Claire Jouin
Editorial Content Manager
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
With over 10 years of experience in brand strategy across agency and corporate environments, I specialize in connecting client challenges with creative solutions that drive measurable results. My focus is on managing large-scale, 360° brand campaigns for global companies, from insight and strategy to creative execution and performance analysis. I craft authentic sponsorships and editorial content that strengthen consumer engagement while delivering on business goals. I have led multidisciplinary teams to build integrated campaigns across digital, experiential, and traditional channels — ensuring consistency and impact at every touchpoint. Recognized for my strategic mindset and collaborative leadership, I bring together creative, PR, and media teams to transform strategic intent into meaningful brand experiences.
Expérience de travail
Editorial Content Manager
Altitude Sports
avr. 2025 - Présent
1 an 7 mois
Montréal, QC, Canada
Led the brand’s editorial content strategy to strengthen community engagement and brand visibility across key digital channels. Managed and mentored a cross-functional team of six creators and specialists to produce impactful editorial campaigns reflecting the brand’s outdoor and lifestyle identity. Oversaw end-to-end content production — from strategic briefing and validation to storytelling adapted for social media, newsletters, and web platforms — ensuring consistency and emotional connection with our audience. Developed long-form video formats for YouTube that enhanced the brand’s organic performance and channel growth. Spearheaded the recruitment of the brand’s top ambassador, defining a strategic activation plan that delivered measurable growth in awareness and credibility. Drove continuous performance analysis to optimize editorial formats and community engagement while maintaining creative excellence.
Cossette
avr. 2021 - Présent
5 ans 7 mois
Montréal, QC, Canada
Account Supervisor
avr. 2022 - Présent
4 ans 7 mois
Montréal, QC, Canada
Senior lead within the account service team, responsible for translating client challenges into strategic and creative mandates. Oversaw the full campaign lifecycle — from brief and strategic planning to production and delivery across digital, social, and traditional channels. Directed integrated brand initiatives for major clients including Air Canada, BDC, Énergir, and BRP (Ski‑Doo / Sea‑Doo). Managed strategic planning, timelines, budgets, and editorial direction while coordinating the creation of photo, video, and written content in both French and English. Contributed to standout campaigns such as Sea‑Doo Life, Muffler Meals with Matty Matheson, and Air Canada’s Musical Travel Guides — a project that earned Gold at the Internationalist Awards for Innovative Digital Marketing Solutions (2024).
Account Executive
avr. 2021 - mai 2022
1 an 2 mois
Montréal, QC, Canada
Groupe Rossignol
sept. 2017 - mai 2021
3 ans 9 mois
Montréal, QC, Canada
Global communication manager Rossignol / Lange
sept. 2019 - mai 2021
1 an 9 mois
Montréal, QC, Canada
Reporting to the Global Communication Director, acted as the key link between brand teams, international subsidiaries, and creative partners to ensure global campaign alignment and consistency. Developed strategic communication plans covering audience insights, creative direction, and channel strategy across web, media, retail, and events. Supervised content production, including photo and video shoots, storyboards, and copywriting, to deliver inspiring brand storytelling rooted in performance and authenticity. Led coordination with key markets to localize global campaigns, ensuring cultural relevance and impact. Delivered 360° activation plans across social media, press, and retail environments, reinforcing Rossignol and Lange’s positioning as leaders in the mountain and outdoor lifestyle segment.
Global Go to Market project manager
sept. 2017 - oct. 2019
2 ans 2 mois
Moirans, France
Worked closely with brand directors and international marketing teams across key subsidiaries (Germany, Italy, USA, Canada, France, Norway, Sweden, Switzerland) to ensure consistent global campaign execution. Developed and delivered go‑to‑market tools including product catalogs, press kits, retail and digital assets, and B2B/B2C communication materials supporting seasonal launches. Adapted global storytelling to local market needs and oversaw the rollout of major brand activations such as Patrouille de France (B2B), Soul Session (B2C), and Lange Heritage Launch (B2B2C), reinforcing brand coherence and visibility across regions.
International communication assistant
Groupe Rossignol
sept. 2015 - juil. 2016
11 mois
Moirans, France
Supported international marketing operations and campaign execution across the Rossignol brand portfolio. Led the 2016–2017 Women’s Communication Campaign, coordinating creative development and multi‑channel rollout. Organized Rossignol’s presence at the Munich Outdoor Sports Fair (ISPO 2016), managing on‑site communication and event logistics. Redesigned marketing and sales tools for the technical equipment line — including helmets, goggles, and backpacks — to strengthen product storytelling and retail consistency.
International sale representative assistant
Chocolaterie Michel Cluizel SAS
juil. 2014 - déc. 2014
6 mois
55150 Damvillers, France
Organization of hands-on tasting with professional chef in UK Convening for international prospect Follow up of new South African client Follow up of the orders
Formation
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master's degree, Marketing
2016 - 2017
1 an 1 mois
Completed an international exchange focused on marketing strategy, econometrics, and project management. Explored Indian public policy and global market dynamics, gaining cross‑cultural insights into consumer behavior and sustainable growth models.
NEOMA Business School
Master's degree, Marketing - Sales
2013 - 2017
4 ans 1 mois
Majored in Marketing and Market Growth Management, with a specialization in Sports Marketing. Developed strong strategic, commercial, and leadership skills through immersive, project-based learning and international exposure. Served as President of the NEOMA Ski Club (Snow Limit) and Event Manager for Boom’Rouengz, leading large‑scale student events and partnerships around sports and outdoor culture.
Université catholique de Lille
Licence 2, Économie de gestion
2011 - 2013
2 ans 1 mois
Specialized in Economics, achieving a good ranking at the Tremplin national entrance exam for French business schools. Active member of the university’s Junior Enterprise as Business Development Representative, and volunteer tutor for Activaid, a student support organization.