Claire Arnould

Building and implementing the digital strategy for french market in a contexte of major e-commerce activity (in comparison to physycal stores) Main objectiv : optimize P&L While developping commercial activities Main realizations : - Strong personnalization of commercial animation and discounts related to customer segmentation criterias - Strong optimization of dicsount rate in // with keeping a strong commercial dynamic - Leading the circular activities of Vertbaudet with out partner Smala Managing 22 Persons (acquisiton, média, CRM, e-merchandising and conversion)

In charge of developing digital turnover in France and 3 others countries by building a digital marketing and omnichannel strategy, work on user experience and website efficiency. Main objectiv : push customer to buy on line as in store especially through the mobile app Main realisations : - Team construction by recruiting digital experts and manage them - Complete rebuild of the mobile app (project direction) - Building and optimizing omnichannel customer journeys - Work with store teams in order to develop usage of the app in store by buliding dedicated fonctionnalities (e.g. store mode, loyaulty mode in tha app) but also by boosting with them download, push optin...

Digital strategy : Build and implementation Digital projects direction Digital transformation & acceleration : management and organisation Après 20 années de marketing digital et de management de projets majeurs dans des grands groupes, passionnée par mon métier et capable de me positionner à un niveau stratégique comme opérationnel, je vous accompagne dans la construction de vos parcours client, le développement de vos performances, l'optimisation de vos leviers marketing et l'accélération de votre transformation digitale.

In charge of developing digital turnover in France and 6 others countries by building a digital marketing strategy, work on user experience and website efficiency. Leading a 15 people team : e-crm, acquisition, projects manager, UX designer, data analyst, business developers...

I joined Catholic university of Lille to teach e-merchandising technologies to Digital Commerce Master students.

Commercial development of 4 website for Blancheporte ; make it raise in the golbal multi-channel strategy of Blancheporte. blancheporte.fr : from 5% to 40% of global turn-over Blancheporte between 2006 and 2013 Leading a 20 people team : project manager, merchandisers, e-CRM managers, creative…

Creating a marketplace and social network for a target 50 + years : Global Project management : branding conception (market research, targeted business model ...), financial aspects (P&L, commissioning models ...), construction of a marketing strategy ... leading a 15 people team : creative, community manager, e-marketing, project management… Investment : several million € over 5 years

Helping companies to build and implement digital and marketing stratégies Assistance to create efficient customer journeys (from acquisition to conversion) Accelerate digital performances : P&L, costs and budget management Assistance to replateforming Helping to build, organize and manage digital experts teams 2025 : Marketing Director Keepcool - Néoness Aix en Provence

- Rebuild team and digital processes, ensure operations ; build the new marketing team (15 people). - Settle a strong basis for an awareness strategy for the 3 brands of the group (Keepcool, Neoness, Metabolik). - Develop and implement an omnichannel customer experience strategy. - Lead and develop the activities of prospect lead acquisition trough national and local campaigns (media budget: €7M).