Claudia Adigoun

Diagnostic, recommendations and implementation of brand identity and communication strategy. ECOFEST, The West African Festival of Arts and Culture organized by the ECOWAS and the UEMOA. Proposal and supervision of strategic actions, including digital, generating 163,600 Facebook impressions and over 100 media impacts after the launch in May 2024.

• Diagnostic, recommendations, brand platform construction and implementation of brand identity and communication strategy. • Working with brands to embody their brand purposes, define their stories, ensure their desirabilities to the target customer and create visibility. • Designing, writing training materials and conducting seminars about Communications, Fashion & Luxury Craftsmanship & local impact and Change. Facilitator-Coach: Youth Employment Programs, Stains and La Courneuve 2022 Professor: Paris ESLSCA Business School ·2023 - 2024 MBA Luxury Management and Marketing

Developed and executed the communications plan to increase visibility and traffic. • Managed the PR agency, pitched to media for editorial opportunities and interviews. • Negotiated and managed media, institutional partnerships and sponsorships. • Provided support to the events team during the show. Main achievement: • 20 partnerships managed and negotiated 5 new ones.

Global Banking & Markets • Created and implemented cultural & high-quality events (seminars, roadshows, conferences, exhibitions) to develop relationships with premium clients (investors, analysts, sales people) and to promote the HSBC brand image. Main achievements: • 500 guests for the annual event at Museum de l’Orangerie. • Organized 180 roadshows.

Supported and executed the operational marketing plan for makeup, skincare & fragrances. Main achievement: • Participated in the launch of the Shiseido's best seller fragrance, Zen.

Communications agency Beautiful World « La Rose » fundraising campaign in association with Marie Claire magazine: • Conceptualised and executed the communications and sponsorships plans. The aim was to promote the education of young girls from deprived backgrounds and to collect donations for two NGOs in France and Cambodia by selling roses. http://www.toutes-a-l-ecole.com/rose-marie-claire-ou.htm Main achievement: • 300 000 euros raised to finance girls’ education, La Rose fundraising campaign with Marie Claire magazine. • 80 press coverage in one month. Max Havelaar France NGO (fairtrade label) promotion • Negotiated articles, press and TV interviews with fairtrade producers and the general manager of Max Havelaar France. • Persuaded media to insert free web and print ad which supported advertising requirements. • Organized public and press conferences: the fairtrade cotton launch, the 5th fairtrade week, and exhibition tours with fairtrade producers. http://www.maxhavelaarfrance.org Main achievement: • Increased brand recognition from 56% to 74% for Max Havelaar France fairtrade label. Make Poverty History • Implemented communication plan to support the national campaign. http://www.makepovertyhistory.org