Claudia Decheco Zegarra

I currently work as Creative Director at McCann Lima, where I started as Art Director and quickly evolved to lead multidisciplinary creative teams with excellence. I direct and supervise 360º integrated campaigns for brands such as OPEN (until March 2025), Sedal ANDINA, Aruma, Oechsle, KitKat and Sublime (until November 2024), combining strategic vision, artistic sensibility and mastery of audiovisual, digital and media production. I am part of the creative team chosen to lead key pitches, bringing a fresh, solid and artistic eye that drives results and connects with audiences. I coordinate multiple teams simultaneously, managing high-impact deliverables under high levels of pressure and demand, with a focus on quality, visual storytelling and applied creativity. I am a versatile professional, with an artist's eye, oriented to challenges and constant innovation. I master creative processes from conceptualisation to execution, including digital guidelines, brand strategy, art direction and production. I adapt quickly, lead with empathy and am passionate about building powerful ideas from scratch.

Founder and director of Mandrilus, a creative production company that was born with the aim of making large format audiovisual productions, initially oriented to cinema and short films, and that has evolved into an integral platform of digital creative services. I currently lead a diverse and multidisciplinary team, with whom we develop solutions for social networks and digital content with high aesthetic and narrative value. We offer creative strategy, content management, illustration, graphic design, video production and post-production, voice-over, photography and event coverage, adapting with agility to the needs of each client. My role ranges from artistic direction and project supervision, to team management, legal and operational issues, which has allowed me to develop a comprehensive view of the creative and business process. I combine my vision as a filmmaker and visual storyteller with management skills that ensure both the quality of the content and the efficiency of the process. Mandrilus is my space of creative freedom: a challenging, complex and exciting project, where every day becomes an opportunity to create, lead and grow with purpose.

I currently teach the Art Direction for Advertising course at La Calle Escuela Creativa, the institution where I trained as a creative in 2016 and to which I return today, from the other side, with the aim of sharing, inspiring and guiding new generations of talent. I teach a diverse group of students with different levels of experience, generating a collaborative, practical and critical learning space. Beyond the technical aspects, I place special emphasis on strategic thinking, visual sensibility and advertising narrative as key tools for professional development. This role allows me to enhance essential skills such as time management, pedagogical planning, active listening, empathy and constant commitment to the growth of my students. Teaching has become a deeply enriching experience, which reaffirms my passion for art, creativity and the desire to actively contribute to the development of the industry through training.

In charge of leading and supervising the visual direction of the OPPO brand in Peru, ensuring consistency with the global guidelines of the parent company in China, while developing creative solutions adapted to the local market. I coordinated the areas of photography, audiovisual content and social media, ensuring the visual quality of campaigns, launches and activations. I represented the brand in multiple events nationwide, leading the production of content in the field and leading photographers, videographers and creative teams to ensure deliverables aligned with OPPO's global standards. My role required multi-cultural, strategic and operational management, working directly with Chinese executive teams in English as the primary language. It was a deeply enriching experience, where I faced high levels of pressure, technical demands and cross-cultural adaptation, strengthening my ability to lead diverse teams and execute projects with high visual impact.

It is here that I have been able to spend the most time and grow as a professional. Continue on my path of training as a future creative director from my position as a junior art director and as a semi-senior creative designer. I work for Mastercard Latin America, a worldwide known brand, developing creative ideas for digital and BTL campaigns. Development of pieces and adaptations. For the San Ignacio de Loyola University USIL, one of the top 5 private universities in Peru noted for its empowerment of entrepreneurs. We developed all the campaigns for all the products of the educational emporium. From digital to ALT and 360. I also see Glovo, which has now been transformed into PEYA, where I oversee the development of digital campaigns with the participation of public figures. And finally I see Entel, as art supervisor, Coca Cola as part of the creative team and Unilever for specific campaigns.

Skills: Competencias transversales · Herramientas de diseño

Here I started my training to become an advertising art director and to become a creative director. I was head of creative desk for VISA and held roles for creative, graphic design, retouching, production and post production, project manager and design thinking. Unfortunately the brand considered that my age was not suitable for the position.

I worked as an art director with 2 people in charge who saw the digital area of Saga Falabella and the copywriting for social networks. I saw the Herbalife brands and insurance brokers. I worked as an art director, and also as a project manager, graphic designer, animator and post producer.

I started as a trainee art director and creative designer. I saw brands such as La Tarumba, La Rambla shopping centre, a telecommunications company BITEL and the Peruvian Ministry of Culture. I worked on 360 creative campaigns, graphic pieces for ATL, digital and outdoors, events and PR. I led as Art Director commercials, photo shoots and post production of pieces for brands. Graphic design, retouching, animation and photography.

I worked for big brands like the NATIONAL credit bank BCP, all the digital design deployment. For a Latin American brand of infant nutrition, with a development of ATL pieces, events and PR. I worked on a creative desk for a beer brand, national travel brand, educational brands, etc. I developed in the area of graphic design and retouching, 3D, illustration and it was here, where I started to learn about UX/UI, landing pages and websites.