Claire de Kermenguy
CRM Expert | Marketing Corporate
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
Expérience de travail
CRM & Marketing manager - Freelance
J'achète en EspagneFreelance
avr. 2025 - Présent
1 an 7 mois
À distance
• Segmentation and engagement of the prospect database (Brevo): webinars, newsletters, nurturing. • Participation in the rebranding and migration of 4 websites to Webflow. • Strategic planning: key moments, events, promotions, referral. • Creation of print and online advertising. • Development of sales enablement materials.
CRM Expert - Hubspot
Je Rêve d'une MaisonFreelance
août 2025 - sept. 2025
2 mois
Paris, France
• HubSpot configuration, creation of workflows, tracking dashboards, and calculated fields to streamline operational monitoring. • Campaign setup—emails, newsletters, nurturing scenarios, etc.
Head of Marketing
Prello
avr. 2022 - avr. 2025
3 ans 1 mois
Paris, France
• Designed and implemented the Go-To-Market strategy targeting wealth management advisors (CGPs), including value proposition, key messaging, and presentation materials. • Structured and formalized the B2B2C offer, clarifying value propositions for different partner segments and use cases. • Created corporate marketing and sales decks for partnership pitches, tenders, and investor presentations. • Defined and led the multichannel CRM strategy (HubSpot, Brevo) to support partner engagement and commercial performance. • Built KPI dashboards (CPL, LTV, ROAS) to monitor business performance and continuously refine the economic model.
Neoness
févr. 2019 - juil. 2022
3 ans 6 mois
Paris Area, France
Digital Marketing & CRM Manager
févr. 2019 - juil. 2022
3 ans 6 mois
Paris Area, France
• Manage the growth acquisition strategy on et off : print, TV, paid ads,. (direct management : 2 persons) • Launch yearly national marketing campaigns, 5 times a year • Set up the CRM marketing strategy focusing on reducing churn rate and improving loyalty, retention and LTV • Conduct in-depth market and customer researchs to understand trends • Set up KPI dashboard to measure ROI of marketing spendings • Manage branding and creative campaigns : brand film, brand photo shooting
B2B Marketing Manager
oct. 2020 - mars 2022
1 an 6 mois
Paris, France
• Led the brand repositioning and developed the corporate pitch targeting HR departments for workplace wellness programs. • Created B2B sales and marketing materials (presentations, one-pagers, case studies) to promote the company’s well-being offer to corporate clients. • Structured the corporate value proposition, highlighting key differentiators and proof points for HR decision-makers. • Managed multichannel CRM and acquisition campaigns (emailing, push notifications, reactivation, engagement). • Oversaw content production and ensured consistency across all marketing and communication materials (slides, visuals, brand tone).
Head of Marketing (cluster)
AccorHotels
déc. 2016 - janv. 2019
2 ans 2 mois
Bangkok, Thaïlande
• Lead the yearly international marketing plan and budget for 5 hotels and 2 restaurants : (SEO, PPC, CRM, social media) to drive ranking and sales (direct management : 6 persons) • Manage the yearly room distribution strategy on direct and indirect channels (booking, agoda, expedia) to maximise bookings, rankings and awarness and to achieve the monthly and yearly forecast • Supervise the rebranding of 2 hotels and the launch of a new kids club concept • Partner with key market influencers/bloggers to increase hotels awareness Supervise the social media editorial content to increase engagement and fan base • Manage creative brand photo and video shooting, from the brief to the production • Coordinate in-house events: wedding fair, PR events...
Growth & Marketing Executive
Vauban Real Estate
janv. 2015 - janv. 2016
1 an 1 mois
Bangkok, Thaïlande
Creation of all the creative assets for real estate agents Growth acquisition
Innovation and BtoB Marketing Executive
Deloitte France
janv. 2014 - juil. 2014
7 mois
Région de Paris, France
Develop and design internal website for Innovation projects Organise design thinking session, collaborative meetings Participate in the creation of the Green House, a creative and collaborative meeting space
Web-marketing/eCRM Executive
Le Figaro
juin 2013 - déc. 2013
7 mois
Région de Paris, France
Set up relational web programs (recruitment, retention, contests) Manage emailings planning in compliance with marketing pressure Design emailings (creative brief, object) in collaboration with the graphic studio
Advertising Sales Executive
Mazarine Digital
avr. 2011 - juil. 2011
4 mois
Région de Paris, France
- Organization of partnerships between luxury brands, Parisian theaters and operas - Direct marketing : designing customized sales arguments and advertising sales
Formation
Université Paris Dauphine - PSL
Master’s Degree
2014 - 2015
2 ans
Université Paris Dauphine - PSL
Licence 3
2011 - 2012
2 ans
Université de Rennes I
DUT GEA
2009 - 2011
3 ans
Portfolio
