Claire Vauléon
Hands-on Part-Time CMO | SaaS & B2B | Enabling growth through pragmatic quick wins
Salaire / Taux journalier
Paris, France
Mobilité : Rennes
Freelance
Peut venir sur site
Expertises
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À propos
Introduction
B2B intrapreneur marketer passionate about the B2B SaaS market and its ecosystem, I have experience supporting companies' growth in changing contexts such as international development, product mix evolution and team growth. As a manager, I am business-focused and Sales/Product alignment is one of my top priorities. Growth and being Data-driven are part of my DNA, thus I guide team members through realistic KPIs achievement. Having fun at work and going above and beyond on cross-functional projects through collaboration are my key drivers. As a marketer, I love seeing and value marketing contribution to revenue (30 to 45%) thanks to 360 ° marketing mix and a test-and-learn mindset. I am a CRM & marketing automation addict. Storytelling is key for me to drive consistent messaging to the right audience.
Expérience de travail
Part-time CMO
AI/Cybersecurity/Supply Chain/Retail
mai 2024 - Présent
2 ans 6 mois
Paris, France
– Marketing audit & analysis – Brand & product positioning – Acquisition & demand generation – Content marketing & visibility – Methodology & Management
Chief Marketing Officer
DCbrain
août 2022 - mai 2024
1 an 10 mois
Paris, France
– As Chief Marketing Officer I set up the Marketing strategy and department, managed branding, positioning & acquisition – Results: x3 MQL, x 3 SQL and 45% pipeline thanks to marketing initiatives
Field Marketing Manager Southern Europe
Akeneo
nov. 2019 - juin 2022
2 ans 8 mois
Paris, France
– As Southern Field Marketing Manager I managed France, Italy & Spain. My role was to scale marketing activities across countries and drive demand – Results: + 5000 leads per year (+18%), MQL quality improvement (+79% SAL) and 36% of revenue attributed to marketing
Marketing Manager Western Europe
Kodak Alaris
nov. 2017 - nov. 2019
2 ans 1 mois
Paris, France
– As Western Cluster Marketing Manager I covered France, BENELUX, Italy & Spain. My role was to set GTM & grow market shares
Senior Marketing Manager
F-Secure Corporation
mai 2014 - nov. 2017
3 ans 7 mois
Paris, France
– I had Senior Regional Marketing Manager role across UK, France and BENELUX. My role was to generate leads and measure ROE but also to drive processes implementation. – Results: 35% leads converted into opportunities, 7.7 M€ pipeline generated thanks to Marketing
Partner & International Marketing Manager
GENERIX
juil. 2011 - mai 2014
2 ans 11 mois
Paris, France
– My role was to build partner marketing programs and to coordinate marketing activities with 5 subsidiaries (Italy, Spain, Portugal, Benelux and Brazil)
Channel Marketing Specialist
EMC
nov. 2010 - mars 2011
5 mois
69340 Francheville, France
– My role was to manage EMC's channel marketing plans and budgets.
Channel Marketing Manager
Lexar Media
sept. 2008 - sept. 2010
2 ans 1 mois
Glasgow, Royaume-Uni
– My role was to manage the launch of the IT Distribution Channel and to set up relevant programs and campaigns.
Marketing Executive
TRIBVN
sept. 2007 - sept. 2008
1 an 1 mois
Paris, France
– My role was to create marketing basics such as collaterals, presentation and a new web site. – Web marketing : creation of http://tribvn.com/, management of quarterly newsletters – Communication: creation of brand guidelines, collaterals, case studies and presentations – Event Marketing: Organization of TRIBVN presence at Assises de pathologie
LRA (local and regional account) Marketing Assistant
Microsoft
déc. 2006 - juil. 2007
8 mois
69340 Francheville, France
– Event Marketing: organization of a Road show in France (communication, inscriptions, catering) – Communication: creation of LRA kit (white paper and datasheets), customer reference – Demand Generation: Mailing and Emailing targeting top customers and breadth – Web Marketing: content provider for public sector web site and Mid-Market newsletter
Press Assistant
Sacem
juin 2006 - déc. 2006
7 mois
69340 Francheville, France
Formation
Ecole de Management de Marseille
MSc, Marketing and Web Marketing
2004 - 2008
4 ans 1 mois
California State University-Chico
2006 - 2007
1 an 1 mois
Lycée Chateaubriand
Preparatory class H.E.C, History, Geography, Sociology, Economics, Mathematics, Philosophy, English, Spanish and French
2002 - 2004
2 ans 1 mois
Licences et certifications
PILOTER EFFICACEMENT SA STRATÉGIE DE RÉFÉRENCEMENT
Délivré le : avr. 2024
B2B Product Marketing
Délivré le : mars 2024
Portfolio
