Claire Anain

Givenchy Beauty - Skincare Category → Led end-to-end development of premium skincare launches in direct collaboration with the CEO — from concept creation and financial scoping to formula & packaging development, consumer testing, and market presentations. → Designed and executed 360° activation strategies: marketing briefs, cross-functional orchestration, and asset production follow-up. → Managed franchise budgets (2020–21) → Conducted market analysis, delivering insights to senior marketing leadership. → Supervised and mentored one junior team member, ensuring alignment with brand objectives.

Giorgio Armani Beauty - Crema Nera Franchise → Contributed to the creation of a premium skincare concept for 2022, presented to global marketing. → Managed the 360° activation plan: developed creative briefs, coordinated with cross-functional teams, and oversaw delivery of digital and in-store assets. → Proposed and implemented a new online customer experience in partnership with the digital team, enhancing brand storytelling. → Developed primary and secondary packaging, from creative briefing to final production, ensuring luxury standards were met.

→ Contributed to the development of seasonal leather goods collections: wrote product briefs for the Artistic Direction and participated in prototype reviews. → Created product descriptions and developed new training tools to support in-store retail teams worldwide. → Managed photo shoots: coordinated with studio teams and ensured the delivery of high-quality visual assets. → Built and maintained a weekly competitive newsletter for the Leather Goods team. → Oversaw collection prototypes: tracked inventory, managed requests from press, production teams, and international markets.

→ Led the renewal of existing product lines: conducted market research and made product recommendations. → Proposed a new product concept for Fall 2017. → Created 360° activation assets: launch toolkits, creative briefs, coordination with external agencies. → Coordinated visual merchandising: implemented window displays across France & international markets. → Delivered weekly sales reports, competitive analysis & assortment recommendations for local markets.

→ Supported the implementation of new financial regulations on dormant accounts. → Reorganized the client database to ensure compliance. → Oversaw the operational rollout of the updated system. → Coordinated the project across multiple internal departments.