claire pons

•Led zero-to-one end-to-end design (research → execution) for a B2B/B2C fintech ecosystem: mobile app, B2B dashboard, and unified design system, in an agile environment with a 12-person tech team •Redesigned the onboarding flow, reducing drop-off by 18% through iterative qualitative user testing •Designed a data-trust UX around data sharing, driving a 49% increase in opt-ins and contributing to a 15% surge in approved micro-credit loans •Led marketing campaigns with performance tracking, working directly with data and engineering teams

Enhance seller's experience by: •Audited the current UX and redesigned the foundation of the professional seller experience (B2B) on an international marketplace: listing, negotiation, account management •Reduced by 35% seller-related support tickets about lost offers and accidental campaign enrolments, and grew 30-day active sellers by +3% •Conducted moderated user interviews and usability tests to prioritise the roadmap •Delivered both short-term and long-term product visions, aligned with product and engineering teams


As a lead product designer i work cross platform I base my design decision by balancing the business goals and challenges with the users needs. Through my career: • I worked on responsive design, Ios app UI/UX, design system • I mapped complexe user flows, designed low fidelity wireframe and prototyped for user testing • I lead design project through multifunctional team • I managed and supported junior designer • I designed ui for data visualization • I defined branding and positioning for young brand and startup • I created video animated and 2D illustration Agencies i collaborated with --------- Digitas LBI, The App Business, Soon, Isobar, Fjord, 360i Europe, Bio Agency, RKCR & Young&Rubicam, Digitas Health, Mc Cann, Microsoft, Cake, 1000 Heads Ltd, Four Communications, Penna, Investis, Homeaway, Tagworldwide.com, John Brown Media. Clients i loved to work with --------------------------- Farfetch, Chanel, HSBC, Baloon, Kingfisher, B&Q, Forest Car, Klarna, Castrol, Palto, InterCloud, O2, Starbuck, Microsoft, Windows, Cadbury, Sony Pictures, Johnson and Johnson, Symrise, Barclays, Lloyds Bank, Tata Communications, Scott and May, British Secret Intelligence Service, Homeaway, Great Ormond Street Hospital Charity.

· Established a leading UI center to enhance the overall product delivery process · Took ownership of digital design craft and strengthened product proposition · Delivered meticulously crafted design systems · Managed and mentored designers

Lead product designer for the Chanel pilot -19 Cambon A digital ecosystem consisting of three interconnected products (B2B app, B2C app, and connected in-store mirror) - Smart mirror - Chanel app: consumer app - Chanel Shop floor app: Business app for sale assistants My role included • Designing and creating users flows for different initiatives • Improving the UI and interaction by adding micro animation • Build the design system with a convention naming • Improving the quality of the delivery • Documenting delivery for engineers • Research, prototype, iterate, and implement For Farfetch mobile app : i was in charge to map a complexe end to end journeys of a new feature and POC • research, prototype, iteration, and implementation • Collaborate daily with engineers and designers in Portugal and team based in Brazil For Shop floor app as a core product • redesign UI • improve current UX

IOS app for HSBC - Medium and Small business • Research and prototypes for Data visualization • Implement design system • Design high-level fidelity flow for lending and insight department

• Art direction and design for responsive website • Built prototype for testing • Created Design system, Illustration and iconography

Client: Kingfisher - B&Q website · Research and design of the web basket page · Optimised UX/UI of Basket and fulfillment steps · Implement and contribute to Design System · Collaborate closely with engineers

2018 · Designed responsive website · Created small design system with component - iconography - styles font - break point 2019 · Designed 1'30 min animation : storyboarding, design of assets, and animation with Aftereffect

Client: Klarna -website Designed webpage for B2B website this insluded element of the brand identity, art direction, illustration, iconography

Client: Western Union • create a simple experience framework to describe the service ideas for a finance service • translate an experience vision and principles into a tangible experience design • prototype the service

· Designed B2B dashboard to manage cloud services · UX research and recommendations

· Designed responsive dashboard and design system

· Visualisation of highly complex business processes Client : BP Castrol

• Pitches: Bowers and Wilkins, ATOC • App British airways: design UI kit & prototype for user testing

Skills: Wireframing

Visualised concepts for pitches Clients : Lombard Odier (won)· Chanel · Lloyds · Premier Leagues · M&S

_ Created and developed design, guideline, storyboard, animation, illustration for different campaign across different platform: website, mobile and Xbox. _ Supervised junior designer and freelances. _ Worked in team with copywriter. _ Took lead in Nissan Project : 4 websites to promote Qsaiqai, Leaf, Note, GTR cars. _ Worked closely with the sale and editorial team _ Mock up for pitch for Msn and Xbox in a fast-pace environment Client --------- Office365 _website Eon _website Clearasil _Xbox campaign Nissan O2 campaign Xbox http://vimeo.com/103065160 Creative lead on Nissan : Qsaiqai, Leaf, Note, GTR http://vimeo.com/103217697 http://vimeo.com/103145372 http://nissannoteinnovation.uk.msn.com/ http://web.archive.org/web/20140514234455/http://nissangtr.uk.msn.com/ Renault ( animation) https://vimeo.com/90651091 https://vimeo.com/90645553