Claire-Anaïs Decarli

After honing my communication and project management skills on an international scale, I have returned to France to embark on an exciting journey. With a rich background spanning Sport, Fintech, Tech, Health, and Luxury Real Estate, I bring a proven ability to drive projects from concept to completion, delivering impactful results for clients. My freelancer's highlights: - Decathlon: Successfully led a strategic pitch with business insights, winning against larger agencies by leveraging a 3 persons dynamic team. - Loyaltek/Paynovate: Managed high-impact collaborations with creative agencies, including the Olympics partnership with Visa and their first-ever employer branding campaign. Handled multi-service retainers for video production, content creation, paid media, email marketing, and more. - Palais Immobilier Prestige (Luxury Real Estate): Spearheaded the launch of their first lifestyle magazine and directed an AI-driven OOH campaign to elevate brand presence. - Solace: Partnered with their international client to produce a compelling use-case video, showcasing the effectiveness of real-time event-driven technology solutions for companies like Danone. Prompt Engineer Expertise (content) : Specializing in the Health & Wellness industry and RSE, I craft relevant, data-driven content using precise and effective prompts. What I Offer: - A proven track record of delivering measurable results. - Flexibility for both short and long-term engagements. - The ability to manage projects of any scale, with adaptability to varying needs. - Fluent in FR, ENG, ensuring smooth communication across markets. Spanish and Turkish on top - Strong organizational skills for resource, budget, and timeline management. - Creativity in content production, backed by expertise in prompt engineering. #SeniorProjectManager #Freelance #Fintech #LuxuryRealEstate #ProjectManagement #ContentCreation #EmailMarketing #AI #PromptEngineering

fter a successful experience on the Montblanc account, I have been promoted to manage the organic social media growth of Mercedes-Benz Region Europe. - Pioneered seamless processes for Regional Expansion Unit (REU) at inception, collaborating with Team X local teams & Mercedes-Benz Region Europe to facilitate expansion efforts. - Spearheaded organic social media strategy across 18 diverse markets, ensuring brand coherence and fostering engagement. - Designed and implemented innovative training programs to optimize organic social media channels, empowering teams for success in the digital landscape.

TLGG Agency logo Global Senior Account Manager ( Organic Social & Digital) / Team Lead - Montblanc Global Senior Account Manager ( Organic Social & Digital) / Team Lead - Montblanc TLGG · Full-timeTLGG · Full-time Oct 2021 - Nov 2022 · 1 yr 2 mosOct 2021 to Nov 2022 · 1 yr 2 mos Berlin, GermanyBerlin, Germany Passionate Organic Social Media Manager with a proven track record in luxury brand management, I feel incredibly fortunate to helm the Montblanc brand, embodying its profound purpose and storied heritage. Hailing from the breathtaking Alps, I resonate deeply with the brand's values and captivating narrative. - Team Leadership: Expertly leading teams towards strategic goals and fostering a collaborative environment for optimal performance. - Client Relations/Consulting: Cultivating strong client relationships and providing insightful consulting to ensure alignment with brand objectives. - Production Management: Spearheading the execution of comprehensive content strategies, managing community engagement, and overseeing production processes with finesse. - Social Media Reporting: Analyzing data and insights to drive informed decision-making and optimize social media performance (Sprinklr, Facelift) - Guidelines Implementation: Developing and enforcing production, copywriting, and community management guidelines to maintain brand consistency and excellence. - Budget Management: Successfully navigating budget negotiations, monitoring expenditure, and devising innovative strategies for cost optimization and growth. Expertise: with a multifaceted skill set spanning luxury brand management, social media, digital marketing, innovation, business development, and sustainability, I am poised to elevate brands to new heights in the ever-evolving digital landscape.

