Claire JOYEZ EBRAN

My core skills help solve for typical issues faced during business transformations and digital initiatives : օ Strategic Vision: Market inflection anticipation, systems thinking, data-driven decision-making, business model innovation օ Business-Technology Bridge: Technical literacy, translating business challenges into elegant technical solutions, platform scaling օ Product x Marketing x Care Integration: End-to-end user journeys fueling adoption and revenue acceleration, omnichannel experience օ Cross-Functional Leadership: Orchestrating globally distributed teams (10 to 150+; 30+ countries), transforming fragmented organizations into aligned execution machines My Sweet Spot: Large scale, complex B2B/B2C/B2B2C environments (SAAS, multi-sided/marketplace platforms, tech-enabled businesses, integration within/with third-party systems) 🚀 Here's the measurable impact I can deliver: → Quadrupled organic revenue growth (4% > 18%) while boosting EBITDA by 3.6pp → Turned around failing digital re-platforming (e-commerce & loyalty program) to deliver 30% revenue growth and +14 pp in repurchase rate → Pioneered industry-first SaaS pivot 6 years ahead of competitors, growing digital revenue to 70% in 12 months → Deployed 30 market websites in 4 months with minimal central resources (x7 industry benchmark) → Cut total cost of ownership by 20% while accelerating releases 8x across 31 countries → Reduced requirements-to-release time by 50% using SAFe/LPM implementation → Generated €1.6B new business volume through strategic product-marketing alignment → Built AI-powered solution handling 2M+ customer requests while maintaining satisfaction Ready to turn your vision into measurable results? Let's discuss ! >> joyezclaire [at] gmail [dot] com _______________________________________________________________________________ Interim CPO CXO CMO • Strategic Advisor • Digital Transformation • Product Strategy • Omnichannel Strategy • Go-to-Market • Revenue Operations • User Experience • Platform Modernization • Agile Transformation • Cross-functional Leadership • Matrix Organizations • P&L Management • Global Scale • MarTech Stack Optimization • Change Management

CONTEXT օ Luxury Perfume, Beauty Care & Fashion | €400M revenue | 15 markets օ Heavy reliance on distributors for product visibility and sales, particularly for new and ancillary products օ Declining performance of Mugler’s in-house loyalty program, while distributor-led programs gained strength օ 6+ month delay in replatforming loyalty and e-commerce projects, requiring heavy maintenance of outdated, unstable platforms օ Executive interim assignment for project recovery and sick leave replacement KEY ACHIEVEMENTS Spearheaded digital initiative aimed at strategically building direct relationships with 30% customers. Stepped in amid critical challenges: 6-month delay, 20% Business Requirement Documents completion, and exhausted budget for initial scoping phase. → Product Roadmap Recalibration & Strategic Realignment: Completed delivery of 80% remaining BRDs within 2.5 months which allowed to unveil major disconnect between executive expectations and providers’ plans. Subsequently, secured ExCom approval on agile approach and revised roadmap derived from analysis of technical, organizational and business challenges - addressing legacy systems critical flaws while developing next-gen platforms, adopting phased MVPs, and decoupling e-commerce from unstable loyalty platform → Global Scale Execution & Cross-Functional Orchestration: Delivered first unified customer data and new ecommerce platforms with related automated personalized email workflows, ensuring adoption across 15 countries. Coordinated complex matrix teams across product, IT, marketing, regions & countries and external partners. Introduced governance framework with shared KPIs ensuring alignment across previously siloed functions → Product Innovation: Addressed strategic priority of direct customer relationship through multiple category-defining digital experiences. Reimagined loyalty adding engagement-powered earn system to typical purchase-only system; created industry-first bespoke set creation module; developed immersive perfume recommendation system; unlocked scalability for existing local box subscription concept → Overall Value Creation & Business Impact: Unlocked 30% revenue growth through optimized e-commerce platform, generated 14pp increase in repurchase rates via segmentation framework, and recovered declining loyalty program (from -10% to +30% declared purchases)

CONTEXT օ e-commerce/OTA - Traveltech | 10M active customers | €4B Business Volume օ Increasing competitive pressure from digital-native players (Trainline, PE-backed), deregulation of bus transport, and new mobility options (e.g. BlaBlaCar) օ Cost optimization challenges while maintaining high service standards օ Experience gaps due to limited omnichannel integration between physical and digital ticketing օ External disruptions: terrorist attacks, repeated strikes, floods օ Executive Interim Assignment (Maternity & Parental Leave Cover) KEY ACHIEVEMENTS Navigated market disruption while leading 150+ cross-functional team members: → Product Portfolio Management: Pioneered lean portfolio management principles (before codification in SAFe framework). Formulated unified prioritization methodology across all functions, initiatives and business units, coupled with regular review cadence to reallocate resources based on highest-value initiatives while maintaining existing team-level agile practices. → Customer-Led Product Discovery: Leveraged AI-powered semantic analysis to process 55k+ annual feedback points from 360° Voice of Customer system (satisfaction survey, client co-construction sessions, app reviews, post-care interaction feedback) and generate automatically actionable insights for product requirements. Achieved 30% reduction in feature development misalignment → Product Innovation & Experience improvement: o Replaced disjointed online/offline journeys with seamless integrated paths for top 5 customer irritants, solving critical friction points o Engineered help box featuring an AI-powered bot handling 2M+ requests annually and optimizing customer care channel mix while maintaining customer satisfaction o Steered development and launch of a door-to-door travel companion MVP, strategically extending product positioning beyond transactional ticket selling tool to comprehensive travel partner → Value Creation & Business Impact: Kept high-cost in-person interactions below 2% of transaction volume, securing profitabiitly level. Increased ticket sales volume +4.4% through improved conversion rates.

CONTEXT օ Hygientech & Cleantech | JDI $3.1 B - JD France 130 M€ (Group $7.5 B) | JDI 12 000 employees - JD France 450 (Group c.25 000) | Formed in 2002 by the consolidation of Unilever and Johnson's BtoB activities օ 5-year negative growth trajectory in France which had conducted to a restructuring in 2006 and led to high pressure on profitability. օ Highly competitive, mature B2B sales-driven business (low organic growth & pressure from private labels and numerous regional cost-driven competitors). օ Complex business with extra large product portfolio (7+K SKUs), generating important compliance efforts efforts (REACH, CLP), mixing distribution models (15+K direct customers, 80 distributors, 3K Facility Management companies). KEY ACHIEVEMENTS → Delivered a business turnaround, achieving +1.5% revenue growth and improving EBITDA by +2.3 pp in 2008 after five years of decline. → Optimized assets and maximized cash flow by reducing inventory through sell-out operations on near-obsoletes and slow movers and implementation of advanced forecasting. Successfully cut overdue receivables by 59% within 3 months (from 830K€ to 340K€). → Drove market differentiation, tailored go-to-market strategies and adapted structures to support turnaround: օ Pivoted positioning to hygientech and cleantech, shifting from volume-driven sales to solution-selling (chemicals + services + tech) օ Launched of 15 innovations in 18 months (vs 4 in 2006), driving +29% revenue from new products օ Deployed a loyalty program for distributors օ Revamped of the sales admin department, into a high-impact inside sales function