Clara Maestracci
Senior International Strategic Planner
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Paris, France
Freelance, ouvert au CDI
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À propos
Introduction
I shape stories that linger. Strategic communications consultant working at the crossroads of film, culture and luxury. With 10+ years of experience in the media and luxury industry (CANAL+ & Louis Vuitton), I have developed expertise in global promotion, brand positioning and high-impact storytelling, supporting projects from editorial development to international visibility. I now advise brands and talents on how to craft meaningful narratives and elevate their presence within competitive and culturally-driven environments. My approach combines strategic thinking, aesthetic sensitivity and a strong understanding of the entertainment ecosystem.
Expérience de travail
Senior International Strategic Planner
Louis VuittonFreelance
juil. 2023 - Présent
3 ans 4 mois
Within the International Communication & Strategic Planning team, I participate in improving the effectiveness and relevance of 360 communication campaigns - by collecting and streamlining information, questioning and formalizing communication strategies - with various teams requesting or involved in communication projects on numerous topics (Fashion, Watches and Jewelry, Fragrances, Art of Living, Arts & Culture, Hardsided, Travel, Hospitality and transversal topics).
CANAL+ Group
août 2015 - juil. 2023
8 ans
Senior Communication Manager - TV Shows, Series, Movies
juil. 2020 - juil. 2023
3 ans 1 mois
Managing press relations for TV Shows, Series and Movies broadcasted on CANAL+. - Interviews planning - Briefing of actors, producers and managers - Creation of press releases - Establishment of 360 communication strategies - Organization and management of events (press conferences, premieres...)
Editorial Project Manager - Music
août 2019 - juil. 2020
1 an
Project management of JACK, CANAL+' music media - Definition of the editorial identity with the editorial team - Management of the editorial development - Creation and follow up of productions and new assets - Management of partnerships and brand content - Development of multi-platform broadcasting strategies (YouTube, social, website) - Writing - Editorial monitoring around music trends - Competitive intelligence - Budget management
Brand Manager
août 2015 - août 2019
4 ans 1 mois
7620 Paris, Danemark
- In charge of digital communication and creation, production and direction of assets for TV shows broadcasted on CANAL+, but also for the coverage of international events (Cannes Film Festival, Golden Globes, César, Oscars...) and for original contents (series, movies). - Production and direction of international artists' interviews - Digital communication for Clique and Studio Bagel
Marketing Specialist I - Europe & International
Amazon
juin 2014 - juil. 2015
1 an 2 mois
Luxembourg
- Creation of emailing campaigns, webpages A/B tests and weblabs within a mass seller acquisition B2B strategy in 8 countries (France, Germany, UK, Spain, Italy, Japan, China, USA) - Coordination with communication agencies to build the FBA service brand identity - Budget managemet dedicated to webdesign / email design / communication
Communication Intern
Le Tour de France
mai 2013 - juil. 2013
3 mois
20167 Afa, France
- Creation and diffusion of communication campaigns for the Tour de France start in Corsica - Participation in reports, shootings and teasers - Event management - Introduction of the Tour to sponsors and medias
Formation
SKEMA Business School
Master of Science - MS, Project Management & Digital Marketing - Grande Ecole
2012 - 2016
4 ans 1 mois
Résultat : Head of the class (First 10%)
Activités et associations : Mémoire : From social networks to marketing innovations : customer-centric communication strategies in the media industry
North Carolina State University
Master of Science - MS, Business Administration & Management
2013 - 2014
1 an 1 mois
Université Sorbonne Nouvelle
Master's degree, ENGLISH LANGUAGE AND LITERATURE/LETTERS
2012 - 2014
2 ans 1 mois
Lycée Giocante de Casabianca
Licence, Hypokhâgne - Khâgne
2010 - 2012
2 ans 1 mois
Résultat : Major de Promotion
Lettres et Sciences Humaines / Spécialité Anglais
Licences et certifications
TOEFL 623
Délivré le : juin 2016
AGILE Project Management
Délivré le : juin 2016
PRINCE2 Foundation
Délivré le : juin 2016