SumUp logo Senior Brand Project Manager Senior Brand Project Manager SumUp · Full-timeSumUp · Full-time May 2021 - Oct 2021 · 6 mosMay 2021 to Oct 2021 · 6 mos Berlin, GermanyBerlin, Germany Senior Project Manager adept at enhancing brand presence in transformative times. Specializing in fostering collaboration within brand marketing to drive impactful results. - Building & orchestrating the in-house Creative Studio Creation : cultivating a culture of creativity and excellence, prioritization of urgent projects coming from cross-functional teams. - Leading Innovative Integrated Pan-European Campaigns (OOH, Digital, Social, etc) - Ensuring Brand Consistency: Maintaining unwavering brand integrity throughout the customer journey. - Strategic Resource Allocation: Prioritizing initiatives and driving efficient execution. Pushing back when necessary. - Operational Excellence: Crafting transparent workflows to ensure project alignment under challenging deadlines & budgets Tools : Jira, Monday.com, Gant Charts, Teams

Global Branding Strategy: I've been fortunate to participate in crafting global branding strategies, working alongside talented remote teams to ensure our brand resonates authentically across cultures and markets. Through collaborative efforts, we've developed strategies that highlight our unique strengths. Together, we redefined the B2B and B2BC product & services portfolio, the overall branding (brand compasses & brand books) for all platforms. Content Strategy: I contributed to our content strategy, focusing on delivering valuable and engaging content to our audience. It's been a journey of learning and adaptation, as we strive to find the right balance between informing and entertaining our community. From Slogan to body copies for the website / blog. Website Updates / SEO strategy : Overhauling our website to improve user experience and reflect our brand values accurately. It's been a collaborative effort, with input from various stakeholders to ensure that every aspect of the website serves our users effectively. Ambassador Program: I've had the chance to support the development of our ambassador program, reaching out to passionate individuals who share our values and vision. It's been inspiring to see how these ambassadors have embraced our brand and helped us reach new audiences. - Project Management: As a project contributor, I've worked diligently to support various initiatives, ensuring that tasks are completed on time and within scope. It's a role that requires patience, attention to detail, and a willingness to adapt to changing circumstances.

- Developing communication, branding & content / social media strategies for labels & collectives (Rhythms Paris, Come Home Berlin, Grounded4, Autopoiesis Berlin, Rive Droite, Drom...). - Content creation: copy writting / posts / art buying - Boost event entries through promotion (content, social ads , PR...). - Project Management

Brands : H&M, HillSide Hotel & Fitness Club, Sanda Spa, Doğuş Group / D.ream Group (Kitchenette, Mezzaluna, Kıva, Istanbul Doors group...), BeeGoddess Jewelery, Vodafone, Harvey Nichol's, Shopping Malls, FMCG, HORECA (Hyatt Resorts, Ulus 29, Çubuklu 29, Sushimoto...) Missions : - 360° creative strategies elaborations (strat + creative ideas) - Brand management & development - Social media strategy & management (content strategy, creation, leading operations) - New Business Focus : Luxury, FMCG, HORECA, Trends, Digital, Experiential Marketing, Integrated Marketing/Communication, Branding Main language: Turkish + English & French

Supporting MCMC group - an international luxury fashion corporation that counts more than 300 stores Worldwide. - Marketing strategy: new brand/concept elaboration for the MCMC group at international (Europe, USA, Asia...) & local scales. - Development strategy: building a multi-disciplinary team structure to lead the brand’s development - Communication strategy: 360 innovative campaigns elaborations (3D modeling, AR, 3D printing, wearable technologies, digital retail...) On parallel, rebooting Waggon Paris brand's ID to improve image & sales. Focus: digital & sustainable fashion, retail marketing, wearable & connected technologies, luxury marketing, mobile marketing, trendwatching, international expansion.

Head of Digital @Cheil Turkey - Samsung's agency (http://www.cheil.com) Brands : Samsung, Metropol Istanbul, Akbank, Hankook Tires, KIA motors, Caffè Nero, TicToc, Line, Tatilbudur.com, Show TV, Vitra, Artema Missions : • Creation of the Cheil Turkey’s digital department & leading its positive development. • Creation of the Cheil MEA digital hub with the Dubai & Korea RHQs and so leverage Turkey as a sustainable strategic digital business partner, maximize opportunities, growth & human connections among the network. • Boosting new business opportunities for Cheil to become an independent creative agency on parallel to the main Samsung account • Digital strategies elaboration, customer relation, budgeting... Awards : * Gold Mixx Award for the best brand content - 1st Youtube interactive video in TR * Silver Mixx Award for the best interactive video - 1st Youtube interactive video in TR