Claire Margat

WeShareTrust (Saas, data collection) WeShareTrust is the only Afnor-certified online review solution on the French market. At WeShareTrust, I leveraged my proactivity and communication skills to successfully deliver the MVP of a SaaS application, following a user-centered UX process. - User research: preliminary interviews were conducted leading to identify personas, pain points and write User Stories - Design activities: wireframes were made from low to high fidelity (Figjam, Figma) ; AI features integration - Usability evaluation and design iteration: prototypes were submitted to potential users following pre-written scenari to test the usability - Delivery: over 500 frames and 80 prototypes, as well as detailed documentation were delivered to the client

Netrivals (Saas, data collection) As a Product Manager at Netrivals, my fast-adapting and organisation skills allowed me to implement a Product culture within the company. - Organisation structuring: I engaged in team member interviews, market research and customer feedbacks investigation to understand the pain points and needs - Process definition: I implemented product tools and processes to centralize and streamline feedback management, organize engineers' workload and ensure a smooth product evolution process - Value-driven evolution: I created a dynamic roadmap informed by accurate data, enabling development prioritization based on the RICE method - Project follow-up: I defined the priority projects and managed their implementation in collaboration with the teams The structuring of the product function has led to the creation of a collaborative culture, a reduction in costs, customer retention and an increase in perceived value.

As a Product Manager at Kipli, my entrepreneurship mindset was challenged to adapt to a fast-growing start-up environment. I successfully led the relaunch of an e-commerce and contributing to the company's valuation reaching €200M. - Requirements: specifications writing integrating understanding of the main stakes, user requirements and personas, technical specifications... - Design & architecture: architecture definition and design system creation - Development & coding: follow-up with the development team - Testing & integration: leading relevant functional, performance and security test as well as responsiveness - Launch: ensuring the go-live strategy - Website optimization: utilized tools like Hotjar for data-driven insights, conducted AB-testing, implemented optimization strategies enhancing user experience and conversion rates - Email marketing: I orchestrated automated email flows and crafted engaging weekly email campaigns to nurture customer relationships and drive sales - Traffic acquisition: I designed Facebook and Google Ads campaigns to increase website traffic and acquisition - SEO/SEA: Partnered with an agency to monitor and optimize search engine optimization and search engine advertising efforts - Digital and print creations: creation of digital and print materials, ensuring alignment with brand guidelines and marketing objectives - Brand partnerships: established strategic partnerships to expand brand reach and drive collaborations - Product Development: development of new products and packaging - Shop Opening: opened a store in Paris and developed B2B communication strategies to engage business partners - International website launch coordination: coordinated efforts across international markets, ensuring consistency and effectiveness in the online visibility

I've managed a team of three individuals while driving various initiatives across multiple domains: - Marketing: Implemented a range of marketing strategies to foster community growth and increase revenue streams. - E-Commerce Management: Proficient in Prestashop, with a confirmed track record of effectively managing e-commerce operations. - Team Management: Led team recruitment efforts, from crafting job offers to conducting interviews and managing HR processes. Additionally, provided comprehensive training to team members to enhance skill sets and performance. - Purchases (Business Provider): developed and execute effective purchasing strategies that contributed to overall business success

With a strong focus on branding, digital marketing, and commercial strategy, I've played a key role in the success and sale of this start-up: New Brand Identity & Website Relaunch: - Conducted benchmarking and identified best practices to inform brand identity and website redesign. - Organized workshops to define the brand identity and the customer experience, resulting in the establishment of specifications for web and mobile platforms. - Managed the digital agency relationship and oversaw operational aspects of the relaunch, ensuring smooth execution. Digital Marketing: - Defined comprehensive communication plans and executed online media actions to enhance brand visibility and engagement. - Created compelling e-content for the e-shop and social media platforms to drive customer acquisition and retention. - Implemented email marketing strategies using Mailchimp and managed e-commerce operations on Prestashop. - Designed and managed Facebook ad campaigns to drive trafic and conversions. - Conducted regular reporting and tracked KPIs such as bounce rate, conversion rate, and click rate using Analytics and Prestashop data. Sales & Support: - Implemented after-sales service strategies to enhance customer satisfaction and loyalty. - Managed relationships with suppliers to ensure smooth operations and optimize supply chain efficiency.

Transitioning into the role of Junior Product Manager, specializing in Face Care and Sun Protection, I further honed my expertise in product development and management: - Market Studies & Competitive Intelligence: Conducted comprehensive market studies and competitive intelligence analysis to gain insights into consumer preferences and market trends - Participation in Marketing Plans and Strategy: Collaborated on the development of marketing plans and strategies to effectively position products in the market and drive brand growth - Concept Definition and Product Mix: Contributed to defining product concepts and product mix strategies to meet consumer needs and preferences - Creative Briefs and Formulation: Developed creative briefs and participated in product formulation processes, ensuring alignment with brand objectives and customer expectations - Cost Monitoring and Industrialization: Monitored costs throughout the product development lifecycle and oversaw the industrialization process to ensure efficient and cost-effective production - Pricing Strategies: Assisted in determining pricing strategies based on market analysis, product positioning, and competitive landscape - Packaging Texts and Documentation: Wrote packaging texts and meticulously documented processes to maintain consistency and compliance with regulatory requirements - Development Issue Management: Managed development issues as they arose, collaborating with cross-functional teams to address challenges and ensure project success - Support Tools Creation: Produced support tools to aid sales and marketing teams in promoting and selling products effectively - Printing Approval: Facilitated approval processes for packaging printing, ensuring accuracy and adherence to brand guidelines - Sales Analysis and Performance Monitoring: Analyzed sales data and monitored product performance to identify trends, opportunities, and areas for improvement

Over multiple domains including skincare, makeup, fragrances, and sun protection, I've been deeply involved in the development and management of cosmetics products launches: Product Development: - Conducting in-depth market studies and trend analysis to actively participating in the development of comprehensive marketing plans and strategies. - Makeup and sun protection ranges design relaunch, from conceptualization to industrialisation. - Crafting creative briefs and briefing creative agencies to ensure cohesive and impactful design execution. - Writing packaging text documents and following of established processes, ensuring consistency and compliance. - Monitoring industrialization processes and facilitating approval for advanced packaging printing. - Creating support tools and spearheading digital deployment efforts to enhance brand presence across various platforms. - Sales analysis and performance monitoring, providing actionable insights and recommendations to drive continuous improvement of the ranges. Logistics: As a Project Manager, I've taken charge the approval process for the Russian market, meticulously ensuring compliance with regulatory requirements and market standards. This multifaceted role has allowed me to leverage my skills and expertise in product development and logistics management.

As a Sales Assistant based in London, I contributed to deliver client care, providing advice, and driving sales growth in an English-speaking environment. - Client Care: fostering relationships with clients, ensuring their needs were met. I addressed client inquiries and resolved issues. - Expert Advice: leveraging my industry knowledge to offer better advice and recommendations to clients, guiding them towards the best solutions to meet their needs and preferences. I demonstrated my ability to effectively communicate value propositions. - Sales: making sure to reach daily sales targets by leveraging effective sales techniques, active listening, and communication skills. Proactively engaged with customers to identify opportunities for upselling and cross-selling, maximizing revenue and enhancing customer satisfaction. - English-Speaking Environment: operating fluently in English, enabling seamless communication and rapport-building with clients from diverse cultural backgrounds and linguistic preferences.