learner and the role of the teacher

Local Champion with Peabody

Program, Business

2025 - 2025

3 months

Activities and societies: A program for local residents under the funding of Peabody and executed by Local Champion Organisation a 3 month program in business education, pitching to judge and support local businesses.

Teesside University

Level 4, UX/UI for games design

2022 - 2023

5 months

Activities and societies: Create a competitive game using the UX/UI process and design your game with Adobe XD to present the following screens and features; HUD, Loading Screens, Character Selection, Settings Menu, Main Menu, Title Splash Screen, Leaderboard, Players Profile, Map Screen, Collectibles

16-week intensive programme delivered by game industry partners of UI/UX fundamentals and building blocks (screens, layout, colour, grids, tables, navigation), design systems and process, user journeys and the 10-foot experience.

CONEL

Webpage design and Coding

2021 - 2021

3 months

Understanding the fundamentals of coding (HTML & CSS) to build our own webpage using Adobe Dreamweaver.

Motivez

Hustle Hard, Entrepreneurial and Web Development

2020 - 2020

3 months

10-week programme for web development on WordPress, entrepreneurship and to pitch for advancements towards your business.

BusinessLaunchPad

Summer's Not Cancelled , Entrepreneurial and Business

2020 - 2020

4 months

8-week programme building knowledge from professionals on how to build your business, having an entrepreneur mindset and pitching your business to gain incentives.

University for the Creative Arts

Bachelor’s Degree, Fashion/Apparel Design

2014 - 2017

3 years 1 month

Studied the theoretical, practical, digital and communication in the design world and build projects to convey our thought process in reiterating to final outcome either for a collection, fashion show and portfolio. Dissertation: ‘Analyzing the effect on bodily perception on young women who follows fashion celebrities on Instagram and how it psychological impacts their mind’

Bacons College

GCE A-Level

2011 - 2013

2 years 1 month

Field of study: Psychology Sociology Textiles Art Extended Project

Bacons College

GCSE

2007 - 2011

4 years 1 month

Activities and societies: Badminton Graphics

Field of study: English Maths Science Chinese Geography Religious studies Textiles Media Business UAL course

Shanghai muscian association

Asian Harp

2009 - 2009

1 month


Licenses & certifications

UX and AI

Issued: Jan 2026

Certified by The School of UX

Design a User Experience for Social Good & Prepare for Jobs

Issued: Oct 2023

Certified by Coursera

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